# AdNanny: One Reasoning LLM for All Offline Ads Recommendation Tasks

arXiv: https://arxiv.org/abs/2602.01563 · HTML: https://mlsanity.com/paper/2602.01563/

## Key facts

- Cited by 1 papers in the map (data through 14 Oct 2026).
- Placed in LLM reasoning for recommendation, one of 17 directions in LLM reasoning.
- Builds on 19 of its 38 references that are in the map.
- First posted on arXiv 2 Feb 2026.

## Placed in

- LLM reasoning / [LLM reasoning for recommendation](https://mlsanity.com/lr/llm-reasoning-for-recommendation/)

## Builds on (most cited first, 19 of 19)

- [Training Verifiers to Solve Math Word Problems](https://mlsanity.com/paper/2110.14168/) (2021)
- [Evaluating Large Language Models Trained on Code](https://mlsanity.com/paper/2107.03374/) (2021)
- [Measuring Massive Multitask Language Understanding](https://mlsanity.com/paper/2009.03300/) (2020)
- [Measuring Mathematical Problem Solving With the MATH Dataset](https://mlsanity.com/paper/2103.03874/) (2021)
- [Think you have Solved Question Answering? Try ARC, the AI2 Reasoning Challenge](https://mlsanity.com/paper/1803.05457/) (2018)
- [HellaSwag: Can a Machine Really Finish Your Sentence?](https://mlsanity.com/paper/1905.07830/) (2019)
- [Program Synthesis with Large Language Models](https://mlsanity.com/paper/2108.07732/) (2021)
- [Mistral 7B](https://mlsanity.com/paper/2310.06825/) (2023)
- [Can a Suit of Armor Conduct Electricity? A New Dataset for Open Book Question Answering](https://mlsanity.com/paper/1809.02789/) (2018)
- [Megatron-LM: Training Multi-Billion Parameter Language Models Using Model Parallelism](https://mlsanity.com/paper/1909.08053/) (2019)
- [DeepSeek-V3 Technical Report](https://mlsanity.com/paper/2412.19437/) (2024)
- [Language Models are Multilingual Chain-of-Thought Reasoners](https://mlsanity.com/paper/2210.03057/) (2022)
- [ToxiGen: A Large-Scale Machine-Generated Dataset for Adversarial and Implicit Hate Speech Detection](https://mlsanity.com/paper/2203.09509/) (2022)
- [Towards Next-Generation LLM-based Recommender Systems: A Survey and Beyond](https://mlsanity.com/paper/2410.19744/) (2024)
- [Text2Grad: Reinforcement Learning from Natural Language Feedback](https://mlsanity.com/paper/2505.22338/) (2025)
- [MicroBERT: Effective Training of Low-resource Monolingual BERTs through Parameter Reduction and Multitask Learning](https://mlsanity.com/paper/2212.12510/) (2022)
- [RecGPT Technical Report](https://mlsanity.com/paper/2507.22879/) (2025)
- [Large Language Model as Universal Retriever in Industrial-Scale Recommender System](https://mlsanity.com/paper/2502.03041/) (2025)
- [LLMDistill4Ads: Using Cross-Encoders to Distill from LLM Signals for Advertiser Keyphrase Recommendations at eBay](https://mlsanity.com/paper/2508.03628/) (2025)

## Built on by (most cited first, 1 of 1)

- [SMART: LLM-Augmented Hybrid Retrieval for Dynamic Product Ads](https://mlsanity.com/paper/2607.23121/) (2026)

## Abstract (arXiv)

Large Language Models (LLMs) have shown strong capabilities in Natural Language Understanding and Generation, but deploying them directly in online advertising systems is often impractical due to strict millisecond-level latency constraints. This has motivated the use of LLMs offline to improve retrieval, ranking, and recommendation models. Existing solutions typically fine-tune separate LLMs for individual tasks such as query-ad relevance labeling, keyword-based query generation, and user profiling. This results in redundant models, high maintenance cost, and limited performance gains despite substantial overlap in domain knowledge and reasoning patterns. We introduce AdNanny, a unified reasoning-centric LLM that serves as a shared backbone for offline advertising tasks. AdNanny is obtained by fine-tuning a public 671B-parameter DeepSeek-R1 checkpoint using a scalable training system that supports hybrid dense-MoE parallelism. We construct reasoning-augmented corpora that pair structured supervision with step-by-step natural language explanations. A multi-task supervised fine-tuning stage with adaptive reweighting enables AdNanny to handle diverse labeling and generation tasks in a consistent reasoning format. This is followed by reinforcement learning using downstream advertising metrics to align model behavior with online retrieval and ranking objectives. AdNanny is deployed in production within Bing Ads, where it significantly reduces manual labeling effort and improves accuracy across multiple offline tasks. By consolidating many task-specific models into a single reasoning-centric foundation model, AdNanny provides a scalable and cost-effective solution for large-scale advertising systems.