# Closing the Performance Gap in Generative Recommenders with Collaborative Tokenization and Efficient Modeling

arXiv: https://arxiv.org/abs/2508.14910 · HTML: https://mlsanity.com/paper/2508.14910/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Builds on 39 of its 52 references that are in the map.
- First posted on arXiv 12 Aug 2025.

## Builds on (most cited first, 30 of 39)

- [Attention Is All You Need](https://mlsanity.com/paper/1706.03762/) (2017)
- [Representation Learning with Contrastive Predictive Coding](https://mlsanity.com/paper/1807.03748/) (2018)
- [Scaling Laws for Neural Language Models](https://mlsanity.com/paper/2001.08361/) (2020)
- [Neural Discrete Representation Learning](https://mlsanity.com/paper/1711.00937/) (2017)
- [Sigmoid Loss for Language Image Pre-Training](https://mlsanity.com/paper/2303.15343/) (2023)
- [Billion-scale similarity search with GPUs](https://mlsanity.com/paper/1702.08734/) (2017)
- [Sinkhorn Distances: Lightspeed Computation of Optimal Transportation Distances](https://mlsanity.com/paper/1306.0895/) (2013)
- [Self-Attentive Sequential Recommendation](https://mlsanity.com/paper/1808.09781/) (2018)
- [BERT4Rec: Sequential Recommendation with Bidirectional Encoder Representations from Transformer](https://mlsanity.com/paper/1904.06690/) (2019)
- [SoundStream: An End-to-End Neural Audio Codec](https://mlsanity.com/paper/2107.03312/) (2021)
- [Autoregressive Image Generation using Residual Quantization](https://mlsanity.com/paper/2203.01941/) (2022)
- [Image-based Recommendations on Styles and Substitutes](https://mlsanity.com/paper/1506.04757/) (2015)
- [Session-based Recommendations with Recurrent Neural Networks](https://mlsanity.com/paper/1511.06939/) (2015)
- [Moshi: a speech-text foundation model for real-time dialogue](https://mlsanity.com/paper/2410.00037/) (2024)
- [Sentence-T5: Scalable Sentence Encoders from Pre-trained Text-to-Text Models](https://mlsanity.com/paper/2108.08877/) (2021)
- [Recommendation as Language Processing (RLP): A Unified Pretrain, Personalized Prompt & Predict Paradigm (P5)](https://mlsanity.com/paper/2203.13366/) (2022)
- [A Survey on Large Language Models for Recommendation](https://mlsanity.com/paper/2305.19860/) (2023)
- [Session-based Recommendation with Graph Neural Networks](https://mlsanity.com/paper/1811.00855/) (2018)
- [S^3-Rec: Self-Supervised Learning for Sequential Recommendation with Mutual Information Maximization](https://mlsanity.com/paper/2008.07873/) (2020)
- [Bridging Language and Items for Retrieval and Recommendation: Benchmarking LLMs as Semantic Encoders](https://mlsanity.com/paper/2403.03952/) (2024)
- [Recommender Systems with Generative Retrieval](https://mlsanity.com/paper/2305.05065/) (2023)
- [Recommender Systems in the Era of Large Language Models (LLMs)](https://mlsanity.com/paper/2307.02046/) (2023)
- [Actions Speak Louder than Words: Trillion-Parameter Sequential Transducers for Generative Recommendations](https://mlsanity.com/paper/2402.17152/) (2024)
- [Adapting Large Language Models by Integrating Collaborative Semantics for Recommendation](https://mlsanity.com/paper/2311.09049/) (2023)
- [Text Is All You Need: Learning Language Representations for Sequential Recommendation](https://mlsanity.com/paper/2305.13731/) (2023)
- [UniAudio: An Audio Foundation Model Toward Universal Audio Generation](https://mlsanity.com/paper/2310.00704/) (2023)
- [Learning Vector-Quantized Item Representation for Transferable Sequential Recommenders](https://mlsanity.com/paper/2210.12316/) (2022)
- [Learnable Item Tokenization for Generative Recommendation](https://mlsanity.com/paper/2405.07314/) (2024)
- [Hierarchical Gating Networks for Sequential Recommendation](https://mlsanity.com/paper/1906.09217/) (2019)
- [Learning Tree-based Deep Model for Recommender Systems](https://mlsanity.com/paper/1801.02294/) (2018)

## Abstract (arXiv)

Recent work has explored generative recommender systems as an alternative to traditional ID-based models, reframing item recommendation as a sequence generation task over discrete item tokens. While promising, such methods often underperform in practice compared to well-tuned ID-based baselines like SASRec. In this paper, we identify two key limitations holding back generative approaches: the lack of collaborative signal in item tokenization, and inefficiencies in the commonly used encoder-decoder architecture. To address these issues, we introduce COSETTE, a contrastive tokenization method that integrates collaborative information directly into the learned item representations, jointly optimizing for both content reconstruction and recommendation relevance. Additionally, we propose MARIUS, a lightweight, audio-inspired generative model that decouples timeline modeling from item decoding. MARIUS reduces inference cost while improving recommendation accuracy. Experiments on standard sequential recommendation benchmarks show that our approach narrows, or even eliminates, the performance gap between generative and modern ID-based models, while retaining the benefits of the generative paradigm.