# Cross-Modal Content Optimization for Steering Web Agent Preferences

arXiv: https://arxiv.org/abs/2510.03612 · HTML: https://mlsanity.com/paper/2510.03612/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Placed in MLLM jailbreaks and adversarial robustness, one of 16 directions in Multimodal LLMs / vision-language models.
- Builds on 21 of its 28 references that are in the map.
- First posted on arXiv 4 Oct 2025.

## Placed in

- Multimodal LLMs / vision-language models / [MLLM jailbreaks and adversarial robustness](https://mlsanity.com/mllm/mllm-jailbreaks-and-adversarial-robustness/)
- LLM agents and tool use / [Agent threats, guardrails and governance](https://mlsanity.com/agents/agent-threats-guardrails-and-governance/)
- LLM alignment / RLHF / preference optimisation / [Diffusion and multimodal model alignment](https://mlsanity.com/alignment/diffusion-and-multimodal-model-alignment/)

## Builds on (most cited first, 21 of 21)

- [Learning Transferable Visual Models From Natural Language Supervision](https://mlsanity.com/paper/2103.00020/) (2021)
- [Microsoft COCO: Common Objects in Context](https://mlsanity.com/paper/1405.0312/) (2014)
- [Towards Deep Learning Models Resistant to Adversarial Attacks](https://mlsanity.com/paper/1706.06083/) (2017)
- [Qwen2.5-VL Technical Report](https://mlsanity.com/paper/2502.13923/) (2025)
- [GPT-4o System Card](https://mlsanity.com/paper/2410.21276/) (2024)
- [OmniParser for Pure Vision Based GUI Agent](https://mlsanity.com/paper/2408.00203/) (2024)
- [Gender bias and stereotypes in Large Language Models](https://mlsanity.com/paper/2308.14921/) (2023)
- [Poisoning Retrieval Corpora by Injecting Adversarial Passages](https://mlsanity.com/paper/2310.19156/) (2023)
- [Prompt Injection Attack to Tool Selection in LLM Agents](https://mlsanity.com/paper/2504.19793/) (2025)
- [Personalizing Reinforcement Learning from Human Feedback with Variational Preference Learning](https://mlsanity.com/paper/2408.10075/) (2024)
- [EIA: Environmental Injection Attack on Generalist Web Agents for Privacy Leakage](https://mlsanity.com/paper/2409.11295/) (2024)
- [Memory Injection Attacks on LLM Agents via Query-Only Interaction](https://mlsanity.com/paper/2503.03704/) (2025)
- [Dissecting Adversarial Robustness of Multimodal LM Agents](https://mlsanity.com/paper/2406.12814/) (2024)
- [Attacking Vision-Language Computer Agents via Pop-ups](https://mlsanity.com/paper/2411.02391/) (2024)
- [BadAgent: Inserting and Activating Backdoor Attacks in LLM Agents](https://mlsanity.com/paper/2406.03007/) (2024)
- [Instructed to Bias: Instruction-Tuned Language Models Exhibit Emergent Cognitive Bias](https://mlsanity.com/paper/2308.00225/) (2023)
- [Adversarial Search Engine Optimization for Large Language Models](https://mlsanity.com/paper/2406.18382/) (2024)
- [MPMA: Preference Manipulation Attack Against Model Context Protocol](https://mlsanity.com/paper/2505.11154/) (2025)
- [Investigating Implicit Bias in Large Language Models: A Large-Scale Study of Over 50 LLMs](https://mlsanity.com/paper/2410.12864/) (2024)
- [X-Transfer Attacks: Towards Super Transferable Adversarial Attacks on CLIP](https://mlsanity.com/paper/2505.05528/) (2025)
- [MIP against Agent: Malicious Image Patches Hijacking Multimodal OS Agents](https://mlsanity.com/paper/2503.10809/) (2025)

## Abstract (arXiv)

Vision-language model (VLM)-based web agents increasingly power high-stakes selection tasks like content recommendation or product ranking by combining multimodal perception with preference reasoning. Recent studies reveal that these agents are vulnerable against attackers who can bias selection outcomes through preference manipulations using adversarial pop-ups, image perturbations, or content tweaks. Existing work, however, either assumes strong white-box access, with limited single-modal perturbations, or uses impractical settings. In this paper, we demonstrate, for the first time, that joint exploitation of visual and textual channels yields significantly more powerful preference manipulations under realistic attacker capabilities. We introduce Cross-Modal Preference Steering (CPS) that jointly optimizes imperceptible modifications to an item's visual and natural language descriptions, exploiting CLIP-transferable image perturbations and RLHF-induced linguistic biases to steer agent decisions. In contrast to prior studies that assume gradient access, or control over webpages, or agent memory, we adopt a realistic black-box threat setup: a non-privileged adversary can edit only their own listing's images and textual metadata, with no insight into the agent's model internals. We evaluate CPS on agents powered by state-of-the-art proprietary and open source VLMs including GPT-4.1, Qwen-2.5VL and Pixtral-Large on both movie selection and e-commerce tasks. Our results show that CPS is significantly more effective than leading baseline methods. For instance, our results show that CPS consistently outperforms baselines across all models while maintaining 70% lower detection rates, demonstrating both effectiveness and stealth. These findings highlight an urgent need for robust defenses as agentic systems play an increasingly consequential role in society.