# DeepSeek's WEIRD Behavior: The cultural alignment of Large Language Models and the effects of prompt language and cultural prompting

arXiv: https://arxiv.org/abs/2512.09772 · HTML: https://mlsanity.com/paper/2512.09772/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Placed in Human values and AI feedback alignment, one of 10 directions in LLM alignment / RLHF / preference optimisation.
- Builds on 5 of its 27 references that are in the map.
- First posted on arXiv 10 Dec 2025.

## Placed in

- LLM alignment / RLHF / preference optimisation / [Human values and AI feedback alignment](https://mlsanity.com/alignment/human-values-and-ai-feedback-alignment/)

## Builds on (most cited first, 5 of 5)

- [Assessing Cross-Cultural Alignment between ChatGPT and Human Societies: An Empirical Study](https://mlsanity.com/paper/2303.17466/) (2023)
- [Cultural Alignment in Large Language Models: An Explanatory Analysis Based on Hofstede's Cultural Dimensions](https://mlsanity.com/paper/2309.12342/) (2023)
- [Evaluating Cultural Adaptability of a Large Language Model via Simulation of Synthetic Personas](https://mlsanity.com/paper/2408.06929/) (2024)
- [Cultural Value Differences of LLMs: Prompt, Language, and Model Size](https://mlsanity.com/paper/2407.16891/) (2024)
- [GPT-SW3: An Autoregressive Language Model for the Nordic Languages](https://mlsanity.com/paper/2305.12987/) (2023)

## Abstract (arXiv)

Culture is a core component of human-to-human interaction and plays a vital role in how we perceive and interact with others. Advancements in the effectiveness of Large Language Models (LLMs) in generating human-sounding text have greatly increased the amount of human-to-computer interaction. As this field grows, the cultural alignment of these human-like agents becomes an important field of study. Our work uses Hofstede's VSM13 international surveys to understand the cultural alignment of the following models: DeepSeek-V3, V3.1, GPT-4, GPT-4.1, GPT-4o, and GPT-5. We use a combination of prompt language and cultural prompting, a strategy that uses a system prompt to shift a model's alignment to reflect a specific country, to align these LLMs with the United States and China. Our results show that DeepSeek-V3, V3.1, and OpenAI's GPT-5 exhibit a close alignment with the survey responses of the United States and do not achieve a strong or soft alignment with China, even when using cultural prompts or changing the prompt language. We also find that GPT-4 exhibits an alignment closer to China when prompted in English, but cultural prompting is effective in shifting this alignment closer to the United States. Other low-cost models, GPT-4o and GPT-4.1, respond to the prompt language used (i.e., English or Simplified Chinese) and cultural prompting strategies to create acceptable alignments with both the United States and China.
