# BrandFusion: A Multi-Agent Framework for Seamless Brand Integration in Text-to-Video Generation

arXiv: https://arxiv.org/abs/2603.02816 · HTML: https://mlsanity.com/paper/2603.02816/

## Key facts

- Cited by 3 papers in the map (data through 14 Oct 2026).
- Builds on 38 of its 46 references that are in the map.
- First posted on arXiv 3 Mar 2026.

## Builds on (most cited first, 30 of 38)

- [LoRA: Low-Rank Adaptation of Large Language Models](https://mlsanity.com/paper/2106.09685/) (2021)
- [DreamBooth: Fine Tuning Text-to-Image Diffusion Models for Subject-Driven Generation](https://mlsanity.com/paper/2208.12242/) (2022)
- [Wan: Open and Advanced Large-Scale Video Generative Models](https://mlsanity.com/paper/2503.20314/) (2025)
- [Stable Video Diffusion: Scaling Latent Video Diffusion Models to Large Datasets](https://mlsanity.com/paper/2311.15127/) (2023)
- [CLIPScore: A Reference-free Evaluation Metric for Image Captioning](https://mlsanity.com/paper/2104.08718/) (2021)
- [CogVideoX: Text-to-Video Diffusion Models with An Expert Transformer](https://mlsanity.com/paper/2408.06072/) (2024)
- [An Image is Worth One Word: Personalizing Text-to-Image Generation using Textual Inversion](https://mlsanity.com/paper/2208.01618/) (2022)
- [VBench: Comprehensive Benchmark Suite for Video Generative Models](https://mlsanity.com/paper/2311.17982/) (2023)
- [Make-A-Video: Text-to-Video Generation without Text-Video Data](https://mlsanity.com/paper/2209.14792/) (2022)
- [Align your Latents: High-Resolution Video Synthesis with Latent Diffusion Models](https://mlsanity.com/paper/2304.08818/) (2023)
- [CogVideo: Large-scale Pretraining for Text-to-Video Generation via Transformers](https://mlsanity.com/paper/2205.15868/) (2022)
- [Text2Video-Zero: Text-to-Image Diffusion Models are Zero-Shot Video Generators](https://mlsanity.com/paper/2303.13439/) (2023)
- [ModelScope Text-to-Video Technical Report](https://mlsanity.com/paper/2308.06571/) (2023)
- [Evaluating Text-to-Visual Generation with Image-to-Text Generation](https://mlsanity.com/paper/2404.01291/) (2024)
- [InternVideo: General Video Foundation Models via Generative and Discriminative Learning](https://mlsanity.com/paper/2212.03191/) (2022)
- [TIFA: Accurate and Interpretable Text-to-Image Faithfulness Evaluation with Question Answering](https://mlsanity.com/paper/2303.11897/) (2023)
- [EvalCrafter: Benchmarking and Evaluating Large Video Generation Models](https://mlsanity.com/paper/2310.11440/) (2023)
- [VBench-2.0: Advancing Video Generation Benchmark Suite for Intrinsic Faithfulness](https://mlsanity.com/paper/2503.21755/) (2025)
- [Show-1: Marrying Pixel and Latent Diffusion Models for Text-to-Video Generation](https://mlsanity.com/paper/2309.15818/) (2023)
- [Optimizing Prompts for Text-to-Image Generation](https://mlsanity.com/paper/2212.09611/) (2022)
- [Automated Movie Generation via Multi-Agent CoT Planning](https://mlsanity.com/paper/2503.07314/) (2025)
- [A Recipe for Scaling up Text-to-Video Generation with Text-free Videos](https://mlsanity.com/paper/2312.15770/) (2023)
- [PromptEnhancer: A Simple Approach to Enhance Text-to-Image Models via Chain-of-Thought Prompt Rewriting](https://mlsanity.com/paper/2509.04545/) (2025)
- [BAGM: A Backdoor Attack for Manipulating Text-to-Image Generative Models](https://mlsanity.com/paper/2307.16489/) (2023)
- [VISTA: A Test-Time Self-Improving Video Generation Agent](https://mlsanity.com/paper/2510.15831/) (2025)
- [VPO: Aligning Text-to-Video Generation Models with Prompt Optimization](https://mlsanity.com/paper/2503.20491/) (2025)
- [Enhancing Semantic Fidelity in Text-to-Image Synthesis: Attention Regulation in Diffusion Models](https://mlsanity.com/paper/2403.06381/) (2024)
- [Prompt-A-Video: Prompt Your Video Diffusion Model via Preference-Aligned LLM](https://mlsanity.com/paper/2412.15156/) (2024)
- [RePrompt: Reasoning-Augmented Reprompting for Text-to-Image Generation via Reinforcement Learning](https://mlsanity.com/paper/2505.17540/) (2025)
- [MAViS: A Multi-Agent Framework for Long-Sequence Video Storytelling](https://mlsanity.com/paper/2508.08487/) (2025)

## Built on by (most cited first, 3 of 3)

- [A2RD: Agentic Autoregressive Diffusion for Long Video Consistency](https://mlsanity.com/paper/2605.06924/) (2026)
- [HOMIE: Human-object Centric Video Personalization via Multimodal Intelligent Enhancement](https://mlsanity.com/paper/2607.18217/) (2026)
- [Agentic Visual Generation: From Generative Models to Agentic Control](https://mlsanity.com/paper/2609.06758/) (2026)

## Abstract (arXiv)

The rapid advancement of text-to-video (T2V) models has revolutionized content creation, yet their commercial potential remains largely untapped. We introduce, for the first time, the task of seamless brand integration in T2V: automatically embedding advertiser brands into prompt-generated videos while preserving semantic fidelity to user intent. This task confronts three core challenges: maintaining prompt fidelity, ensuring brand recognizability, and achieving contextually natural integration. To address them, we propose BrandFusion, a novel multi-agent framework comprising two synergistic phases. In the offline phase (advertiser-facing), we construct a Brand Knowledge Base by probing model priors and adapting to novel brands via lightweight fine-tuning. In the online phase (user-facing), five agents jointly refine user prompts through iterative refinement, leveraging the shared knowledge base and real-time contextual tracking to ensure brand visibility and semantic alignment. Experiments on 18 established and 2 custom brands across multiple state-of-the-art T2V models demonstrate that BrandFusion significantly outperforms baselines in semantic preservation, brand recognizability, and integration naturalness. Human evaluations further confirm higher user satisfaction, establishing a practical pathway for sustainable T2V monetization.