# RefAdGen: High-Fidelity Advertising Image Generation

arXiv: https://arxiv.org/abs/2508.11695 · HTML: https://mlsanity.com/paper/2508.11695/

## Key facts

- Cited by 1 papers in the map (data through 14 Oct 2026).
- Builds on 14 of its 25 references that are in the map.
- First posted on arXiv 12 Aug 2025.

## Builds on (most cited first, 14 of 14)

- [Denoising Diffusion Probabilistic Models](https://mlsanity.com/paper/2006.11239/) (2020)
- [The Unreasonable Effectiveness of Deep Features as a Perceptual Metric](https://mlsanity.com/paper/1801.03924/) (2018)
- [3D Gaussian Splatting for Real-Time Radiance Field Rendering](https://mlsanity.com/paper/2308.04079/) (2023)
- [Grounding DINO: Marrying DINO with Grounded Pre-Training for Open-Set Object Detection](https://mlsanity.com/paper/2303.05499/) (2023)
- [DreamBooth: Fine Tuning Text-to-Image Diffusion Models for Subject-Driven Generation](https://mlsanity.com/paper/2208.12242/) (2022)
- [CLIPScore: A Reference-free Evaluation Metric for Image Captioning](https://mlsanity.com/paper/2104.08718/) (2021)
- [Multi-Concept Customization of Text-to-Image Diffusion](https://mlsanity.com/paper/2212.04488/) (2022)
- [PhotoMaker: Customizing Realistic Human Photos via Stacked ID Embedding](https://mlsanity.com/paper/2312.04461/) (2023)
- [Key-Locked Rank One Editing for Text-to-Image Personalization](https://mlsanity.com/paper/2305.01644/) (2023)
- [Subject-Diffusion:Open Domain Personalized Text-to-Image Generation without Test-time Fine-tuning](https://mlsanity.com/paper/2307.11410/) (2023)
- [Long-Term TalkingFace Generation via Motion-Prior Conditional Diffusion Model](https://mlsanity.com/paper/2502.09533/) (2025)
- [IMAGGarment: Fine-Grained Garment Generation for Controllable Fashion Design](https://mlsanity.com/paper/2504.13176/) (2025)
- [IMAGHarmony: Controllable Image Editing with Consistent Object Quantity and Layout](https://mlsanity.com/paper/2506.01949/) (2025)
- [Magic Clothing: Controllable Garment-Driven Image Synthesis](https://mlsanity.com/paper/2404.09512/) (2024)

## Built on by (most cited first, 1 of 1)

- [CommerceVibe: Learning to Design E-Commerce Creatives as Executable Visual Code via Dual-Feedback Reinforcement Learning](https://mlsanity.com/paper/2608.27893/) (2026)

## Abstract (arXiv)

The rapid advancement of Artificial Intelligence Generated Content (AIGC) techniques has unlocked opportunities in generating diverse and compelling advertising images based on referenced product images and textual scene descriptions. This capability substantially reduces human labor and production costs in traditional marketing workflows. However, existing AIGC techniques either demand extensive fine-tuning for each referenced image to achieve high fidelity, or they struggle to maintain fidelity across diverse products, making them impractical for e-commerce and marketing industries. To tackle this limitation, we first construct AdProd-100K, a large-scale advertising image generation dataset. A key innovation in its construction is our dual data augmentation strategy, which fosters robust, 3D-aware representations crucial for realistic and high-fidelity image synthesis. Leveraging this dataset, we propose RefAdGen, a generation framework that achieves high fidelity through a decoupled design. The framework enforces precise spatial control by injecting a product mask at the U-Net input, and employs an efficient Attention Fusion Module (AFM) to integrate product features. This design effectively resolves the fidelity-efficiency dilemma present in existing methods. Extensive experiments demonstrate that RefAdGen achieves state-of-the-art performance, showcasing robust generalization by maintaining high fidelity and remarkable visual results for both unseen products and challenging real-world, in-the-wild images. This offers a scalable and cost-effective alternative to traditional workflows. Code and datasets are publicly available at https://github.com/Anonymous-Name-139/RefAdgen.