# Guidance Watermarking for Diffusion Models

arXiv: https://arxiv.org/abs/2509.22126 · HTML: https://mlsanity.com/paper/2509.22126/

## Key facts

- Cited by 5 papers in the map (data through 14 Oct 2026).
- Placed in Robustness, privacy and adversarial aspects, one of 14 directions in Diffusion models.
- Builds on 31 of its 47 references that are in the map.
- First posted on arXiv 26 Sep 2025.

## Placed in

- Diffusion models / [Robustness, privacy and adversarial aspects](https://mlsanity.com/diffusion/robustness-privacy-and-adversarial-aspects/)
- LLM safety and security / [Watermarking generated content and models](https://mlsanity.com/safety/watermarking-generated-content-and-models/)

## Builds on (most cited first, 30 of 31)

- [Denoising Diffusion Probabilistic Models](https://mlsanity.com/paper/2006.11239/) (2020)
- [High-Resolution Image Synthesis with Latent Diffusion Models](https://mlsanity.com/paper/2112.10752/) (2021)
- [Microsoft COCO: Common Objects in Context](https://mlsanity.com/paper/1405.0312/) (2014)
- [The Unreasonable Effectiveness of Deep Features as a Perceptual Metric](https://mlsanity.com/paper/1801.03924/) (2018)
- [Denoising Diffusion Implicit Models](https://mlsanity.com/paper/2010.02502/) (2020)
- [Diffusion Models Beat GANs on Image Synthesis](https://mlsanity.com/paper/2105.05233/) (2021)
- [Hierarchical Text-Conditional Image Generation with CLIP Latents](https://mlsanity.com/paper/2204.06125/) (2022)
- [Adding Conditional Control to Text-to-Image Diffusion Models](https://mlsanity.com/paper/2302.05543/) (2023)
- [Improved Denoising Diffusion Probabilistic Models](https://mlsanity.com/paper/2102.09672/) (2021)
- [FlashAttention-2: Faster Attention with Better Parallelism and Work Partitioning](https://mlsanity.com/paper/2307.08691/) (2023)
- [CLIPScore: A Reference-free Evaluation Metric for Image Captioning](https://mlsanity.com/paper/2104.08718/) (2021)
- [DPM-Solver: A Fast ODE Solver for Diffusion Probabilistic Model Sampling in Around 10 Steps](https://mlsanity.com/paper/2206.00927/) (2022)
- [Gradient Surgery for Multi-Task Learning](https://mlsanity.com/paper/2001.06782/) (2020)
- [A Watermark for Large Language Models](https://mlsanity.com/paper/2301.10226/) (2023)
- [Diffusion Models for Adversarial Purification](https://mlsanity.com/paper/2205.07460/) (2022)
- [Conflict-Averse Gradient Descent for Multi-task Learning](https://mlsanity.com/paper/2110.14048/) (2021)
- [HiDDeN: Hiding Data With Deep Networks](https://mlsanity.com/paper/1807.09937/) (2018)
- [The Stable Signature: Rooting Watermarks in Latent Diffusion Models](https://mlsanity.com/paper/2303.15435/) (2023)
- [On the detection of synthetic images generated by diffusion models](https://mlsanity.com/paper/2211.00680/) (2022)
- [Gaussian Shading: Provable Performance-Lossless Image Watermarking for Diffusion Models](https://mlsanity.com/paper/2404.04956/) (2024)
- [Adversarial Watermarking Transformer: Towards Tracing Text Provenance with Data Hiding](https://mlsanity.com/paper/2009.03015/) (2020)
- [Watermarking Images in Self-Supervised Latent Spaces](https://mlsanity.com/paper/2112.09581/) (2021)
- [Diffusion Models for Counterfactual Explanations](https://mlsanity.com/paper/2203.15636/) (2022)
- [Proactive Detection of Voice Cloning with Localized Watermarking](https://mlsanity.com/paper/2401.17264/) (2024)
- [TrustMark: Universal Watermarking for Arbitrary Resolution Images](https://mlsanity.com/paper/2311.18297/) (2023)
- [Video Seal: Open and Efficient Video Watermarking](https://mlsanity.com/paper/2412.09492/) (2024)
- [ROBIN: Robust and Invisible Watermarks for Diffusion Models with Adversarial Optimization](https://mlsanity.com/paper/2411.03862/) (2024)
- [Nepotistically Trained Generative-AI Models Collapse](https://mlsanity.com/paper/2311.12202/) (2023)
- [InvisMark: Invisible and Robust Watermarking for AI-generated Image Provenance](https://mlsanity.com/paper/2411.07795/) (2024)
- [FABRIC: Personalizing Diffusion Models with Iterative Feedback](https://mlsanity.com/paper/2307.10159/) (2023)

## Built on by (most cited first, 5 of 5)

- [SLICE: Semantic Latent Injection via Compartmentalized Embedding for Image Watermarking](https://mlsanity.com/paper/2603.12749/) (2026)
- [Secure Seed-Based Multi-bit Watermarking for Diffusion Models from First Principles](https://mlsanity.com/paper/2605.06153/) (2026)
- [Luminark: Training-free, Probabilistically-Certified Watermarking for General Vision Generative Models](https://mlsanity.com/paper/2601.01085/) (2026)
- [UniMark: Unified Adaptive Multi-bit Watermarking for Autoregressive Image Generators](https://mlsanity.com/paper/2604.11843/) (2026)
- [Optimizing and Securing the Modern Watermarking Channel for Images](https://mlsanity.com/paper/2609.34744/) (2026)

## Abstract (arXiv)

This paper introduces a novel watermarking method for diffusion models. It is based on guiding the diffusion process using the gradient computed from any off-the-shelf watermark decoder. The gradient computation encompasses different image augmentations, increasing robustness to attacks against which the decoder was not originally robust, without retraining or fine-tuning. Our method effectively convert any textitpost-hoc watermarking scheme into an in-generation embedding along the diffusion process. We show that this approach is complementary to watermarking techniques modifying the variational autoencoder at the end of the diffusion process. We validate the methods on different diffusion models and detectors. The watermarking guidance does not significantly alter the generated image for a given seed and prompt, preserving both the diversity and quality of generation.
