# How Hyper-Datafication Impacts the Sustainability Costs in Frontier AI

arXiv: https://arxiv.org/abs/2602.00056 · HTML: https://mlsanity.com/paper/2602.00056/

## Key facts

- Cited by 1 papers in the map (data through 14 Oct 2026).
- Builds on 38 of its 117 references that are in the map.
- First posted on arXiv 20 Jan 2026.

## Builds on (most cited first, 30 of 38)

- [Language Models are Few-Shot Learners](https://mlsanity.com/paper/2005.14165/) (2020)
- [The Llama 3 Herd of Models](https://mlsanity.com/paper/2407.21783/) (2024)
- [Scaling Laws for Neural Language Models](https://mlsanity.com/paper/2001.08361/) (2020)
- [DeepSeek-R1: Incentivizing Reasoning Capability in LLMs via Reinforcement Learning](https://mlsanity.com/paper/2501.12948/) (2025)
- [Training Compute-Optimal Large Language Models](https://mlsanity.com/paper/2203.15556/) (2022)
- [Deep Learning with Differential Privacy](https://mlsanity.com/paper/1607.00133/) (2016)
- [Ego4D: Around the World in 3,000 Hours of Egocentric Video](https://mlsanity.com/paper/2110.07058/) (2021)
- [Datasheets for Datasets](https://mlsanity.com/paper/1803.09010/) (2018)
- [Certified Adversarial Robustness via Randomized Smoothing](https://mlsanity.com/paper/1902.02918/) (2019)
- [Energy and Policy Considerations for Deep Learning in NLP](https://mlsanity.com/paper/1906.02243/) (2019)
- [Deep Learning in Neural Networks: An Overview](https://mlsanity.com/paper/1404.7828/) (2014)
- [Beyond neural scaling laws: beating power law scaling via data pruning](https://mlsanity.com/paper/2206.14486/) (2022)
- [Scaling Data-Constrained Language Models](https://mlsanity.com/paper/2305.16264/) (2023)
- [DataComp-LM: In search of the next generation of training sets for language models](https://mlsanity.com/paper/2406.11794/) (2024)
- [Not All Samples Are Created Equal: Deep Learning with Importance Sampling](https://mlsanity.com/paper/1803.00942/) (2018)
- [GRAD-MATCH: Gradient Matching based Data Subset Selection for Efficient Deep Model Training](https://mlsanity.com/paper/2103.00123/) (2021)
- [Estimating the Carbon Footprint of BLOOM, a 176B Parameter Language Model](https://mlsanity.com/paper/2211.02001/) (2022)
- [Towards the Systematic Reporting of the Energy and Carbon Footprints of Machine Learning](https://mlsanity.com/paper/2002.05651/) (2020)
- [Sustainable AI: Environmental Implications, Challenges and Opportunities](https://mlsanity.com/paper/2111.00364/) (2021)
- [Power Hungry Processing: Watts Driving the Cost of AI Deployment?](https://mlsanity.com/paper/2311.16863/) (2023)
- [Carbontracker: Tracking and Predicting the Carbon Footprint of Training Deep Learning Models](https://mlsanity.com/paper/2007.03051/) (2020)
- [Compute Trends Across Three Eras of Machine Learning](https://mlsanity.com/paper/2202.05924/) (2022)
- [Decolonial AI: Decolonial Theory as Sociotechnical Foresight in Artificial Intelligence](https://mlsanity.com/paper/2007.04068/) (2020)
- [The De-democratization of AI: Deep Learning and the Compute Divide in Artificial Intelligence Research](https://mlsanity.com/paper/2010.15581/) (2020)
- [Making AI Less "Thirsty": Uncovering and Addressing the Secret Water Footprint of AI Models](https://mlsanity.com/paper/2304.03271/) (2023)
- [Using Sequences of Life-events to Predict Human Lives](https://mlsanity.com/paper/2306.03009/) (2023)
- [Navigating Dataset Documentations in AI: A Large-Scale Analysis of Dataset Cards on Hugging Face](https://mlsanity.com/paper/2401.13822/) (2024)
- [Whose AI Dream? In search of the aspiration in data annotation](https://mlsanity.com/paper/2203.10748/) (2022)
- [Analyzing the Evolution and Maintenance of ML Models on Hugging Face](https://mlsanity.com/paper/2311.13380/) (2023)
- [Personalized visual encoding model construction with small data](https://mlsanity.com/paper/2202.02245/) (2022)

## Built on by (most cited first, 1 of 1)

- [Position: Stop Preaching and Start Practising Data Frugality for Responsible Development of AI](https://mlsanity.com/paper/2602.19789/) (2026)

## Abstract (arXiv)

Large-scale data has fuelled the success of frontier artificial intelligence (AI) models over the past decade. This expansion has relied on sustained efforts by large technology corporations to aggregate and curate internet-scale datasets. In this work, we examine the environmental, social, and economic costs of large-scale data in AI through a sustainability lens. We argue that the field is shifting from building models from data to actively creating data for building models. We characterise this transition as hyper-datafication, which marks a critical juncture for the future of frontier AI and its societal impacts. To quantify and contextualise data-related costs, we analyse approximately 550,000 datasets from the Hugging Face Hub, focusing on dataset growth, storage-related energy consumption and carbon footprint, and societal representation using language data. We complement this analysis with qualitative responses from data workers in Kenya to examine the labour involved, including direct employment by big tech corporations and exposure to graphic content. We further draw on external data sources to substantiate our findings by illustrating the global disparity in data centre infrastructure. Our analyses reveal that hyper-datafication drives substantial and growing environmental costs while systematically redistributing labour risks and representational harms toward the Global South. Thus, we propose Data PROOFS recommendations spanning provenance, resource awareness, ownership, openness, frugality, and standards to mitigate these costs. Our work aims to make visible the often-overlooked costs of data that underpin frontier AI and to stimulate broader debate within the research community and beyond.