# SIGMA: A Semantic-Grounded Instruction-Driven Generative Multi-Task Recommender at AliExpress

arXiv: https://arxiv.org/abs/2602.22913 · HTML: https://mlsanity.com/paper/2602.22913/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Builds on 18 of its 23 references that are in the map.
- First posted on arXiv 26 Feb 2026.

## Builds on (most cited first, 18 of 18)

- [Representation Learning with Contrastive Predictive Coding](https://mlsanity.com/paper/1807.03748/) (2018)
- [Recommendation as Language Processing (RLP): A Unified Pretrain, Personalized Prompt & Predict Paradigm (P5)](https://mlsanity.com/paper/2203.13366/) (2022)
- [A Survey on Large Language Models for Recommendation](https://mlsanity.com/paper/2305.19860/) (2023)
- [Recommender Systems with Generative Retrieval](https://mlsanity.com/paper/2305.05065/) (2023)
- [Adapting Large Language Models by Integrating Collaborative Semantics for Recommendation](https://mlsanity.com/paper/2311.09049/) (2023)
- [How Can Recommender Systems Benefit from Large Language Models: A Survey](https://mlsanity.com/paper/2306.05817/) (2023)
- [LLM-Rec: Personalized Recommendation via Prompting Large Language Models](https://mlsanity.com/paper/2307.15780/) (2023)
- [EAGER: Two-Stream Generative Recommender with Behavior-Semantic Collaboration](https://mlsanity.com/paper/2406.14017/) (2024)
- [LLaRA: Large Language-Recommendation Assistant](https://mlsanity.com/paper/2312.02445/) (2023)
- [Generative Recommender with End-to-End Learnable Item Tokenization](https://mlsanity.com/paper/2409.05546/) (2024)
- [Generating Long Semantic IDs in Parallel for Recommendation](https://mlsanity.com/paper/2506.05781/) (2025)
- [OneSearch: A Preliminary Exploration of the Unified End-to-End Generative Framework for E-commerce Search](https://mlsanity.com/paper/2509.03236/) (2025)
- [Impatient Bandits: Optimizing Recommendations for the Long-Term Without Delay](https://mlsanity.com/paper/2307.09943/) (2023)
- [Multi-Behavior Generative Recommendation](https://mlsanity.com/paper/2405.16871/) (2024)
- [OneSug: The Unified End-to-End Generative Framework for E-commerce Query Suggestion](https://mlsanity.com/paper/2506.06913/) (2025)
- [Scaling Transformers for Discriminative Recommendation via Generative Pretraining](https://mlsanity.com/paper/2506.03699/) (2025)
- [Large Language Model as Universal Retriever in Industrial-Scale Recommender System](https://mlsanity.com/paper/2502.03041/) (2025)
- [Multi-view Intent Learning and Alignment with Large Language Models for Session-based Recommendation](https://mlsanity.com/paper/2402.13840/) (2024)

## Abstract (arXiv)

With the rapid evolution of Large Language Models (LLMs), generative recommendation is gradually reshaping the paradigm of recommender systems. However, most existing methods remain confined to the interaction-driven next-item prediction paradigm, struggling to keep pace with the latest evolving trends or address the diverse recommendation tasks along with business-specific requirements in real-world scenarios. To this end, we present SIGMA, a Semantic-Grounded Instruction-Driven Generative Multi-Task Recommender deployed at AliExpress. Specifically, we first ground item entities in a unified latent space capturing both general semantics and collaborative signals. Building upon this, we introduce a hybrid item tokenization method for both precise modeling and efficient generation. Moreover, we construct a large-scale multi-task supervised fine-tuning dataset empowering SIGMA to fulfill various recommendation demands via instruction-following. Finally, we design a three-step item generation procedure integrated with an adaptive probabilistic fusion mechanism to calibrate the output distributions based on task-specific requirements for recommendation accuracy and diversity. Extensive offline experiments and online A/B tests demonstrate the effectiveness of SIGMA across various real-world recommendation tasks.