# Netflix Artwork Personalization via LLM Post-training

arXiv: https://arxiv.org/abs/2601.02764 · HTML: https://mlsanity.com/paper/2601.02764/

## Key facts

- Cited by 1 papers in the map (data through 14 Oct 2026).
- Builds on 25 of its 37 references that are in the map.
- First posted on arXiv 6 Jan 2026.

## Builds on (most cited first, 25 of 25)

- [Direct Preference Optimization: Your Language Model is Secretly a Reward Model](https://mlsanity.com/paper/2305.18290/) (2023)
- [Measuring Mathematical Problem Solving With the MATH Dataset](https://mlsanity.com/paper/2103.03874/) (2021)
- [Flamingo: a Visual Language Model for Few-Shot Learning](https://mlsanity.com/paper/2204.14198/) (2022)
- [Training a Helpful and Harmless Assistant with Reinforcement Learning from Human Feedback](https://mlsanity.com/paper/2204.05862/) (2022)
- [Towards Reasoning in Large Language Models: A Survey](https://mlsanity.com/paper/2212.10403/) (2022)
- [ClipCap: CLIP Prefix for Image Captioning](https://mlsanity.com/paper/2111.09734/) (2021)
- [Otter: A Multi-Modal Model with In-Context Instruction Tuning](https://mlsanity.com/paper/2305.03726/) (2023)
- [The Reversal Curse: LLMs trained on "A is B" fail to learn "B is A"](https://mlsanity.com/paper/2309.12288/) (2023)
- [Explain Yourself! Leveraging Language Models for Commonsense Reasoning](https://mlsanity.com/paper/1906.02361/) (2019)
- [State of What Art? A Call for Multi-Prompt LLM Evaluation](https://mlsanity.com/paper/2401.00595/) (2023)
- [A Survey on Knowledge Distillation of Large Language Models](https://mlsanity.com/paper/2402.13116/) (2024)
- [MIMIC-IT: Multi-Modal In-Context Instruction Tuning](https://mlsanity.com/paper/2306.05425/) (2023)
- [Uncovering ChatGPT's Capabilities in Recommender Systems](https://mlsanity.com/paper/2305.02182/) (2023)
- [How Can Recommender Systems Benefit from Large Language Models: A Survey](https://mlsanity.com/paper/2306.05817/) (2023)
- [From Images to Textual Prompts: Zero-shot VQA with Frozen Large Language Models](https://mlsanity.com/paper/2212.10846/) (2022)
- [When Large Language Models Meet Personalization: Perspectives of Challenges and Opportunities](https://mlsanity.com/paper/2307.16376/) (2023)
- [DeCap: Decoding CLIP Latents for Zero-Shot Captioning via Text-Only Training](https://mlsanity.com/paper/2303.03032/) (2023)
- [LLM-Rec: Personalized Recommendation via Prompting Large Language Models](https://mlsanity.com/paper/2307.15780/) (2023)
- [Large Language Models are Visual Reasoning Coordinators](https://mlsanity.com/paper/2310.15166/) (2023)
- [Bootstrapping Language Models with DPO Implicit Rewards](https://mlsanity.com/paper/2406.09760/) (2024)
- [Unveiling the Secret Recipe: A Guide For Supervised Fine-Tuning Small LLMs](https://mlsanity.com/paper/2412.13337/) (2024)
- [Llama-3.1-FoundationAI-SecurityLLM-8B-Instruct Technical Report](https://mlsanity.com/paper/2508.01059/) (2025)
- [Understanding Reference Policies in Direct Preference Optimization](https://mlsanity.com/paper/2407.13709/) (2024)
- [RLPF: Reinforcement Learning from Prediction Feedback for User Summarization with LLMs](https://mlsanity.com/paper/2409.04421/) (2024)
- [Understanding Forgetting in LLM Supervised Fine-Tuning and Preference Learning -- A Convex Optimization Perspective](https://mlsanity.com/paper/2410.15483/) (2024)

## Built on by (most cited first, 1 of 1)

- [ECP-Bench: Benchmarking and Learning Entertainment Content Promotion with Foundation Models](https://mlsanity.com/paper/2609.22150/) (2026)

## Abstract (arXiv)

Large language models (LLMs) have demonstrated success in various applications of user recommendation and personalization across e-commerce and entertainment. On many entertainment platforms such as Netflix, users typically interact with a wide range of titles, each represented by an artwork. Since users have diverse preferences, an artwork that appeals to one type of user may not resonate with another with different preferences. Given this user heterogeneity, our work explores the novel problem of personalized artwork recommendations according to diverse user preferences. Similar to the multi-dimensional nature of users' tastes, titles contain different themes and tones that may appeal to different viewers. For example, the same title might feature both heartfelt family drama and intense action scenes. Users who prefer romantic content may like the artwork emphasizing emotional warmth between the characters, while those who prefer action thrillers may find high-intensity action scenes more intriguing. Rather than a one-size-fits-all approach, we conduct post-training of pre-trained LLMs to make personalized artwork recommendations, selecting the most preferred visual representation of a title for each user and thereby improving user satisfaction and engagement. Our experimental results with Llama 3.1 8B models (trained on a dataset of 110K data points and evaluated on 5K held-out user-title pairs) show that the post-trained LLMs achieve 3-5% improvements over the Netflix production model, suggesting a promising direction for granular personalized recommendations using LLMs.