# Trinity: A Scenario-Aware Recommendation Framework for Large-Scale Cold-Start Users

arXiv: https://arxiv.org/abs/2603.00502 · HTML: https://mlsanity.com/paper/2603.00502/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Builds on 4 of its 8 references that are in the map.
- First posted on arXiv 28 Feb 2026.

## Builds on (most cited first, 4 of 4)

- [Adam: A Method for Stochastic Optimization](https://mlsanity.com/paper/1412.6980/) (2014)
- [Squeeze-and-Excitation Networks](https://mlsanity.com/paper/1709.01507/) (2017)
- [Fast and Accurate Deep Network Learning by Exponential Linear Units (ELUs)](https://mlsanity.com/paper/1511.07289/) (2015)
- [PEPNet: Parameter and Embedding Personalized Network for Infusing with Personalized Prior Information](https://mlsanity.com/paper/2302.01115/) (2023)

## Abstract (arXiv)

Early-stage users in a new scenario intensify cold-start challenges, yet prior works often address only parts of the problem through model architecture. Launching a new user experience to replace an established product involves sparse behavioral signals, low-engagement cohorts, and unstable model performance. We argue that effective recommendations require the synergistic integration of feature engineering, model architecture, and stable model updating. We propose Trinity, a framework embodying this principle. Trinity extracts valuable information from existing scenarios while ensuring predictive effectiveness and accuracy in the new scenario. In this paper, we showcase Trinity applied to a billion-user Microsoft product transition. Both offline and online experiments demonstrate that our framework achieves substantial improvements in addressing the combined challenge of new users in new scenarios.