# Causal Inspired Multi Modal Recommendation

arXiv: https://arxiv.org/abs/2510.12325 · HTML: https://mlsanity.com/paper/2510.12325/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Builds on 10 of its 19 references that are in the map.
- First posted on arXiv 14 Oct 2025.

## Builds on (most cited first, 10 of 10)

- [A Comprehensive Survey on Graph Neural Networks](https://mlsanity.com/paper/1901.00596/) (2019)
- [LightGCN: Simplifying and Powering Graph Convolution Network for Recommendation](https://mlsanity.com/paper/2002.02126/) (2020)
- [VBPR: Visual Bayesian Personalized Ranking from Implicit Feedback](https://mlsanity.com/paper/1510.01784/) (2015)
- [Mining Latent Structures for Multimedia Recommendation](https://mlsanity.com/paper/2104.09036/) (2021)
- [GRCN: Graph-Refined Convolutional Network for Multimedia Recommendation with Implicit Feedback](https://mlsanity.com/paper/2111.02036/) (2021)
- [Bootstrap Latent Representations for Multi-modal Recommendation](https://mlsanity.com/paper/2207.05969/) (2022)
- [A Tale of Two Graphs: Freezing and Denoising Graph Structures for Multimodal Recommendation](https://mlsanity.com/paper/2211.06924/) (2022)
- [DiffMM: Multi-Modal Diffusion Model for Recommendation](https://mlsanity.com/paper/2406.11781/) (2024)
- [MENTOR: Multi-level Self-supervised Learning for Multimodal Recommendation](https://mlsanity.com/paper/2402.19407/) (2024)
- [Improving Multi-modal Recommender Systems by Denoising and Aligning Multi-modal Content and User Feedback](https://mlsanity.com/paper/2406.12501/) (2024)

## Abstract (arXiv)

Multimodal recommender systems enhance personalized recommendations in e-commerce and online advertising by integrating visual, textual, and user-item interaction data. However, existing methods often overlook two critical biases: (i) modal confounding, where latent factors (e.g., brand style or product category) simultaneously drive multiple modalities and influence user preference, leading to spurious feature-preference associations; (ii) interaction bias, where genuine user preferences are mixed with noise from exposure effects and accidental clicks. To address these challenges, we propose a Causal-inspired multimodal Recommendation framework. Specifically, we introduce a dual-channel cross-modal diffusion module to identify hidden modal confounders, utilize back-door adjustment with hierarchical matching and vector-quantized codebooks to block confounding paths, and apply front-door adjustment combined with causal topology reconstruction to build a deconfounded causal subgraph. Extensive experiments on three real-world e-commerce datasets demonstrate that our method significantly outperforms state-of-the-art baselines while maintaining strong interpretability.