# AutoPP: Towards Automated Product Poster Generation and Optimization

arXiv: https://arxiv.org/abs/2512.21921 · HTML: https://mlsanity.com/paper/2512.21921/

## Key facts

- Cited by 8 papers in the map (data through 14 Oct 2026).
- Builds on 19 of its 37 references that are in the map.
- First posted on arXiv 26 Dec 2025.

## Builds on (most cited first, 19 of 19)

- [Direct Preference Optimization: Your Language Model is Secretly a Reward Model](https://mlsanity.com/paper/2305.18290/) (2023)
- [Grounded SAM: Assembling Open-World Models for Diverse Visual Tasks](https://mlsanity.com/paper/2401.14159/) (2024)
- [Sentence-T5: Scalable Sentence Encoders from Pre-trained Text-to-Text Models](https://mlsanity.com/paper/2108.08877/) (2021)
- [Hunyuan-DiT: A Powerful Multi-Resolution Diffusion Transformer with Fine-Grained Chinese Understanding](https://mlsanity.com/paper/2405.08748/) (2024)
- [TextDiffuser-2: Unleashing the Power of Language Models for Text Rendering](https://mlsanity.com/paper/2311.16465/) (2023)
- [GlyphControl: Glyph Conditional Control for Visual Text Generation](https://mlsanity.com/paper/2305.18259/) (2023)
- [Unified Multimodal Chain-of-Thought Reward Model through Reinforcement Fine-Tuning](https://mlsanity.com/paper/2505.03318/) (2025)
- [Seedream 2.0: A Native Chinese-English Bilingual Image Generation Foundation Model](https://mlsanity.com/paper/2503.07703/) (2025)
- [PosterLayout: A New Benchmark and Approach for Content-aware Visual-Textual Presentation Layout](https://mlsanity.com/paper/2303.15937/) (2023)
- [Composition-aware Graphic Layout GAN for Visual-textual Presentation Designs](https://mlsanity.com/paper/2205.00303/) (2022)
- [AnyText2: Visual Text Generation and Editing With Customizable Attributes](https://mlsanity.com/paper/2411.15245/) (2024)
- [Glyph-ByT5-v2: A Strong Aesthetic Baseline for Accurate Multilingual Visual Text Rendering](https://mlsanity.com/paper/2406.10208/) (2024)
- [PosterMaker: Towards High-Quality Product Poster Generation with Accurate Text Rendering](https://mlsanity.com/paper/2504.06632/) (2025)
- [COLE: A Hierarchical Generation Framework for Multi-Layered and Editable Graphic Design](https://mlsanity.com/paper/2311.16974/) (2023)
- [AutoPoster: A Highly Automatic and Content-aware Design System for Advertising Poster Generation](https://mlsanity.com/paper/2308.01095/) (2023)
- [Relation-Aware Diffusion Model for Controllable Poster Layout Generation](https://mlsanity.com/paper/2306.09086/) (2023)
- [A New Creative Generation Pipeline for Click-Through Rate with Stable Diffusion Model](https://mlsanity.com/paper/2401.10934/) (2024)
- [Generate E-commerce Product Background by Integrating Category Commonality and Personalized Style](https://mlsanity.com/paper/2312.13309/) (2023)
- [Uni-Layout: Integrating Human Feedback in Unified Layout Generation and Evaluation](https://mlsanity.com/paper/2508.02374/) (2025)

## Built on by (most cited first, 8 of 8)

- [InnoAds-Composer: Efficient Condition Composition for E-Commerce Poster Generation](https://mlsanity.com/paper/2603.05898/) (2026)
- [One Size, Many Fits: Aligning Diverse Group-Wise Click Preferences in Large-Scale Advertising Image Generation](https://mlsanity.com/paper/2602.02033/) (2026)
- [Design Your Ad: Personalized Advertising Image and Text Generation with Unified Autoregressive Models](https://mlsanity.com/paper/2605.12138/) (2026)
- [TransAnyText: Translating Arbitrary Text in E-commerce Images via Structured Visual Generation](https://mlsanity.com/paper/2608.16284/) (2026)
- [PosterText: Towards Unified Visual Text Generation and Editing for E-commerce Poster](https://mlsanity.com/paper/2608.16289/) (2026)
- [CommerceVibe: Learning to Design E-Commerce Creatives as Executable Visual Code via Dual-Feedback Reinforcement Learning](https://mlsanity.com/paper/2608.27893/) (2026)
- [KwaiMind Technical Report](https://mlsanity.com/paper/2609.26375/) (2026)
- [CommerceGen-Studio: An End-to-End Framework for Commercial-Grade Main-Image Generation](https://mlsanity.com/paper/2610.20603/) (2026)

## Abstract (arXiv)

Product posters blend striking visuals with informative text to highlight the product and capture customer attention. However, crafting appealing posters and manually optimizing them based on online performance is laborious and resource-consuming. To address this, we introduce AutoPP, an automated pipeline for product poster generation and optimization that eliminates the need for human intervention. Specifically, the generator, relying solely on basic product information, first uses a unified design module to integrate the three key elements of a poster (background, text, and layout) into a cohesive output. Then, an element rendering module encodes these elements into condition tokens, efficiently and controllably generating the product poster. Based on the generated poster, the optimizer enhances its Click-Through Rate (CTR) by leveraging online feedback. It systematically replaces elements to gather fine-grained CTR comparisons and utilizes Isolated Direct Preference Optimization (IDPO) to attribute CTR gains to isolated elements. Our work is supported by AutoPP1M, the largest dataset specifically designed for product poster generation and optimization, which contains one million high-quality posters and feedback collected from over one million users. Experiments demonstrate that AutoPP achieves state-of-the-art results in both offline and online settings. Our code and dataset are publicly available at: https://github.com/JD-GenX/AutoPP