# Vision Language Models Map Logos to Text via Semantic Entanglement in the Visual Projector

arXiv: https://arxiv.org/abs/2510.12287 · HTML: https://mlsanity.com/paper/2510.12287/

## Key facts

- Cited by 1 papers in the map (data through 14 Oct 2026).
- Placed in Hallucination detection and mitigation, one of 17 directions in LLM reasoning.
- Builds on 8 of its 10 references that are in the map.
- First posted on arXiv 14 Oct 2025.

## Placed in

- LLM reasoning / [Hallucination detection and mitigation](https://mlsanity.com/lr/hallucination-detection-and-mitigation/)
- Multimodal LLMs / vision-language models / [Hallucination mitigation in LVLMs](https://mlsanity.com/mllm/hallucination-mitigation-in-lvlms/)

## Builds on (most cited first, 8 of 8)

- [Visual Instruction Tuning](https://mlsanity.com/paper/2304.08485/) (2023)
- [BLIP-2: Bootstrapping Language-Image Pre-training with Frozen Image Encoders and Large Language Models](https://mlsanity.com/paper/2301.12597/) (2023)
- [Flamingo: a Visual Language Model for Few-Shot Learning](https://mlsanity.com/paper/2204.14198/) (2022)
- [Qwen-VL: A Versatile Vision-Language Model for Understanding, Localization, Text Reading, and Beyond](https://mlsanity.com/paper/2308.12966/) (2023)
- [Survey of Hallucination in Natural Language Generation](https://mlsanity.com/paper/2202.03629/) (2022)
- [Evaluating Object Hallucination in Large Vision-Language Models](https://mlsanity.com/paper/2305.10355/) (2023)
- [Object Hallucination in Image Captioning](https://mlsanity.com/paper/1809.02156/) (2018)
- [LogoDet-3K: A Large-Scale Image Dataset for Logo Detection](https://mlsanity.com/paper/2008.05359/) (2020)

## Built on by (most cited first, 1 of 1)

- [SAVeS: Steering Safety Judgments in Vision-Language Models via Semantic Cues](https://mlsanity.com/paper/2603.19092/) (2026)

## Abstract (arXiv)

Vision Language Models (VLMs) have achieved impressive progress in multimodal reasoning; yet, they remain vulnerable to hallucinations, where outputs are not grounded in visual evidence. In this paper, we investigate a previously overlooked setting: logo hallucination, where models generate brand names or textual content despite logos containing no visible words. Using curated splits of pure symbols, hybrids, and text-bearing logos, as well as the challenging Hard-60 subset, we systematically measure hallucination across leading VLMs. We further probe robustness through nine structured perturbations and show that hallucinations persist even under strong distortions, with occlusion exposing the sharpest weaknesses. Embedding-level analysis with open-weight LLaVA demonstrates that hallucination is tied to a small subset of projector dimensions, and targeted ablation substantially reduces errors while preserving OCR accuracy. Together, these findings reveal that VLMs often rely on symbolic priors rather than genuine glyph perception, particularly for iconic circular logos, and that projector subspaces play a decisive role in this failure mode. Our work contributes both a novel diagnostic lens and actionable mitigation insights, highlighting projector disentanglement and OCR-guided decoding as promising directions for building more trustworthy multimodal systems.