# DMGIN: How Multimodal LLMs Enhance Large Recommendation Models for Lifelong User Post-click Behaviors

arXiv: https://arxiv.org/abs/2508.21801 · HTML: https://mlsanity.com/paper/2508.21801/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Placed in Document understanding and multimodal RAG, one of 16 directions in Multimodal LLMs / vision-language models.
- Builds on 15 of its 17 references that are in the map.
- First posted on arXiv 29 Aug 2025.

## Placed in

- Multimodal LLMs / vision-language models / [Document understanding and multimodal RAG](https://mlsanity.com/mllm/document-understanding-and-multimodal-rag/)

## Builds on (most cited first, 15 of 15)

- [Attention Is All You Need](https://mlsanity.com/paper/1706.03762/) (2017)
- [Adam: A Method for Stochastic Optimization](https://mlsanity.com/paper/1412.6980/) (2014)
- [Image-based Recommendations on Styles and Substitutes](https://mlsanity.com/paper/1506.04757/) (2015)
- [DeepFM: A Factorization-Machine based Neural Network for CTR Prediction](https://mlsanity.com/paper/1703.04247/) (2017)
- [Deep Interest Network for Click-Through Rate Prediction](https://mlsanity.com/paper/1706.06978/) (2017)
- [Deep Interest Evolution Network for Click-Through Rate Prediction](https://mlsanity.com/paper/1809.03672/) (2018)
- [Actions Speak Louder than Words: Trillion-Parameter Sequential Transducers for Generative Recommendations](https://mlsanity.com/paper/2402.17152/) (2024)
- [Search-based User Interest Modeling with Lifelong Sequential Behavior Data for Click-Through Rate Prediction](https://mlsanity.com/paper/2006.05639/) (2020)
- [Learnable Item Tokenization for Generative Recommendation](https://mlsanity.com/paper/2405.07314/) (2024)
- [Deep Session Interest Network for Click-Through Rate Prediction](https://mlsanity.com/paper/1905.06482/) (2019)
- [TWIN: TWo-stage Interest Network for Lifelong User Behavior Modeling in CTR Prediction at Kuaishou](https://mlsanity.com/paper/2302.02352/) (2023)
- [TWIN V2: Scaling Ultra-Long User Behavior Sequence Modeling for Enhanced CTR Prediction at Kuaishou](https://mlsanity.com/paper/2407.16357/) (2024)
- [QARM: Quantitative Alignment Multi-Modal Recommendation at Kuaishou](https://mlsanity.com/paper/2411.11739/) (2024)
- [Enhancing Embedding Representation Stability in Recommendation Systems with Semantic ID](https://mlsanity.com/paper/2504.02137/) (2025)
- [BBQRec: Behavior-Bind Quantization for Multi-Modal Sequential Recommendation](https://mlsanity.com/paper/2504.06636/) (2025)

## Abstract (arXiv)

Modeling user interest based on lifelong user behavior sequences is crucial for enhancing Click-Through Rate (CTR) prediction. However, long post-click behavior sequences themselves pose severe performance issues: the sheer volume of data leads to high computational costs and inefficiencies in model training and inference. Traditional methods address this by introducing two-stage approaches, but this compromises model effectiveness due to incomplete utilization of the full sequence context. More importantly, integrating multimodal embeddings into existing large recommendation models (LRM) presents significant challenges: These embeddings often exacerbate computational burdens and mismatch with LRM architectures. To address these issues and enhance the model's efficiency and accuracy, we introduce Deep Multimodal Group Interest Network (DMGIN). Given the observation that user post-click behavior sequences contain a large number of repeated items with varying behaviors and timestamps, DMGIN employs Multimodal LLMs(MLLM) for grouping to reorganize complete lifelong post-click behavior sequences more effectively, with almost no additional computational overhead, as opposed to directly introducing multimodal embeddings. To mitigate the potential information loss from grouping, we have implemented two key strategies. First, we analyze behaviors within each group using both interest statistics and intra-group transformers to capture group traits. Second, apply inter-group transformers to temporally ordered groups to capture the evolution of user group interests. Our extensive experiments on both industrial and public datasets confirm the effectiveness and efficiency of DMGIN. The A/B test in our LBS advertising system shows that DMGIN improves CTR by 4.7% and Revenue per Mile by 2.3%.