# AIGQ: An End-to-End Hybrid Generative Architecture for E-commerce Query Recommendation

arXiv: https://arxiv.org/abs/2603.19710 · HTML: https://mlsanity.com/paper/2603.19710/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Builds on 20 of its 37 references that are in the map.
- First posted on arXiv 20 Mar 2026.

## Builds on (most cited first, 20 of 20)

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- [Reinforcement Learning Optimization for Large-Scale Learning: An Efficient and User-Friendly Scaling Library](https://mlsanity.com/paper/2506.06122/) (2025)
- [A Hierarchical Recurrent Encoder-Decoder For Generative Context-Aware Query Suggestion](https://mlsanity.com/paper/1507.02221/) (2015)
- [HLLM: Enhancing Sequential Recommendations via Hierarchical Large Language Models for Item and User Modeling](https://mlsanity.com/paper/2409.12740/) (2024)
- [OneRec-Think: In-Text Reasoning for Generative Recommendation](https://mlsanity.com/paper/2510.11639/) (2025)
- [Stabilizing Knowledge, Promoting Reasoning: Dual-Token Constraints for RLVR](https://mlsanity.com/paper/2507.15778/) (2025)
- [ClarifyDelphi: Reinforced Clarification Questions with Defeasibility Rewards for Social and Moral Situations](https://mlsanity.com/paper/2212.10409/) (2022)
- [Analyzing and Learning from User Interactions for Search Clarification](https://mlsanity.com/paper/2006.00166/) (2020)
- [Guided Transformer: Leveraging Multiple External Sources for Representation Learning in Conversational Search](https://mlsanity.com/paper/2006.07548/) (2020)
- [REG4Rec: Reasoning-Enhanced Generative Model for Large-Scale Recommendation Systems](https://mlsanity.com/paper/2508.15308/) (2025)
- [Exploring the Best Practices of Query Expansion with Large Language Models](https://mlsanity.com/paper/2401.06311/) (2024)
- [CTR-Guided Generative Query Suggestion in Conversational Search](https://mlsanity.com/paper/2507.04072/) (2025)
- [From Prompting to Alignment: A Generative Framework for Query Recommendation](https://mlsanity.com/paper/2504.10208/) (2025)
- [OxygenREC: An Instruction-Following Generative Framework for E-commerce Recommendation](https://mlsanity.com/paper/2512.22386/) (2025)
- [Understanding Generative Recommendation with Semantic IDs from a Model-scaling View](https://mlsanity.com/paper/2509.25522/) (2025)
- [TBGRecall: A Generative Retrieval Model for E-commerce Recommendation Scenarios](https://mlsanity.com/paper/2508.11977/) (2025)
- [DualGR: Generative Retrieval with Long and Short-Term Interests Modeling](https://mlsanity.com/paper/2511.12518/) (2025)
- [SynerGen: Contextualized Generative Recommender for Unified Search and Recommendation](https://mlsanity.com/paper/2509.21777/) (2025)

## Abstract (arXiv)

Pre-search query recommendation, widely known as HintQ on Taobao's homepage, plays a vital role in intent capture and demand discovery, yet traditional methods suffer from shallow semantics, poor cold-start performance and low serendipity due to reliance on ID-based matching and co-click heuristics. To overcome these challenges, we propose AIGQ (AI-Generated Query architecture), the first end-to-end generative framework for HintQ scenario. AIGQ is built upon three core innovations spanning training paradigm, policy optimization and deployment architecture. First, we propose Interest-Aware List Supervised Fine-Tuning (IL-SFT), a list-level supervised learning approach that constructs training samples through session-aware behavior aggregation and interest-guided re-ranking strategy to faithfully model nuanced user intent. Accordingly, we design Interest-aware List Group Relative Policy Optimization (IL-GRPO), a novel policy gradient algorithm with a dual-component reward mechanism that jointly optimizes individual query relevance and global list properties, enhanced by a model-based reward from the online click-through rate (CTR) ranking model. To deploy under strict real-time and low-latency requirements, we further develop a hybrid offline-online architecture comprising AIGQ-Direct for nearline personalized user-to-query generation and AIGQ-Think, a reasoning-enhanced variant that produces trigger-to-query mappings to enrich interest diversity. Extensive offline evaluations and large-scale online A/B experiments on Taobao demonstrate that AIGQ consistently delivers substantial improvements in key business metrics across platform effectiveness and user engagement.