# VLM2Rec: Resolving Modality Collapse in Vision-Language Model Embedders for Multimodal Sequential Recommendation

arXiv: https://arxiv.org/abs/2603.17450 · HTML: https://mlsanity.com/paper/2603.17450/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Placed in Document understanding and multimodal RAG, one of 16 directions in Multimodal LLMs / vision-language models.
- Builds on 55 of its 75 references that are in the map.
- First posted on arXiv 18 Mar 2026.

## Placed in

- Multimodal LLMs / vision-language models / [Document understanding and multimodal RAG](https://mlsanity.com/mllm/document-understanding-and-multimodal-rag/)

## Builds on (most cited first, 30 of 55)

- [BERT: Pre-training of Deep Bidirectional Transformers for Language Understanding](https://mlsanity.com/paper/1810.04805/) (2018)
- [Learning Transferable Visual Models From Natural Language Supervision](https://mlsanity.com/paper/2103.00020/) (2021)
- [GPT-4 Technical Report](https://mlsanity.com/paper/2303.08774/) (2023)
- [Visual Instruction Tuning](https://mlsanity.com/paper/2304.08485/) (2023)
- [Representation Learning with Contrastive Predictive Coding](https://mlsanity.com/paper/1807.03748/) (2018)
- [Qwen2.5-VL Technical Report](https://mlsanity.com/paper/2502.13923/) (2025)
- [Qwen2.5 Technical Report](https://mlsanity.com/paper/2412.15115/) (2024)
- [InternVL3: Exploring Advanced Training and Test-Time Recipes for Open-Source Multimodal Models](https://mlsanity.com/paper/2504.10479/) (2025)
- [Understanding Contrastive Representation Learning through Alignment and Uniformity on the Hypersphere](https://mlsanity.com/paper/2005.10242/) (2020)
- [Self-Attentive Sequential Recommendation](https://mlsanity.com/paper/1808.09781/) (2018)
- [BERT4Rec: Sequential Recommendation with Bidirectional Encoder Representations from Transformer](https://mlsanity.com/paper/1904.06690/) (2019)
- [A Closer Look at Memorization in Deep Networks](https://mlsanity.com/paper/1706.05394/) (2017)
- [Image-based Recommendations on Styles and Substitutes](https://mlsanity.com/paper/1506.04757/) (2015)
- [Session-based Recommendations with Recurrent Neural Networks](https://mlsanity.com/paper/1511.06939/) (2015)
- [An Image is Worth 1/2 Tokens After Layer 2: Plug-and-Play Inference Acceleration for Large Vision-Language Models](https://mlsanity.com/paper/2403.06764/) (2024)
- [Mind the Gap: Understanding the Modality Gap in Multi-modal Contrastive Representation Learning](https://mlsanity.com/paper/2203.02053/) (2022)
- [NV-Embed: Improved Techniques for Training LLMs as Generalist Embedding Models](https://mlsanity.com/paper/2405.17428/) (2024)
- [What Makes Training Multi-Modal Classification Networks Hard?](https://mlsanity.com/paper/1905.12681/) (2019)
- [S^3-Rec: Self-Supervised Learning for Sequential Recommendation with Mutual Information Maximization](https://mlsanity.com/paper/2008.07873/) (2020)
- [Improving Text Embeddings with Large Language Models](https://mlsanity.com/paper/2401.00368/) (2023)
- [Balanced Multimodal Learning via On-the-fly Gradient Modulation](https://mlsanity.com/paper/2203.15332/) (2022)
- [An efficient framework for learning sentence representations](https://mlsanity.com/paper/1803.02893/) (2018)
- [Boosting Multimodal Large Language Models with Visual Tokens Withdrawal for Rapid Inference](https://mlsanity.com/paper/2405.05803/) (2024)
- [Where to Go Next for Recommender Systems? ID- vs. Modality-based Recommender Models Revisited](https://mlsanity.com/paper/2303.13835/) (2023)
- [Modality Competition: What Makes Joint Training of Multi-modal Network Fail in Deep Learning? (Provably)](https://mlsanity.com/paper/2203.12221/) (2022)
- [Contrastive Learning for Representation Degeneration Problem in Sequential Recommendation](https://mlsanity.com/paper/2110.05730/) (2021)
- [Towards Universal Sequence Representation Learning for Recommender Systems](https://mlsanity.com/paper/2206.05941/) (2022)
- [Filter-enhanced MLP is All You Need for Sequential Recommendation](https://mlsanity.com/paper/2202.13556/) (2022)
- [Characterizing and overcoming the greedy nature of learning in multi-modal deep neural networks](https://mlsanity.com/paper/2202.05306/) (2022)
- [DiffuRec: A Diffusion Model for Sequential Recommendation](https://mlsanity.com/paper/2304.00686/) (2023)

## Abstract (arXiv)

Sequential Recommendation (SR) in multimodal settings typically relies on small frozen pretrained encoders, which limits semantic capacity and prevents Collaborative Filtering (CF) signals from being fully integrated into item representations. Inspired by the recent success of Large Language Models (LLMs) as high-capacity embedders, we investigate the use of Vision-Language Models (VLMs) as CF-aware multimodal embedders for SR. However, we find that standard contrastive Supervised Fine-Tuning (SFT), used to adapt VLMs for embedding generation and inject CF signals, can amplify inherent modality imbalance: optimization becomes dominated by one modality while the other degrades, ultimately undermining recommendation accuracy. To address this, we propose VLM2Rec, a VLM embedder-based framework for multimodal sequential recommendation designed to promote balanced modality utilization. Specifically, we introduce Weak-modality Penalized Contrastive Learning to mitigate gradient imbalance during optimization and cross-modal Relational Topology Regularization to preserve geometric consistency between modalities. Experiments show that VLM2Rec consistently improves over strong baselines in both accuracy and robustness across diverse scenarios.