# AI Answer Engine Citation Behavior An Empirical Analysis of the GEO16 Framework

arXiv: https://arxiv.org/abs/2509.10762 · HTML: https://mlsanity.com/paper/2509.10762/

## Key facts

- Cited by 1 papers in the map (data through 14 Oct 2026).
- Builds on 6 of its 8 references that are in the map.
- First posted on arXiv 13 Sep 2025.

## Builds on (most cited first, 6 of 6)

- [Retrieval-Augmented Generation for Knowledge-Intensive NLP Tasks](https://mlsanity.com/paper/2005.11401/) (2020)
- [Dense Passage Retrieval for Open-Domain Question Answering](https://mlsanity.com/paper/2004.04906/) (2020)
- [Self-RAG: Learning to Retrieve, Generate, and Critique through Self-Reflection](https://mlsanity.com/paper/2310.11511/) (2023)
- [ColBERT: Efficient and Effective Passage Search via Contextualized Late Interaction over BERT](https://mlsanity.com/paper/2004.12832/) (2020)
- [GEO: Generative Engine Optimization](https://mlsanity.com/paper/2311.09735/) (2023)
- [Generative Engine Optimization: How to Dominate AI Search](https://mlsanity.com/paper/2509.08919/) (2025)

## Built on by (most cited first, 1 of 1)

- [SAGEO Arena: A Realistic Environment for Evaluating Search-Augmented Generative Engine Optimization](https://mlsanity.com/paper/2602.12187/) (2026)

## Abstract (arXiv)

AI answer engines increasingly mediate access to domain knowledge by generating responses and citing web sources. We introduce GEO-16, a 16 pillar auditing framework that converts on page quality signals into banded pillar scores and a normalized GEO score G that ranges from 0 to 1. Using 70 product intent prompts, we collected 1,702 citations across three engines (Brave Summary, Google AI Overviews, and Perplexity) and audited 1,100 unique URLs. In our corpus, the engines differed in the GEO quality of the pages they cited, and pillars related to Metadata and Freshness, Semantic HTML, and Structured Data showed the strongest associations with citation. Logistic models with domain clustered standard errors indicate that overall page quality is a strong predictor of citation, and simple operating points (for example, G at least 0.70 combined with at least 12 pillar hits) align with substantially higher citation rates in our data. We report per engine contrasts, vertical effects, threshold analysis, and diagnostics, then translate findings into a practical playbook for publishers. The study is observational and focuses on English language B2B SaaS pages; we discuss limitations, threats to validity, and reproducibility considerations.