# Bridging Computational Social Science and Deep Learning: Cultural Dissemination-Inspired Graph Neural Networks

arXiv: https://arxiv.org/abs/2509.19084 · HTML: https://mlsanity.com/paper/2509.19084/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Builds on 41 of its 70 references that are in the map.
- First posted on arXiv 23 Sep 2025.

## Builds on (most cited first, 30 of 41)

- [Adam: A Method for Stochastic Optimization](https://mlsanity.com/paper/1412.6980/) (2014)
- [PyTorch: An Imperative Style, High-Performance Deep Learning Library](https://mlsanity.com/paper/1912.01703/) (2019)
- [Semi-Supervised Classification with Graph Convolutional Networks](https://mlsanity.com/paper/1609.02907/) (2016)
- [Graph Attention Networks](https://mlsanity.com/paper/1710.10903/) (2017)
- [Inductive Representation Learning on Large Graphs](https://mlsanity.com/paper/1706.02216/) (2017)
- [Neural Message Passing for Quantum Chemistry](https://mlsanity.com/paper/1704.01212/) (2017)
- [A Comprehensive Survey on Graph Neural Networks](https://mlsanity.com/paper/1901.00596/) (2019)
- [Open Graph Benchmark: Datasets for Machine Learning on Graphs](https://mlsanity.com/paper/2005.00687/) (2020)
- [Revisiting Semi-Supervised Learning with Graph Embeddings](https://mlsanity.com/paper/1603.08861/) (2016)
- [Simple and Deep Graph Convolutional Networks](https://mlsanity.com/paper/2007.02133/) (2020)
- [Link Prediction Based on Graph Neural Networks](https://mlsanity.com/paper/1802.09691/) (2018)
- [Geom-GCN: Geometric Graph Convolutional Networks](https://mlsanity.com/paper/2002.05287/) (2020)
- [Adaptive Universal Generalized PageRank Graph Neural Network](https://mlsanity.com/paper/2006.07988/) (2020)
- [MixHop: Higher-Order Graph Convolutional Architectures via Sparsified Neighborhood Mixing](https://mlsanity.com/paper/1905.00067/) (2019)
- [Beyond Low-frequency Information in Graph Convolutional Networks](https://mlsanity.com/paper/2101.00797/) (2021)
- [Deep Gaussian Embedding of Graphs: Unsupervised Inductive Learning via Ranking](https://mlsanity.com/paper/1707.03815/) (2017)
- [Large Scale Learning on Non-Homophilous Graphs: New Benchmarks and Strong Simple Methods](https://mlsanity.com/paper/2110.14446/) (2021)
- [PairNorm: Tackling Oversmoothing in GNNs](https://mlsanity.com/paper/1909.12223/) (2019)
- [A Survey on Oversmoothing in Graph Neural Networks](https://mlsanity.com/paper/2303.10993/) (2023)
- [Two Sides of the Same Coin: Heterophily and Oversmoothing in Graph Convolutional Neural Networks](https://mlsanity.com/paper/2102.06462/) (2021)
- [Finding Global Homophily in Graph Neural Networks When Meeting Heterophily](https://mlsanity.com/paper/2205.07308/) (2022)
- [Revisiting Heterophily For Graph Neural Networks](https://mlsanity.com/paper/2210.07606/) (2022)
- [Learning to Drop: Robust Graph Neural Network via Topological Denoising](https://mlsanity.com/paper/2011.07057/) (2020)
- [Towards Deeper Graph Neural Networks with Differentiable Group Normalization](https://mlsanity.com/paper/2006.06972/) (2020)
- [Revisiting Over-smoothing and Over-squashing Using Ollivier-Ricci Curvature](https://mlsanity.com/paper/2211.15779/) (2022)
- [Breaking the Limit of Graph Neural Networks by Improving the Assortativity of Graphs with Local Mixing Patterns](https://mlsanity.com/paper/2106.06586/) (2021)
- [Edge Directionality Improves Learning on Heterophilic Graphs](https://mlsanity.com/paper/2305.10498/) (2023)
- [Grid Search, Random Search, Genetic Algorithm: A Big Comparison for NAS](https://mlsanity.com/paper/1912.06059/) (2019)
- [Ordered GNN: Ordering Message Passing to Deal with Heterophily and Over-smoothing](https://mlsanity.com/paper/2302.01524/) (2023)
- [A Comprehensive Survey on Community Detection with Deep Learning](https://mlsanity.com/paper/2105.12584/) (2021)

## Abstract (arXiv)

Graph Neural Networks (GNNs) have become vital in applications like document classification in citation networks, epidemic forecasting, viral marketing, user recommendation in social networks, and network monitoring. However, their deployment faces three key challenges: feature oversmoothing in deep architectures, poor handling of heterogeneous relationships, and monolithic feature aggregation. To address these, we introduce AxelGNN, a novel architecture based on Axelrod's cultural dissemination model that incorporates three key innovations: (1) similarity-gated interactions that adaptively promote convergence or divergence based on feature similarity, (2) segment-wise feature copying that enables fine-grained aggregation of semantic feature groups rather than monolithic vectors, and (3) global polarization that maintains multiple distinct representation clusters to prevent oversmoothing. This model demonstrates empirically the capability to handle both homophilic and heterophilic graphs within a single architecture, without requiring specialized model selection based on graph characteristics. Our experiments demonstrate that AxelGNN achieves competitive or superior performance compared to existing methods in node classification and influence estimation while maintaining computational efficiency.
