# EMAG: Self-Rectifying Diffusion Sampling with Exponential Moving Average Guidance

arXiv: https://arxiv.org/abs/2512.17303 · HTML: https://mlsanity.com/paper/2512.17303/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Placed in Diffusion foundations and sampling, one of 14 directions in Diffusion models.
- Builds on 32 of its 35 references that are in the map.
- First posted on arXiv 19 Dec 2025.

## Placed in

- Diffusion models / [Diffusion foundations and sampling](https://mlsanity.com/diffusion/diffusion-foundations-and-sampling/)

## Builds on (most cited first, 30 of 32)

- [Denoising Diffusion Probabilistic Models](https://mlsanity.com/paper/2006.11239/) (2020)
- [High-Resolution Image Synthesis with Latent Diffusion Models](https://mlsanity.com/paper/2112.10752/) (2021)
- [Microsoft COCO: Common Objects in Context](https://mlsanity.com/paper/1405.0312/) (2014)
- [Denoising Diffusion Implicit Models](https://mlsanity.com/paper/2010.02502/) (2020)
- [Score-Based Generative Modeling through Stochastic Differential Equations](https://mlsanity.com/paper/2011.13456/) (2020)
- [Diffusion Models Beat GANs on Image Synthesis](https://mlsanity.com/paper/2105.05233/) (2021)
- [Deep Unsupervised Learning using Nonequilibrium Thermodynamics](https://mlsanity.com/paper/1503.03585/) (2015)
- [Scalable Diffusion Models with Transformers](https://mlsanity.com/paper/2212.09748/) (2022)
- [Classifier-Free Diffusion Guidance](https://mlsanity.com/paper/2207.12598/) (2022)
- [Flow Matching for Generative Modeling](https://mlsanity.com/paper/2210.02747/) (2022)
- [Generative Adversarial Networks](https://mlsanity.com/paper/2203.00667/) (2022)
- [Scaling Rectified Flow Transformers for High-Resolution Image Synthesis](https://mlsanity.com/paper/2403.03206/) (2024)
- [GLIDE: Towards Photorealistic Image Generation and Editing with Text-Guided Diffusion Models](https://mlsanity.com/paper/2112.10741/) (2021)
- [Stable Video Diffusion: Scaling Latent Video Diffusion Models to Large Datasets](https://mlsanity.com/paper/2311.15127/) (2023)
- [CLIPScore: A Reference-free Evaluation Metric for Image Captioning](https://mlsanity.com/paper/2104.08718/) (2021)
- [Human Preference Score v2: A Solid Benchmark for Evaluating Human Preferences of Text-to-Image Synthesis](https://mlsanity.com/paper/2306.09341/) (2023)
- [Hopfield Networks is All You Need](https://mlsanity.com/paper/2008.02217/) (2020)
- [Reliable Fidelity and Diversity Metrics for Generative Models](https://mlsanity.com/paper/2002.09797/) (2020)
- [Understanding Diffusion Objectives as the ELBO with Simple Data Augmentation](https://mlsanity.com/paper/2303.00848/) (2023)
- [Guiding a Diffusion Model with a Bad Version of Itself](https://mlsanity.com/paper/2406.02507/) (2024)
- [Improving Sample Quality of Diffusion Models Using Self-Attention Guidance](https://mlsanity.com/paper/2210.00939/) (2022)
- [Learning-to-Cache: Accelerating Diffusion Transformer via Layer Caching](https://mlsanity.com/paper/2406.01733/) (2024)
- [CADS: Unleashing the Diversity of Diffusion Models through Condition-Annealed Sampling](https://mlsanity.com/paper/2310.17347/) (2023)
- [Eliminating Oversaturation and Artifacts of High Guidance Scales in Diffusion Models](https://mlsanity.com/paper/2410.02416/) (2024)
- [Self-Rectifying Diffusion Sampling with Perturbed-Attention Guidance](https://mlsanity.com/paper/2403.17377/) (2024)
- [AUDIT: Audio Editing by Following Instructions with Latent Diffusion Models](https://mlsanity.com/paper/2304.00830/) (2023)
- [Rethinking the Spatial Inconsistency in Classifier-Free Diffusion Guidance](https://mlsanity.com/paper/2404.05384/) (2024)
- [Smoothed Energy Guidance: Guiding Diffusion Models with Reduced Energy Curvature of Attention](https://mlsanity.com/paper/2408.00760/) (2024)
- [Diffusion Models Beat GANs on Image Classification](https://mlsanity.com/paper/2307.08702/) (2023)
- [Consistency-diversity-realism Pareto fronts of conditional image generative models](https://mlsanity.com/paper/2406.10429/) (2024)

## Abstract (arXiv)

In diffusion and flow-matching generative models, guidance techniques are widely used to improve sample quality and consistency. Classifier-free guidance (CFG) is the de facto choice in modern systems and achieves this by contrasting conditional and unconditional samples. Recent work explores contrasting negative samples at inference using a weaker model, via strong/weak model pairs, attention-based masking, stochastic block dropping, or perturbations to the self-attention energy landscape. While these strategies refine the generation quality, they still lack a reliable control over the granularity or difficulty of the negative samples, and target-layer selection is often fixed. We propose Exponential Moving Average Guidance (EMAG), a training-free mechanism that modifies attention at inference time in diffusion transformers, with a statistics-based, adaptive layer-selection rule. Unlike prior methods, EMAG produces harder, semantically faithful negatives (fine-grained degradations), surfacing difficult failure modes, enabling the denoiser to refine subtle artifacts, boosting the quality and human preference score (HPS) by +0.54 over CFG. We further demonstrate that EMAG naturally composes with advanced orthogonal guidance techniques, such as APG and CADS, further improving HPS.