# Toward Socially Aware Vision-Language Models: Evaluating Cultural Competence Through Multimodal Story Generation

arXiv: https://arxiv.org/abs/2508.16762 · HTML: https://mlsanity.com/paper/2508.16762/

## Key facts

- Cited by 1 papers in the map (data through 14 Oct 2026).
- Placed in VLM benchmarks and visual reasoning, one of 16 directions in Multimodal LLMs / vision-language models.
- Builds on 22 of its 30 references that are in the map.
- First posted on arXiv 22 Aug 2025.

## Placed in

- Multimodal LLMs / vision-language models / [VLM benchmarks and visual reasoning](https://mlsanity.com/mllm/vlm-benchmarks-and-visual-reasoning/)

## Builds on (most cited first, 22 of 22)

- [CLIPScore: A Reference-free Evaluation Metric for Image Captioning](https://mlsanity.com/paper/2104.08718/) (2021)
- [InternVL3: Exploring Advanced Training and Test-Time Recipes for Open-Source Multimodal Models](https://mlsanity.com/paper/2504.10479/) (2025)
- [Language (Technology) is Power: A Critical Survey of "Bias" in NLP](https://mlsanity.com/paper/2005.14050/) (2020)
- [Towards Measuring the Representation of Subjective Global Opinions in Language Models](https://mlsanity.com/paper/2306.16388/) (2023)
- [Challenges and Strategies in Cross-Cultural NLP](https://mlsanity.com/paper/2203.10020/) (2022)
- [Assessing Cross-Cultural Alignment between ChatGPT and Human Societies: An Empirical Study](https://mlsanity.com/paper/2303.17466/) (2023)
- [Visually Grounded Reasoning across Languages and Cultures](https://mlsanity.com/paper/2109.13238/) (2021)
- [Towards Measuring and Modeling "Culture" in LLMs: A Survey](https://mlsanity.com/paper/2403.15412/) (2024)
- [Probing Pre-Trained Language Models for Cross-Cultural Differences in Values](https://mlsanity.com/paper/2203.13722/) (2022)
- [Cultural Bias and Cultural Alignment of Large Language Models](https://mlsanity.com/paper/2311.14096/) (2023)
- [Investigating Cultural Alignment of Large Language Models](https://mlsanity.com/paper/2402.13231/) (2024)
- [CVQA: Culturally-diverse Multilingual Visual Question Answering Benchmark](https://mlsanity.com/paper/2406.05967/) (2024)
- [Cultural Alignment in Large Language Models: An Explanatory Analysis Based on Hofstede's Cultural Dimensions](https://mlsanity.com/paper/2309.12342/) (2023)
- [Benchmarking Vision Language Models for Cultural Understanding](https://mlsanity.com/paper/2407.10920/) (2024)
- [Broaden the Vision: Geo-Diverse Visual Commonsense Reasoning](https://mlsanity.com/paper/2109.06860/) (2021)
- [Knowledge of cultural moral norms in large language models](https://mlsanity.com/paper/2306.01857/) (2023)
- [Inspecting the Geographical Representativeness of Images from Text-to-Image Models](https://mlsanity.com/paper/2305.11080/) (2023)
- [CultureVLM: Characterizing and Improving Cultural Understanding of Vision-Language Models for over 100 Countries](https://mlsanity.com/paper/2501.01282/) (2025)
- [Extrinsic Evaluation of Cultural Competence in Large Language Models](https://mlsanity.com/paper/2406.11565/) (2024)
- [Assessing Demographic Bias in Named Entity Recognition](https://mlsanity.com/paper/2008.03415/) (2020)
- [Geographical Erasure in Language Generation](https://mlsanity.com/paper/2310.14777/) (2023)
- [From Local Concepts to Universals: Evaluating the Multicultural Understanding of Vision-Language Models](https://mlsanity.com/paper/2407.00263/) (2024)

## Built on by (most cited first, 1 of 1)

- [Enhancing Lightweight Vision Language Models through Group Competitive Learning for Socially Compliant Navigation](https://mlsanity.com/paper/2603.11447/) (2026)

## Abstract (arXiv)

As Vision-Language Models (VLMs) achieve widespread deployment across diverse cultural contexts, ensuring their cultural competence becomes critical for responsible AI systems. While prior work has evaluated cultural awareness in text-only models and VLM object recognition tasks, no research has systematically assessed how VLMs adapt outputs when cultural identity cues are embedded in both textual prompts and visual inputs during generative tasks. We present the first comprehensive evaluation of VLM cultural competence through multimodal story generation, developing a novel multimodal framework that perturbs cultural identity and evaluates 5 contemporary VLMs on a downstream task: story generation. Our analysis reveals significant cultural adaptation capabilities, with rich culturally-specific vocabulary spanning names, familial terms, and geographic markers. However, we uncover concerning limitations: cultural competence varies dramatically across architectures, some models exhibit inverse cultural alignment, and automated metrics show architectural bias contradicting human assessments. Cross-modal evaluation shows that culturally distinct outputs are indeed detectable through visual-semantic similarity (28.7% within-nationality vs. 0.2% cross-nationality recall), yet visual-cultural understanding remains limited. In essence, we establish the promise and challenges of cultural competence in multimodal AI. We publicly release our codebase and data: https://github.com/ArkaMukherjee0/mmCultural