# Ego: Embedding-Guided Personalization of Vision-Language Models

arXiv: https://arxiv.org/abs/2603.09771 · HTML: https://mlsanity.com/paper/2603.09771/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Placed in VLM benchmarks and visual reasoning, one of 16 directions in Multimodal LLMs / vision-language models.
- Builds on 38 of its 39 references that are in the map.
- First posted on arXiv 10 Mar 2026.

## Placed in

- Multimodal LLMs / vision-language models / [VLM benchmarks and visual reasoning](https://mlsanity.com/mllm/vlm-benchmarks-and-visual-reasoning/)

## Builds on (most cited first, 30 of 38)

- [Learning Transferable Visual Models From Natural Language Supervision](https://mlsanity.com/paper/2103.00020/) (2021)
- [Language Models are Few-Shot Learners](https://mlsanity.com/paper/2005.14165/) (2020)
- [Microsoft COCO: Common Objects in Context](https://mlsanity.com/paper/1405.0312/) (2014)
- [Visual Instruction Tuning](https://mlsanity.com/paper/2304.08485/) (2023)
- [BLIP-2: Bootstrapping Language-Image Pre-training with Frozen Image Encoders and Large Language Models](https://mlsanity.com/paper/2301.12597/) (2023)
- [Qwen2.5-VL Technical Report](https://mlsanity.com/paper/2502.13923/) (2025)
- [Improved Baselines with Visual Instruction Tuning](https://mlsanity.com/paper/2310.03744/) (2023)
- [Toolformer: Language Models Can Teach Themselves to Use Tools](https://mlsanity.com/paper/2302.04761/) (2023)
- [DreamBooth: Fine Tuning Text-to-Image Diffusion Models for Subject-Driven Generation](https://mlsanity.com/paper/2208.12242/) (2022)
- [MiniGPT-4: Enhancing Vision-Language Understanding with Advanced Large Language Models](https://mlsanity.com/paper/2304.10592/) (2023)
- [Billion-scale similarity search with GPUs](https://mlsanity.com/paper/1702.08734/) (2017)
- [An Image is Worth One Word: Personalizing Text-to-Image Generation using Textual Inversion](https://mlsanity.com/paper/2208.01618/) (2022)
- [InternVL3: Exploring Advanced Training and Test-Time Recipes for Open-Source Multimodal Models](https://mlsanity.com/paper/2504.10479/) (2025)
- [Large Language Models Encode Clinical Knowledge](https://mlsanity.com/paper/2212.13138/) (2022)
- [Video-ChatGPT: Towards Detailed Video Understanding via Large Vision and Language Models](https://mlsanity.com/paper/2306.05424/) (2023)
- [Grounded SAM: Assembling Open-World Models for Diverse Visual Tasks](https://mlsanity.com/paper/2401.14159/) (2024)
- [An Image is Worth 1/2 Tokens After Layer 2: Plug-and-Play Inference Acceleration for Large Vision-Language Models](https://mlsanity.com/paper/2403.06764/) (2024)
- [LM-Nav: Robotic Navigation with Large Pre-Trained Models of Language, Vision, and Action](https://mlsanity.com/paper/2207.04429/) (2022)
- [HyperDreamBooth: HyperNetworks for Fast Personalization of Text-to-Image Models](https://mlsanity.com/paper/2307.06949/) (2023)
- [Devils in Middle Layers of Large Vision-Language Models: Interpreting, Detecting and Mitigating Object Hallucinations via Attention Lens](https://mlsanity.com/paper/2411.16724/) (2024)
- [Large Language Models in Law: A Survey](https://mlsanity.com/paper/2312.03718/) (2023)
- [Personalization of Large Language Models: A Survey](https://mlsanity.com/paper/2411.00027/) (2024)
- ["This is my unicorn, Fluffy": Personalizing frozen vision-language representations](https://mlsanity.com/paper/2204.01694/) (2022)
- [Yo'LLaVA: Your Personalized Language and Vision Assistant](https://mlsanity.com/paper/2406.09400/) (2024)
- [MyVLM: Personalizing VLMs for User-Specific Queries](https://mlsanity.com/paper/2403.14599/) (2024)
- [What Makes Multimodal In-Context Learning Work?](https://mlsanity.com/paper/2404.15736/) (2024)
- [Exploring Large Language Model for Graph Data Understanding in Online Job Recommendations](https://mlsanity.com/paper/2307.05722/) (2023)
- [Personalized Visual Instruction Tuning](https://mlsanity.com/paper/2410.07113/) (2024)
- [RAP: Retrieval-Augmented Personalization for Multimodal Large Language Models](https://mlsanity.com/paper/2410.13360/) (2024)
- [VisiPruner: Decoding Discontinuous Cross-Modal Dynamics for Efficient Multimodal LLMs](https://mlsanity.com/paper/2510.17205/) (2025)

## Abstract (arXiv)

AI assistants that support humans in daily life are becoming increasingly feasible, driven by the rapid advancements in multimodal language models. A key challenge lies in overcoming the generic nature of these models to deliver personalized experiences. Existing approaches to personalizing large vision language models often rely on additional training stages, which limit generality and scalability, or on engineered pipelines with external pre-trained modules, which hinder deployment efficiency. In this work, we propose an efficient personalization method that leverages the model's inherent ability to capture personalized concepts. Specifically, we extract visual tokens that predominantly represent the target concept by utilizing the model's internal attention mechanisms. These tokens serve as a memory of that specific concept, enabling the model to recall and describe it when it appears in test images. We conduct a comprehensive and unified evaluation of our approach and SOTA methods across various personalization settings including single-concept, multi-concept, and video personalization, demonstrating strong performance gains with minimal personalization overhead.