# CADET: Context-Conditioned Ads CTR Prediction With a Decoder-Only Transformer

arXiv: https://arxiv.org/abs/2602.11410 · HTML: https://mlsanity.com/paper/2602.11410/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Builds on 14 of its 26 references that are in the map.
- First posted on arXiv 11 Feb 2026.

## Builds on (most cited first, 14 of 14)

- [RoFormer: Enhanced Transformer with Rotary Position Embedding](https://mlsanity.com/paper/2104.09864/) (2021)
- [FlashAttention-3: Fast and Accurate Attention with Asynchrony and Low-precision](https://mlsanity.com/paper/2407.08608/) (2024)
- [Deep & Cross Network for Ad Click Predictions](https://mlsanity.com/paper/1708.05123/) (2017)
- [DCN V2: Improved Deep & Cross Network and Practical Lessons for Web-scale Learning to Rank Systems](https://mlsanity.com/paper/2008.13535/) (2020)
- [The Impact of Positional Encoding on Length Generalization in Transformers](https://mlsanity.com/paper/2305.19466/) (2023)
- [Gated Attention for Large Language Models: Non-linearity, Sparsity, and Attention-Sink-Free](https://mlsanity.com/paper/2505.06708/) (2025)
- [Actions Speak Louder than Words: Trillion-Parameter Sequential Transducers for Generative Recommendations](https://mlsanity.com/paper/2402.17152/) (2024)
- [Flex Attention: A Programming Model for Generating Optimized Attention Kernels](https://mlsanity.com/paper/2412.05496/) (2024)
- [OneRec: Unifying Retrieve and Rank with Generative Recommender and Iterative Preference Alignment](https://mlsanity.com/paper/2502.18965/) (2025)
- [MTGR: Industrial-Scale Generative Recommendation Framework in Meituan](https://mlsanity.com/paper/2505.18654/) (2025)
- [TransAct: Transformer-based Realtime User Action Model for Recommendation at Pinterest](https://mlsanity.com/paper/2306.00248/) (2023)
- [On the Factory Floor: ML Engineering for Industrial-Scale Ads Recommendation Models](https://mlsanity.com/paper/2209.05310/) (2022)
- [Highway Transformer: Self-Gating Enhanced Self-Attentive Networks](https://mlsanity.com/paper/2004.08178/) (2020)
- [LiRank: Industrial Large Scale Ranking Models at LinkedIn](https://mlsanity.com/paper/2402.06859/) (2024)

## Abstract (arXiv)

Click-through rate (CTR) prediction is fundamental to online advertising systems. While Deep Learning Recommendation Models (DLRMs) with explicit feature interactions have long dominated this domain, recent advances in generative recommenders have shown promising results in content recommendation. However, adapting these transformer-based architectures to ads CTR prediction still presents unique challenges, including handling post-scoring contextual signals, maintaining offline-online consistency, and scaling to industrial workloads. We present CADET (Context-Conditioned Ads Decoder-Only Transformer), an end-to-end decoder-only transformer for ads CTR prediction deployed at LinkedIn. Our approach introduces several key innovations: (1) a context-conditioned decoding architecture with multi-tower prediction heads that explicitly model post-scoring signals such as ad position, resolving the chicken-and-egg problem between predicted CTR and ranking; (2) a self-gated attention mechanism that stabilizes training by adaptively regulating information flow at both representation and interaction levels; (3) a timestamp-based variant of Rotary Position Embedding (RoPE) that captures temporal relationships across timescales from seconds to months; (4) session masking strategies that prevent the model from learning dependencies on unavailable in-session events, addressing train-serve skew; and (5) production engineering techniques including tensor packing, sequence chunking, and custom Flash Attention kernels that enable efficient training and serving at scale. In online A/B testing, CADET achieves a 11.04% CTR lift compared to the production LiRank baseline model, a hybrid ensemble of DCNv2 and sequential encoders. The system has been successfully deployed on LinkedIn's advertising platform, serving the main traffic for homefeed sponsored updates.