# E-comIQ-ZH: A Human-Aligned Dataset and Benchmark for Fine-Grained Evaluation of E-commerce Posters with Chain-of-Thought

arXiv: https://arxiv.org/abs/2602.21698 · HTML: https://mlsanity.com/paper/2602.21698/

## Key facts

- Cited by 2 papers in the map (data through 14 Oct 2026).
- Placed in Multimodal reasoning, one of 17 directions in LLM reasoning.
- Builds on 18 of its 65 references that are in the map.
- First posted on arXiv 25 Feb 2026.

## Placed in

- LLM reasoning / [Multimodal reasoning](https://mlsanity.com/lr/multimodal-reasoning/)

## Builds on (most cited first, 18 of 18)

- [GPT-4 Technical Report](https://mlsanity.com/paper/2303.08774/) (2023)
- [DINOv2: Learning Robust Visual Features without Supervision](https://mlsanity.com/paper/2304.07193/) (2023)
- [DeepSeek-R1: Incentivizing Reasoning Capability in LLMs via Reinforcement Learning](https://mlsanity.com/paper/2501.12948/) (2025)
- [Qwen2.5-VL Technical Report](https://mlsanity.com/paper/2502.13923/) (2025)
- [LAION-5B: An open large-scale dataset for training next generation image-text models](https://mlsanity.com/paper/2210.08402/) (2022)
- [Gemini 2.5: Pushing the Frontier with Advanced Reasoning, Multimodality, Long Context, and Next Generation Agentic Capabilities](https://mlsanity.com/paper/2507.06261/) (2025)
- [Scaling Autoregressive Models for Content-Rich Text-to-Image Generation](https://mlsanity.com/paper/2206.10789/) (2022)
- [Qwen-Image Technical Report](https://mlsanity.com/paper/2508.02324/) (2025)
- [Q-Align: Teaching LMMs for Visual Scoring via Discrete Text-Defined Levels](https://mlsanity.com/paper/2312.17090/) (2023)
- [Sora: A Review on Background, Technology, Limitations, and Opportunities of Large Vision Models](https://mlsanity.com/paper/2402.17177/) (2024)
- [Seedream 4.0: Toward Next-generation Multimodal Image Generation](https://mlsanity.com/paper/2509.20427/) (2025)
- [VisionReward: Fine-Grained Multi-Dimensional Human Preference Learning for Image and Video Generation](https://mlsanity.com/paper/2412.21059/) (2024)
- [Q-Insight: Understanding Image Quality via Visual Reinforcement Learning](https://mlsanity.com/paper/2503.22679/) (2025)
- [PosterCraft: Rethinking High-Quality Aesthetic Poster Generation in a Unified Framework](https://mlsanity.com/paper/2506.10741/) (2025)
- [DreamPoster: A Unified Framework for Image-Conditioned Generative Poster Design](https://mlsanity.com/paper/2507.04218/) (2025)
- [Q-SiT: Teaching LMMs for Image Quality Scoring and Interpreting](https://mlsanity.com/paper/2503.09197/) (2025)
- [Q-Adapt: Adapting LMM for Visual Quality Assessment with Progressive Instruction Tuning](https://mlsanity.com/paper/2504.01655/) (2025)
- [T-Stars-Poster: A Framework for Product-Centric Advertising Image Design](https://mlsanity.com/paper/2501.14316/) (2025)

## Built on by (most cited first, 2 of 2)

- [DetailAnywhere: Fashion Detail Generation via Cross-Modal Feature Alignment Distillation](https://mlsanity.com/paper/2607.02220/) (2026)
- [TASTE: A Designer-Annotated Multi-Dimensional Preference Dataset for AI-Generated Graphic Design](https://mlsanity.com/paper/2605.20731/) (2026)

## Abstract (arXiv)

Generative AI is widely used to create commercial posters. However, rapid advances in generation have outpaced automated quality assessment. Existing models emphasize generic esthetics or low level distortions and lack the functional criteria required for e-commerce design. It is especially challenging for Chinese content, where complex characters often produce subtle but critical textual artifacts that are overlooked by existing methods. To address this, we introduce E-comIQ-ZH, a framework for evaluating Chinese e-commerce posters. We build the first dataset E-comIQ-18k to feature multi dimensional scores and expert calibrated Chain of Thought (CoT) rationales. Using this dataset, we train E-comIQ-M, a specialized evaluation model that aligns with human expert judgment. Our framework enables E-comIQ-Bench, the first automated and scalable benchmark for the generation of Chinese e-commerce posters. Extensive experiments show our E-comIQ-M aligns more closely with expert standards and enables scalable automated assessment of e-commerce posters. All datasets, models, and evaluation tools will be released to support future research in this area.Code will be available at https://github.com/4mm7/E-comIQ-ZH.