# OptAgent: Optimizing Query Rewriting for E-commerce via Multi-Agent Simulation

arXiv: https://arxiv.org/abs/2510.03771 · HTML: https://mlsanity.com/paper/2510.03771/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Placed in Social simulation and multi-agent debate, one of 16 directions in LLM agents and tool use.
- Builds on 56 of its 70 references that are in the map.
- First posted on arXiv 4 Oct 2025.

## Placed in

- LLM agents and tool use / [Social simulation and multi-agent debate](https://mlsanity.com/agents/social-simulation-and-multi-agent-debate/)

## Builds on (most cited first, 30 of 56)

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- [Symbolic Discovery of Optimization Algorithms](https://mlsanity.com/paper/2302.06675/) (2023)
- [MLLM-as-a-Judge: Assessing Multimodal LLM-as-a-Judge with Vision-Language Benchmark](https://mlsanity.com/paper/2402.04788/) (2024)
- [JudgeLM: Fine-tuned Large Language Models are Scalable Judges](https://mlsanity.com/paper/2310.17631/) (2023)
- [Humans or LLMs as the Judge? A Study on Judgement Biases](https://mlsanity.com/paper/2402.10669/) (2024)
- [All That's 'Human' Is Not Gold: Evaluating Human Evaluation of Generated Text](https://mlsanity.com/paper/2107.00061/) (2021)
- [A Survey on Test-Time Scaling in Large Language Models: What, How, Where, and How Well?](https://mlsanity.com/paper/2503.24235/) (2025)
- [The Effect of Sampling Temperature on Problem Solving in Large Language Models](https://mlsanity.com/paper/2402.05201/) (2024)
- [Generative Judge for Evaluating Alignment](https://mlsanity.com/paper/2310.05470/) (2023)
- [Rethinking the Bounds of LLM Reasoning: Are Multi-Agent Discussions the Key?](https://mlsanity.com/paper/2402.18272/) (2024)
- [Is Your LLM Secretly a World Model of the Internet? Model-Based Planning for Web Agents](https://mlsanity.com/paper/2411.06559/) (2024)
- [FinCon: A Synthesized LLM Multi-Agent System with Conceptual Verbal Reinforcement for Enhanced Financial Decision Making](https://mlsanity.com/paper/2407.06567/) (2024)
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- [Outcome-based Exploration for LLM Reasoning](https://mlsanity.com/paper/2509.06941/) (2025)
- [Jointly Reinforcing Diversity and Quality in Language Model Generations](https://mlsanity.com/paper/2509.02534/) (2025)

## Abstract (arXiv)

Deploying capable and user-aligned LLM-based systems necessitates reliable evaluation. While LLMs excel in verifiable tasks like coding and mathematics, where gold-standard solutions are available, adoption remains challenging for subjective tasks that lack a single correct answer. E-commerce Query Rewriting (QR) is one such problem where determining whether a rewritten query properly captures the user intent is extremely difficult to figure out algorithmically. In this work, we introduce OptAgent, a novel framework that combines multi-agent simulations with genetic algorithms to verify and optimize queries for QR. Instead of relying on a static reward model or a single LLM judge, our approach uses multiple LLM-based agents, each acting as a simulated shopping customer, as a dynamic reward signal. The average of these agent-derived scores serves as an effective fitness function for an evolutionary algorithm that iteratively refines the user's initial query. We evaluate OptAgent on a dataset of 1000 real-world e-commerce queries in five different categories, and we observe an average improvement of 21.98% over the original user query and 3.36% over a Best-of-N LLM rewriting baseline.