# Culture is Everywhere: A Call for Intentionally Cultural Evaluation

arXiv: https://arxiv.org/abs/2509.01301 · HTML: https://mlsanity.com/paper/2509.01301/

## Key facts

- Cited by 10 papers in the map (data through 14 Oct 2026).
- Placed in Human values and AI feedback alignment, one of 10 directions in LLM alignment / RLHF / preference optimisation.
- Builds on 40 of its 74 references that are in the map.
- First posted on arXiv 1 Sep 2025.

## Placed in

- LLM alignment / RLHF / preference optimisation / [Human values and AI feedback alignment](https://mlsanity.com/alignment/human-values-and-ai-feedback-alignment/)

## Builds on (most cited first, 30 of 40)

- [Measuring Massive Multitask Language Understanding](https://mlsanity.com/paper/2009.03300/) (2020)
- [BERTScore: Evaluating Text Generation with BERT](https://mlsanity.com/paper/1904.09675/) (2019)
- [GLUE: A Multi-Task Benchmark and Analysis Platform for Natural Language Understanding](https://mlsanity.com/paper/1804.07461/) (2018)
- [Chatbot Arena: An Open Platform for Evaluating LLMs by Human Preference](https://mlsanity.com/paper/2403.04132/) (2024)
- [Beyond Accuracy: Behavioral Testing of NLP models with CheckList](https://mlsanity.com/paper/2005.04118/) (2020)
- [Language (Technology) is Power: A Critical Survey of "Bias" in NLP](https://mlsanity.com/paper/2005.14050/) (2020)
- [WildChat: 1M ChatGPT Interaction Logs in the Wild](https://mlsanity.com/paper/2405.01470/) (2024)
- [PromptRobust: Towards Evaluating the Robustness of Large Language Models on Adversarial Prompts](https://mlsanity.com/paper/2306.04528/) (2023)
- [BLEnD: A Benchmark for LLMs on Everyday Knowledge in Diverse Cultures and Languages](https://mlsanity.com/paper/2406.09948/) (2024)
- [Towards Measuring and Modeling "Culture" in LLMs: A Survey](https://mlsanity.com/paper/2403.15412/) (2024)
- [ProSA: Assessing and Understanding the Prompt Sensitivity of LLMs](https://mlsanity.com/paper/2410.12405/) (2024)
- [The Ghost in the Machine has an American accent: value conflict in GPT-3](https://mlsanity.com/paper/2203.07785/) (2022)
- [Survey of Cultural Awareness in Language Models: Text and Beyond](https://mlsanity.com/paper/2411.00860/) (2024)
- [The Butterfly Effect of Altering Prompts: How Small Changes and Jailbreaks Affect Large Language Model Performance](https://mlsanity.com/paper/2401.03729/) (2024)
- [Better to Ask in English: Cross-Lingual Evaluation of Large Language Models for Healthcare Queries](https://mlsanity.com/paper/2310.13132/) (2023)
- [Understanding and Mitigating Language Confusion in LLMs](https://mlsanity.com/paper/2406.20052/) (2024)
- [Clio: Privacy-Preserving Insights into Real-World AI Use](https://mlsanity.com/paper/2412.13678/) (2024)
- [KoBBQ: Korean Bias Benchmark for Question Answering](https://mlsanity.com/paper/2307.16778/) (2023)
- [How should my chatbot interact? A survey on human-chatbot interaction design](https://mlsanity.com/paper/1904.02743/) (2019)
- [Re-contextualizing Fairness in NLP: The Case of India](https://mlsanity.com/paper/2209.12226/) (2022)
- [Randomness, Not Representation: The Unreliability of Evaluating Cultural Alignment in LLMs](https://mlsanity.com/paper/2503.08688/) (2025)
- [Exploring Cross-Cultural Differences in English Hate Speech Annotations: From Dataset Construction to Analysis](https://mlsanity.com/paper/2308.16705/) (2023)
- [Bias in Language Models: Beyond Trick Tests and Toward RUTEd Evaluation](https://mlsanity.com/paper/2402.12649/) (2024)
- [Culture is Not Trivia: Sociocultural Theory for Cultural NLP](https://mlsanity.com/paper/2502.12057/) (2025)
- [Benchmarks as Microscopes: A Call for Model Metrology](https://mlsanity.com/paper/2407.16711/) (2024)
- [CaLMQA: Exploring culturally specific long-form question answering across 23 languages](https://mlsanity.com/paper/2406.17761/) (2024)
- [X-Eval: Generalizable Multi-aspect Text Evaluation via Augmented Instruction Tuning with Auxiliary Evaluation Aspects](https://mlsanity.com/paper/2311.08788/) (2023)
- ["They are uncultured": Unveiling Covert Harms and Social Threats in LLM Generated Conversations](https://mlsanity.com/paper/2405.05378/) (2024)
- [Extrinsic Evaluation of Cultural Competence in Large Language Models](https://mlsanity.com/paper/2406.11565/) (2024)
- [How Culture Shapes What People Want From AI](https://mlsanity.com/paper/2403.05104/) (2024)

## Built on by (most cited first, 10 of 10)

- [Tiny Aya: Bridging Scale and Multilingual Depth](https://mlsanity.com/paper/2603.11510/) (2026)
- [A Unified Framework to Quantify Cultural Intelligence of AI](https://mlsanity.com/paper/2603.01211/) (2026)
- [Lessons Without Borders? Evaluating Cultural Alignment of LLMs Using Multilingual Story Moral Generation](https://mlsanity.com/paper/2604.08797/) (2026)
- [The Culture Funnel: You Can't Align What isn't in the Data](https://mlsanity.com/paper/2606.13808/) (2026)
- [Benchmarking Frontier LLMs on Arabic Cultural and Sociolinguistic Knowledge: A Cross-Evaluation Framework with Human SME Ground Truth](https://mlsanity.com/paper/2607.00139/) (2026)
- [CuMA: Aligning LLMs with Sparse Cultural Values via Demographic-Aware Mixture of Adapters](https://mlsanity.com/paper/2601.04885/) (2026)
- [Toward Culturally Grounded Natural Language Processing](https://mlsanity.com/paper/2603.26013/) (2026)
- [JuICE: A Benchmark for Evaluating LLM-Judge in Identifying Cultural Errors](https://mlsanity.com/paper/2605.26955/) (2026)
- [Occupational Prompting Reveals Cultural Bias in Large Language Models](https://mlsanity.com/paper/2606.12443/) (2026)
- [When Trivia Is Not Trivial: Everyday Knowledge Failures in Multilingual LLMs](https://mlsanity.com/paper/2607.21445/) (2026)

## Abstract (arXiv)

The prevailing ``trivia-centered paradigm'' for evaluating the cultural alignment of large language models (LLMs) is increasingly inadequate as these models become more advanced and widely deployed. Existing approaches typically reduce culture to static facts or values, testing models via multiple-choice or short-answer questions that treat culture as isolated trivia. Such methods neglect the pluralistic and interactive realities of culture, and overlook how cultural assumptions permeate even ostensibly ``neutral'' evaluation settings. In this position paper, we argue for intentionally cultural evaluation: an approach that systematically examines the cultural assumptions embedded in all aspects of evaluation, not just in explicitly cultural tasks. We systematically characterize the what, how, and circumstances by which culturally contingent considerations arise in evaluation, and emphasize the importance of researcher positionality for fostering inclusive, culturally aligned NLP research. Finally, we discuss implications and future directions for moving beyond current benchmarking practices, discovering important applications that we don't know exist, and involving communities in evaluation design through HCI-inspired participatory methodologies.