# Eyes-on-Me: Scalable RAG Poisoning through Transferable Attention-Steering Attractors

arXiv: https://arxiv.org/abs/2510.00586 · HTML: https://mlsanity.com/paper/2510.00586/

## Key facts

- Cited by 1 papers in the map (data through 14 Oct 2026).
- Placed in Privacy and security of RAG, one of 15 directions in Retrieval-augmented generation.
- Builds on 36 of its 59 references that are in the map.
- First posted on arXiv 1 Oct 2025.

## Placed in

- Retrieval-augmented generation / [Privacy and security of RAG](https://mlsanity.com/rag/privacy-and-security-of-rag/)
- LLM safety and security / [Membership inference attacks](https://mlsanity.com/safety/membership-inference-attacks/)

## Builds on (most cited first, 30 of 36)

- [Retrieval-Augmented Generation for Knowledge-Intensive NLP Tasks](https://mlsanity.com/paper/2005.11401/) (2020)
- [Universal and Transferable Adversarial Attacks on Aligned Language Models](https://mlsanity.com/paper/2307.15043/) (2023)
- [TriviaQA: A Large Scale Distantly Supervised Challenge Dataset for Reading Comprehension](https://mlsanity.com/paper/1705.03551/) (2017)
- [MS MARCO: A Human Generated MAchine Reading COmprehension Dataset](https://mlsanity.com/paper/1611.09268/) (2016)
- [Qwen3 Embedding: Advancing Text Embedding and Reranking Through Foundation Models](https://mlsanity.com/paper/2506.05176/) (2025)
- [Unsupervised Dense Information Retrieval with Contrastive Learning](https://mlsanity.com/paper/2112.09118/) (2021)
- [What Does BERT Look At? An Analysis of BERT's Attention](https://mlsanity.com/paper/1906.04341/) (2019)
- [In-context Learning and Induction Heads](https://mlsanity.com/paper/2209.11895/) (2022)
- [Analyzing Multi-Head Self-Attention: Specialized Heads Do the Heavy Lifting, the Rest Can Be Pruned](https://mlsanity.com/paper/1905.09418/) (2019)
- [AutoDAN: Generating Stealthy Jailbreak Prompts on Aligned Large Language Models](https://mlsanity.com/paper/2310.04451/) (2023)
- [Baseline Defenses for Adversarial Attacks Against Aligned Language Models](https://mlsanity.com/paper/2309.00614/) (2023)
- ["Do Anything Now": Characterizing and Evaluating In-The-Wild Jailbreak Prompts on Large Language Models](https://mlsanity.com/paper/2308.03825/) (2023)
- [Detecting Language Model Attacks with Perplexity](https://mlsanity.com/paper/2308.14132/) (2023)
- [AgentPoison: Red-teaming LLM Agents via Poisoning Memory or Knowledge Bases](https://mlsanity.com/paper/2407.12784/) (2024)
- [PoisonedRAG: Knowledge Corruption Attacks to Retrieval-Augmented Generation of Large Language Models](https://mlsanity.com/paper/2402.07867/) (2024)
- [LLM Self Defense: By Self Examination, LLMs Know They Are Being Tricked](https://mlsanity.com/paper/2308.07308/) (2023)
- [AutoDAN-Turbo: A Lifelong Agent for Strategy Self-Exploration to Jailbreak LLMs](https://mlsanity.com/paper/2410.05295/) (2024)
- [AmpleGCG: Learning a Universal and Transferable Generative Model of Adversarial Suffixes for Jailbreaking Both Open and Closed LLMs](https://mlsanity.com/paper/2404.07921/) (2024)
- [Poisoning Retrieval Corpora by Injecting Adversarial Passages](https://mlsanity.com/paper/2310.19156/) (2023)
- [Attention Tracker: Detecting Prompt Injection Attacks in LLMs](https://mlsanity.com/paper/2411.00348/) (2024)
- [Tell Your Model Where to Attend: Post-hoc Attention Steering for LLMs](https://mlsanity.com/paper/2311.02262/) (2023)
- [TrojanRAG: Retrieval-Augmented Generation Can Be Backdoor Driver in Large Language Models](https://mlsanity.com/paper/2405.13401/) (2024)
- [JailGuard: A Universal Detection Framework for LLM Prompt-based Attacks](https://mlsanity.com/paper/2312.10766/) (2023)
- [Practical Poisoning Attacks against Retrieval-Augmented Generation](https://mlsanity.com/paper/2504.03957/) (2025)
- [AttnGCG: Enhancing Jailbreaking Attacks on LLMs with Attention Manipulation](https://mlsanity.com/paper/2410.09040/) (2024)
- [HijackRAG: Hijacking Attacks against Retrieval-Augmented Large Language Models](https://mlsanity.com/paper/2410.22832/) (2024)
- [Faster-GCG: Efficient Discrete Optimization Jailbreak Attacks against Aligned Large Language Models](https://mlsanity.com/paper/2410.15362/) (2024)
- [RL-JACK: Reinforcement Learning-powered Black-box Jailbreaking Attack against LLMs](https://mlsanity.com/paper/2406.08725/) (2024)
- [Shaping the Safety Boundaries: Understanding and Defending Against Jailbreaks in Large Language Models](https://mlsanity.com/paper/2412.17034/) (2024)
- [Spotlight Your Instructions: Instruction-following with Dynamic Attention Steering](https://mlsanity.com/paper/2505.12025/) (2025)

## Built on by (most cited first, 1 of 1)

- [SilentRetrieval: Hijacking Retrieval-Augmented Generation via Semantically-Preserving Adversarial Data Poisoning](https://mlsanity.com/paper/2605.28074/) (2026)

## Abstract (arXiv)

Existing data poisoning attacks on retrieval-augmented generation (RAG) systems scale poorly because they require costly optimization of poisoned documents for each target phrase. We introduce Eyes-on-Me, a modular attack that decomposes an adversarial document into reusable **Attention Attractors** and **Focus Regions**. Attractors are optimized to direct attention to the Focus Region. Attackers can then insert semantic baits for the retriever or malicious instructions for the generator, adapting to new targets at near zero cost. This is achieved by steering a small subset of attention heads that we empirically identify as strongly correlated with attack success. Across 18 end-to-end RAG settings (3 datasets × 2 retrievers × 3 generators), Eyes-on-Me raises average attack success rates from 21.9 to 57.8 (+35.9 points, 2.6× over prior work). A single optimized attractor transfers to unseen black box retrievers and generators without retraining. Our findings establish a scalable paradigm for RAG data poisoning and show that modular, reusable components pose a practical threat to modern AI systems. They also contribute to interpretability research by revealing a strong link between attention concentration and model outputs.