# MEEA: Mere Exposure Effect-Driven Confrontational Optimization for LLM Jailbreaking

arXiv: https://arxiv.org/abs/2512.18755 · HTML: https://mlsanity.com/paper/2512.18755/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Placed in Safety alignment and jailbreak attacks, one of 10 directions in LLM alignment / RLHF / preference optimisation.
- Builds on 26 of its 33 references that are in the map.
- First posted on arXiv 21 Dec 2025.

## Placed in

- LLM alignment / RLHF / preference optimisation / [Safety alignment and jailbreak attacks](https://mlsanity.com/alignment/safety-alignment-and-jailbreak-attacks/)
- LLM safety and security / [Jailbreaking](https://mlsanity.com/safety/jailbreaking/)

## Builds on (most cited first, 26 of 26)

- [Attention Is All You Need](https://mlsanity.com/paper/1706.03762/) (2017)
- [GPT-4 Technical Report](https://mlsanity.com/paper/2303.08774/) (2023)
- [Training language models to follow instructions with human feedback](https://mlsanity.com/paper/2203.02155/) (2022)
- [The Llama 3 Herd of Models](https://mlsanity.com/paper/2407.21783/) (2024)
- [Qwen3 Technical Report](https://mlsanity.com/paper/2505.09388/) (2025)
- [DeepSeek-R1: Incentivizing Reasoning Capability in LLMs via Reinforcement Learning](https://mlsanity.com/paper/2501.12948/) (2025)
- [Deep reinforcement learning from human preferences](https://mlsanity.com/paper/1706.03741/) (2017)
- [Universal and Transferable Adversarial Attacks on Aligned Language Models](https://mlsanity.com/paper/2307.15043/) (2023)
- [Jailbreaking Black Box Large Language Models in Twenty Queries](https://mlsanity.com/paper/2310.08419/) (2023)
- [AutoDAN: Generating Stealthy Jailbreak Prompts on Aligned Large Language Models](https://mlsanity.com/paper/2310.04451/) (2023)
- [Tree of Attacks: Jailbreaking Black-Box LLMs Automatically](https://mlsanity.com/paper/2312.02119/) (2023)
- [JailbreakBench: An Open Robustness Benchmark for Jailbreaking Large Language Models](https://mlsanity.com/paper/2404.01318/) (2024)
- [FigStep: Jailbreaking Large Vision-Language Models via Typographic Visual Prompts](https://mlsanity.com/paper/2311.05608/) (2023)
- [Great, Now Write an Article About That: The Crescendo Multi-Turn LLM Jailbreak Attack](https://mlsanity.com/paper/2404.01833/) (2024)
- [A Wolf in Sheep's Clothing: Generalized Nested Jailbreak Prompts can Fool Large Language Models Easily](https://mlsanity.com/paper/2311.08268/) (2023)
- [Gradient-based Adversarial Attacks against Text Transformers](https://mlsanity.com/paper/2104.13733/) (2021)
- [Large Language Models for Education: A Survey and Outlook](https://mlsanity.com/paper/2403.18105/) (2024)
- [COLD-Attack: Jailbreaking LLMs with Stealthiness and Controllability](https://mlsanity.com/paper/2402.08679/) (2024)
- [Open Sesame! Universal Black Box Jailbreaking of Large Language Models](https://mlsanity.com/paper/2309.01446/) (2023)
- [DrAttack: Prompt Decomposition and Reconstruction Makes Powerful LLM Jailbreakers](https://mlsanity.com/paper/2402.16914/) (2024)
- [TAP: Text-Aware Pre-training for Text-VQA and Text-Caption](https://mlsanity.com/paper/2012.04638/) (2020)
- [PsySafe: A Comprehensive Framework for Psychological-based Attack, Defense, and Evaluation of Multi-agent System Safety](https://mlsanity.com/paper/2401.11880/) (2024)
- [Chain of Attack: a Semantic-Driven Contextual Multi-Turn attacker for LLM](https://mlsanity.com/paper/2405.05610/) (2024)
- [Foot-In-The-Door: A Multi-turn Jailbreak for LLMs](https://mlsanity.com/paper/2502.19820/) (2025)
- [A Comprehensive Survey of Large Language Models and Multimodal Large Language Models in Medicine](https://mlsanity.com/paper/2405.08603/) (2024)
- [FLAG-Trader: Fusion LLM-Agent with Gradient-based Reinforcement Learning for Financial Trading](https://mlsanity.com/paper/2502.11433/) (2025)

## Abstract (arXiv)

The rapid advancement of large language models (LLMs) has intensified concerns about the robustness of their safety alignment. While existing jailbreak studies explore both single-turn and multi-turn strategies, most implicitly assume a static safety boundary and fail to account for how contextual interactions dynamically influence model behavior, leading to limited stability and generalization. Motivated by this gap, we propose MEEA (Mere Exposure Effect Attack), a psychology-inspired, fully automated black-box framework for evaluating multi-turn safety robustness, grounded in the mere exposure effect. MEEA leverages repeated low-toxicity semantic exposure to induce a gradual shift in a model's effective safety threshold, enabling progressive erosion of alignment constraints over sustained interactions. Concretely, MEEA constructs semantically progressive prompt chains and optimizes them using a simulated annealing strategy guided by semantic similarity, toxicity, and jailbreak effectiveness. Extensive experiments on both closed-source and open-source models, including GPT-4, Claude-3.5, and DeepSeek-R1, demonstrate that MEEA consistently achieves higher attack success rates than seven representative baselines, with an average Attack Success Rate (ASR) improvement exceeding 20%. Ablation studies further validate the necessity of both annealing-based optimization and contextual exposure mechanisms. Beyond improved attack effectiveness, our findings indicate that LLM safety behavior is inherently dynamic and history-dependent, challenging the common assumption of static alignment boundaries and highlighting the need for interaction-aware safety evaluation and defense mechanisms. Our code is available at: https://github.com/Carney-lsz/MEEA