# PureCC: Pure Learning for Text-to-Image Concept Customization

arXiv: https://arxiv.org/abs/2603.07561 · HTML: https://mlsanity.com/paper/2603.07561/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Builds on 51 of its 58 references that are in the map.
- First posted on arXiv 8 Mar 2026.

## Builds on (most cited first, 30 of 51)

- [Learning Transferable Visual Models From Natural Language Supervision](https://mlsanity.com/paper/2103.00020/) (2021)
- [Denoising Diffusion Probabilistic Models](https://mlsanity.com/paper/2006.11239/) (2020)
- [High-Resolution Image Synthesis with Latent Diffusion Models](https://mlsanity.com/paper/2112.10752/) (2021)
- [Exploring the Limits of Transfer Learning with a Unified Text-to-Text Transformer](https://mlsanity.com/paper/1910.10683/) (2019)
- [LoRA: Low-Rank Adaptation of Large Language Models](https://mlsanity.com/paper/2106.09685/) (2021)
- [Denoising Diffusion Implicit Models](https://mlsanity.com/paper/2010.02502/) (2020)
- [Diffusion Models Beat GANs on Image Synthesis](https://mlsanity.com/paper/2105.05233/) (2021)
- [Segment Anything](https://mlsanity.com/paper/2304.02643/) (2023)
- [Emerging Properties in Self-Supervised Vision Transformers](https://mlsanity.com/paper/2104.14294/) (2021)
- [Scalable Diffusion Models with Transformers](https://mlsanity.com/paper/2212.09748/) (2022)
- [Classifier-Free Diffusion Guidance](https://mlsanity.com/paper/2207.12598/) (2022)
- [Flow Matching for Generative Modeling](https://mlsanity.com/paper/2210.02747/) (2022)
- [Scaling Rectified Flow Transformers for High-Resolution Image Synthesis](https://mlsanity.com/paper/2403.03206/) (2024)
- [Flow Straight and Fast: Learning to Generate and Transfer Data with Rectified Flow](https://mlsanity.com/paper/2209.03003/) (2022)
- [An Image is Worth One Word: Personalizing Text-to-Image Generation using Textual Inversion](https://mlsanity.com/paper/2208.01618/) (2022)
- [IP-Adapter: Text Compatible Image Prompt Adapter for Text-to-Image Diffusion Models](https://mlsanity.com/paper/2308.06721/) (2023)
- [Multi-Concept Customization of Text-to-Image Diffusion](https://mlsanity.com/paper/2212.04488/) (2022)
- [Pick-a-Pic: An Open Dataset of User Preferences for Text-to-Image Generation](https://mlsanity.com/paper/2305.01569/) (2023)
- [Human Preference Score v2: A Solid Benchmark for Evaluating Human Preferences of Text-to-Image Synthesis](https://mlsanity.com/paper/2306.09341/) (2023)
- [Attend-and-Excite: Attention-Based Semantic Guidance for Text-to-Image Diffusion Models](https://mlsanity.com/paper/2301.13826/) (2023)
- [Overcoming catastrophic forgetting with hard attention to the task](https://mlsanity.com/paper/1801.01423/) (2018)
- [FastComposer: Tuning-Free Multi-Subject Image Generation with Localized Attention](https://mlsanity.com/paper/2305.10431/) (2023)
- [Mix-of-Show: Decentralized Low-Rank Adaptation for Multi-Concept Customization of Diffusion Models](https://mlsanity.com/paper/2305.18292/) (2023)
- [P+: Extended Textual Conditioning in Text-to-Image Generation](https://mlsanity.com/paper/2303.09522/) (2023)
- [Subject-Diffusion:Open Domain Personalized Text-to-Image Generation without Test-time Fine-tuning](https://mlsanity.com/paper/2307.11410/) (2023)
- [Less-to-More Generalization: Unlocking More Controllability by In-Context Generation](https://mlsanity.com/paper/2504.02160/) (2025)
- [CFG++: Manifold-constrained Classifier Free Guidance for Diffusion Models](https://mlsanity.com/paper/2406.08070/) (2024)
- [PuLID: Pure and Lightning ID Customization via Contrastive Alignment](https://mlsanity.com/paper/2404.16022/) (2024)
- [SSR-Encoder: Encoding Selective Subject Representation for Subject-Driven Generation](https://mlsanity.com/paper/2312.16272/) (2023)
- [Implicit Style-Content Separation using B-LoRA](https://mlsanity.com/paper/2403.14572/) (2024)

## Abstract (arXiv)

Existing concept customization methods have achieved remarkable outcomes in high-fidelity and multi-concept customization. However, they often neglect the influence on the original model's behavior and capabilities when learning new personalized concepts. To address this issue, we propose PureCC. PureCC introduces a novel decoupled learning objective for concept customization, which combines the implicit guidance of the target concept with the original conditional prediction. This separated form enables PureCC to substantially focus on the original model during training. Moreover, based on this objective, PureCC designs a dual-branch training pipeline that includes a frozen extractor providing purified target concept representations as implicit guidance and a trainable flow model producing the original conditional prediction, jointly achieving pure learning for personalized concepts. Furthermore, PureCC introduces a novel adaptive guidance scale λ^star to dynamically adjust the guidance strength of the target concept, balancing customization fidelity and model preservation. Extensive experiments show that PureCC achieves state-of-the-art performance in preserving the original behavior and capabilities while enabling high-fidelity concept customization. The code is available at https://github.com/lzc-sg/PureCC.