# AD-Bench: A Real-World, Trajectory-Aware Advertising Analytics Benchmark for LLM Agents

arXiv: https://arxiv.org/abs/2602.14257 · HTML: https://mlsanity.com/paper/2602.14257/

## Key facts

- Cited by 3 papers in the map (data through 14 Oct 2026).
- Placed in General LLM agent frameworks and benchmarks, one of 16 directions in LLM agents and tool use.
- Builds on 23 of its 36 references that are in the map.
- First posted on arXiv 15 Feb 2026.

## Placed in

- LLM agents and tool use / [General LLM agent frameworks and benchmarks](https://mlsanity.com/agents/general-llm-agent-frameworks-and-benchmarks/)

## Builds on (most cited first, 23 of 23)

- [Retrieval-Augmented Generation for Knowledge-Intensive NLP Tasks](https://mlsanity.com/paper/2005.11401/) (2020)
- [ReAct: Synergizing Reasoning and Acting in Language Models](https://mlsanity.com/paper/2210.03629/) (2022)
- [Measuring Massive Multitask Language Understanding](https://mlsanity.com/paper/2009.03300/) (2020)
- [GPQA: A Graduate-Level Google-Proof Q&A Benchmark](https://mlsanity.com/paper/2311.12022/) (2023)
- [A Survey on Large Language Model based Autonomous Agents](https://mlsanity.com/paper/2308.11432/) (2023)
- [MMLU-Pro: A More Robust and Challenging Multi-Task Language Understanding Benchmark](https://mlsanity.com/paper/2406.01574/) (2024)
- [Self-RAG: Learning to Retrieve, Generate, and Critique through Self-Reflection](https://mlsanity.com/paper/2310.11511/) (2023)
- [The Rise and Potential of Large Language Model Based Agents: A Survey](https://mlsanity.com/paper/2309.07864/) (2023)
- [τ-bench: A Benchmark for Tool-Agent-User Interaction in Real-World Domains](https://mlsanity.com/paper/2406.12045/) (2024)
- [Mind2Web: Towards a Generalist Agent for the Web](https://mlsanity.com/paper/2306.06070/) (2023)
- [GAIA: a benchmark for General AI Assistants](https://mlsanity.com/paper/2311.12983/) (2023)
- [AGIEval: A Human-Centric Benchmark for Evaluating Foundation Models](https://mlsanity.com/paper/2304.06364/) (2023)
- [BrowseComp: A Simple Yet Challenging Benchmark for Browsing Agents](https://mlsanity.com/paper/2504.12516/) (2025)
- [τ2-Bench: Evaluating Conversational Agents in a Dual-Control Environment](https://mlsanity.com/paper/2506.07982/) (2025)
- [SkillsBench: Benchmarking How Well Agent Skills Work Across Diverse Tasks](https://mlsanity.com/paper/2602.12670/) (2026)
- [DeepResearch Bench: A Comprehensive Benchmark for Deep Research Agents](https://mlsanity.com/paper/2506.11763/) (2025)
- [BrowseComp-Plus: A More Fair and Transparent Evaluation Benchmark of Deep-Research Agent](https://mlsanity.com/paper/2508.06600/) (2025)
- [xbench: Tracking Agents Productivity Scaling with Profession-Aligned Real-World Evaluations](https://mlsanity.com/paper/2506.13651/) (2025)
- [FutureX: An Advanced Live Benchmark for LLM Agents in Future Prediction](https://mlsanity.com/paper/2508.11987/) (2025)
- [AI Idea Bench 2025: AI Research Idea Generation Benchmark](https://mlsanity.com/paper/2504.14191/) (2025)
- [IdeaBench: Benchmarking Large Language Models for Research Idea Generation](https://mlsanity.com/paper/2411.02429/) (2024)
- [Improving Complex Reasoning over Knowledge Graph with Logic-Aware Curriculum Tuning](https://mlsanity.com/paper/2405.01649/) (2024)
- [Automatic Evaluation Metrics for Artificially Generated Scientific Research](https://mlsanity.com/paper/2503.05712/) (2025)

## Built on by (most cited first, 3 of 3)

- [GraSP: Graph-Structured Skill Compositions for LLM Agents](https://mlsanity.com/paper/2604.17870/) (2026)
- [NaiAD: Initiate Data-Driven Research for LLM Advertising](https://mlsanity.com/paper/2605.09918/) (2026)
- [AlphaEval: Evaluating Agents in Production](https://mlsanity.com/paper/2604.12162/) (2026)

## Abstract (arXiv)

While Large Language Model (LLM) agents have made remarkable progress on complex reasoning, evaluating them in real-world environments remains an open problem. Existing benchmarks are largely confined to idealized simulations and fail to capture specialized domains such as advertising and marketing analytics, where tasks require multi-round interaction with professional tools and where ground-truth answers quickly become obsolete as data and platform rules evolve. To address this, we propose AD-Bench, a benchmark built from real user marketing-analysis requests on a production advertising platform. AD-Bench introduces two key designs: (i) a dynamic ground-truth pipeline that replays expert tool-call trajectories to regenerate answers consistent with the current environment, mitigating answer obsolescence; and (ii) a trajectory-aware evaluation that jointly measures end-to-end answer correctness (Pass@k) and trajectory coverage. Requests are stratified into three difficulty levels (L1-L3) to probe multi-round, multi-tool collaboration. Experiments show that the best model, Claude-Opus-4.7, attains Pass@1 = 76.9% and Pass@3 = 80.4% with 82.7% trajectory coverage overall, yet drops sharply on L3 to Pass@1 = 61.4% and Pass@3 = 65.1%, revealing that even state-of-the-art agents have substantial gaps in complex advertising analytics.