# WAON: A Large-Scale Japanese Image-Text Dataset for Cultural Adaptation in Contrastive Vision-Language Models

arXiv: https://arxiv.org/abs/2510.22276 · HTML: https://mlsanity.com/paper/2510.22276/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Placed in VLM benchmarks and visual reasoning, one of 16 directions in Multimodal LLMs / vision-language models.
- Builds on 17 of its 35 references that are in the map.
- First posted on arXiv 25 Oct 2025.

## Placed in

- Multimodal LLMs / vision-language models / [VLM benchmarks and visual reasoning](https://mlsanity.com/mllm/vlm-benchmarks-and-visual-reasoning/)

## Builds on (most cited first, 17 of 17)

- [Learning Transferable Visual Models From Natural Language Supervision](https://mlsanity.com/paper/2103.00020/) (2021)
- [An Image is Worth 16x16 Words: Transformers for Image Recognition at Scale](https://mlsanity.com/paper/2010.11929/) (2020)
- [Microsoft COCO: Common Objects in Context](https://mlsanity.com/paper/1405.0312/) (2014)
- [LAION-5B: An open large-scale dataset for training next generation image-text models](https://mlsanity.com/paper/2210.08402/) (2022)
- [Sigmoid Loss for Language Image Pre-Training](https://mlsanity.com/paper/2303.15343/) (2023)
- [Conceptual 12M: Pushing Web-Scale Image-Text Pre-Training To Recognize Long-Tail Visual Concepts](https://mlsanity.com/paper/2102.08981/) (2021)
- [SigLIP 2: Multilingual Vision-Language Encoders with Improved Semantic Understanding, Localization, and Dense Features](https://mlsanity.com/paper/2502.14786/) (2025)
- [Reproducible scaling laws for contrastive language-image learning](https://mlsanity.com/paper/2212.07143/) (2022)
- [Deduplicating Training Data Makes Language Models Better](https://mlsanity.com/paper/2107.06499/) (2021)
- [VILA: On Pre-training for Visual Language Models](https://mlsanity.com/paper/2312.07533/) (2023)
- [WIT: Wikipedia-based Image Text Dataset for Multimodal Multilingual Machine Learning](https://mlsanity.com/paper/2103.01913/) (2021)
- [Multimodal C4: An Open, Billion-scale Corpus of Images Interleaved with Text](https://mlsanity.com/paper/2304.06939/) (2023)
- [Gradio: Hassle-Free Sharing and Testing of ML Models in the Wild](https://mlsanity.com/paper/1906.02569/) (2019)
- [Crossmodal-3600: A Massively Multilingual Multimodal Evaluation Dataset](https://mlsanity.com/paper/2205.12522/) (2022)
- [GeoDE: a Geographically Diverse Evaluation Dataset for Object Recognition](https://mlsanity.com/paper/2301.02560/) (2023)
- [Release of Pre-Trained Models for the Japanese Language](https://mlsanity.com/paper/2404.01657/) (2024)
- [Constructing Multimodal Datasets from Scratch for Rapid Development of a Japanese Visual Language Model](https://mlsanity.com/paper/2410.22736/) (2024)

## Abstract (arXiv)

Contrastive vision-language models have achieved remarkable progress through large-scale pretraining. Recent work has shown that removing English-only caption filters and pretraining on global data is effective for improving multicultural performance. We study whether such global pretraining is sufficient for culture-specific understanding, or whether further adaptation with natively sourced data can boost performance beyond what global pretraining alone achieves. To enable this investigation, we present WAON, the largest publicly available native Japanese image-text dataset constructed from native Japanese web content in Common Crawl, containing approximately 155 million examples. We also introduce WAON-Bench, a manually curated Japanese cultural benchmark spanning 374 classes. Through comparative fine-tuning experiments on multiple Japanese image-text datasets, we observe that models fine-tuned on WAON consistently achieve stronger performance on Japanese cultural benchmarks than those fine-tuned on English-to-Japanese translated data. Controlled experiments at matched scale, filtering, and training budget across two model families further indicate that native web origin is the primary driver of this gain. We release our dataset, benchmark, model, and code.