# Cross-Scenario Unified Modeling of User Interests at Billion Scale

arXiv: https://arxiv.org/abs/2510.14788 · HTML: https://mlsanity.com/paper/2510.14788/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Builds on 46 of its 60 references that are in the map.
- First posted on arXiv 16 Oct 2025.

## Builds on (most cited first, 30 of 46)

- [An Image is Worth 16x16 Words: Transformers for Image Recognition at Scale](https://mlsanity.com/paper/2010.11929/) (2020)
- [LLaMA: Open and Efficient Foundation Language Models](https://mlsanity.com/paper/2302.13971/) (2023)
- [Chain-of-Thought Prompting Elicits Reasoning in Large Language Models](https://mlsanity.com/paper/2201.11903/) (2022)
- [Qwen3 Technical Report](https://mlsanity.com/paper/2505.09388/) (2025)
- [Visual Instruction Tuning](https://mlsanity.com/paper/2304.08485/) (2023)
- [Self-Attentive Sequential Recommendation](https://mlsanity.com/paper/1808.09781/) (2018)
- [Neural Collaborative Filtering](https://mlsanity.com/paper/1708.05031/) (2017)
- [BERT4Rec: Sequential Recommendation with Bidirectional Encoder Representations from Transformer](https://mlsanity.com/paper/1904.06690/) (2019)
- [Image-based Recommendations on Styles and Substitutes](https://mlsanity.com/paper/1506.04757/) (2015)
- [Session-based Recommendations with Recurrent Neural Networks](https://mlsanity.com/paper/1511.06939/) (2015)
- [DeepFM: A Factorization-Machine based Neural Network for CTR Prediction](https://mlsanity.com/paper/1703.04247/) (2017)
- [Personalized Top-N Sequential Recommendation via Convolutional Sequence Embedding](https://mlsanity.com/paper/1809.07426/) (2018)
- [TALLRec: An Effective and Efficient Tuning Framework to Align Large Language Model with Recommendation](https://mlsanity.com/paper/2305.00447/) (2023)
- [Deep Learning Recommendation Model for Personalization and Recommendation Systems](https://mlsanity.com/paper/1906.00091/) (2019)
- [S^3-Rec: Self-Supervised Learning for Sequential Recommendation with Mutual Information Maximization](https://mlsanity.com/paper/2008.07873/) (2020)
- [Efficient and Effective Text Encoding for Chinese LLaMA and Alpaca](https://mlsanity.com/paper/2304.08177/) (2023)
- [Actions Speak Louder than Words: Trillion-Parameter Sequential Transducers for Generative Recommendations](https://mlsanity.com/paper/2402.17152/) (2024)
- [OneRec: Unifying Retrieve and Rank with Generative Recommender and Iterative Preference Alignment](https://mlsanity.com/paper/2502.18965/) (2025)
- [Where to Go Next for Recommender Systems? ID- vs. Modality-based Recommender Models Revisited](https://mlsanity.com/paper/2303.13835/) (2023)
- [Multi-Interest Network with Dynamic Routing for Recommendation at Tmall](https://mlsanity.com/paper/1904.08030/) (2019)
- [Learning Tree-based Deep Model for Recommender Systems](https://mlsanity.com/paper/1801.02294/) (2018)
- [Controllable Multi-Interest Framework for Recommendation](https://mlsanity.com/paper/2005.09347/) (2020)
- [Global Context Enhanced Graph Neural Networks for Session-based Recommendation](https://mlsanity.com/paper/2106.05081/) (2021)
- [KuaiRand: An Unbiased Sequential Recommendation Dataset with Randomly Exposed Videos](https://mlsanity.com/paper/2208.08696/) (2022)
- [HLLM: Enhancing Sequential Recommendations via Hierarchical Large Language Models for Item and User Modeling](https://mlsanity.com/paper/2409.12740/) (2024)
- [Dynamic Graph Neural Networks for Sequential Recommendation](https://mlsanity.com/paper/2104.07368/) (2021)
- [MTGR: Industrial-Scale Generative Recommendation Framework in Meituan](https://mlsanity.com/paper/2505.18654/) (2025)
- [Multi-Modal Self-Supervised Learning for Recommendation](https://mlsanity.com/paper/2302.10632/) (2023)
- [Personalized Transfer of User Preferences for Cross-domain Recommendation](https://mlsanity.com/paper/2110.11154/) (2021)
- [DGRec: Graph Neural Network for Recommendation with Diversified Embedding Generation](https://mlsanity.com/paper/2211.10486/) (2022)

## Abstract (arXiv)

User interests on content platforms are inherently diverse, manifesting through complex behavioral patterns across heterogeneous scenarios such as search, feed browsing, and content discovery. Traditional recommendation systems typically prioritize business metric optimization within isolated specific scenarios, neglecting cross-scenario behavioral signals and struggling to integrate advanced techniques like LLMs at billion-scale deployments, which finally limits their ability to capture holistic user interests across platform touchpoints. We propose RED-Rec, an LLM-enhanced hierarchical Recommender Engine for Diversified scenarios, tailored for industry-level content recommendation systems. RED-Rec unifies user interest representations across multiple behavioral contexts by aggregating and synthesizing actions from varied scenarios, resulting in comprehensive item and user modeling. At its core, a two-tower LLM-powered framework enables nuanced, multifaceted representations with deployment efficiency, and a scenario-aware dense mixing and querying policy effectively fuses diverse behavioral signals to capture cross-scenario user intent patterns and express fine-grained, context-specific intents during serving. We validate RED-Rec through online A/B testing on hundreds of millions of users in RedNote through online A/B testing, showing substantial performance gains in both content recommendation and advertisement targeting tasks. We further introduce a million-scale sequential recommendation dataset, RED-MMU, for comprehensive offline training and evaluation. Our work advances unified user modeling, unlocking deeper personalization and fostering more meaningful user engagement in large-scale UGC platforms.