# On Negative-aware Preference Optimization for Recommendation

arXiv: https://arxiv.org/abs/2508.09653 · HTML: https://mlsanity.com/paper/2508.09653/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Placed in Preference alignment for recommenders and RAG, one of 10 directions in LLM alignment / RLHF / preference optimisation.
- Builds on 44 of its 57 references that are in the map.
- First posted on arXiv 13 Aug 2025.

## Placed in

- LLM alignment / RLHF / preference optimisation / [Preference alignment for recommenders and RAG](https://mlsanity.com/alignment/preference-alignment-for-recommenders-and-rag/)

## Builds on (most cited first, 30 of 44)

- [Attention Is All You Need](https://mlsanity.com/paper/1706.03762/) (2017)
- [GPT-4 Technical Report](https://mlsanity.com/paper/2303.08774/) (2023)
- [Training language models to follow instructions with human feedback](https://mlsanity.com/paper/2203.02155/) (2022)
- [LoRA: Low-Rank Adaptation of Large Language Models](https://mlsanity.com/paper/2106.09685/) (2021)
- [Llama 2: Open Foundation and Fine-Tuned Chat Models](https://mlsanity.com/paper/2307.09288/) (2023)
- [Direct Preference Optimization: Your Language Model is Secretly a Reward Model](https://mlsanity.com/paper/2305.18290/) (2023)
- [Improved Baselines with Visual Instruction Tuning](https://mlsanity.com/paper/2310.03744/) (2023)
- [Deep reinforcement learning from human preferences](https://mlsanity.com/paper/1706.03741/) (2017)
- [Finetuned Language Models Are Zero-Shot Learners](https://mlsanity.com/paper/2109.01652/) (2021)
- [Multitask Prompted Training Enables Zero-Shot Task Generalization](https://mlsanity.com/paper/2110.08207/) (2021)
- [Self-Attentive Sequential Recommendation](https://mlsanity.com/paper/1808.09781/) (2018)
- [SimPO: Simple Preference Optimization with a Reference-Free Reward](https://mlsanity.com/paper/2405.14734/) (2024)
- [A General Theoretical Paradigm to Understand Learning from Human Preferences](https://mlsanity.com/paper/2310.12036/) (2023)
- [Session-based Recommendations with Recurrent Neural Networks](https://mlsanity.com/paper/1511.06939/) (2015)
- [Personalized Top-N Sequential Recommendation via Convolutional Sequence Embedding](https://mlsanity.com/paper/1809.07426/) (2018)
- [Recommendation as Language Processing (RLP): A Unified Pretrain, Personalized Prompt & Predict Paradigm (P5)](https://mlsanity.com/paper/2203.13366/) (2022)
- [Contrastive Preference Optimization: Pushing the Boundaries of LLM Performance in Machine Translation](https://mlsanity.com/paper/2401.08417/) (2024)
- [TALLRec: An Effective and Efficient Tuning Framework to Align Large Language Model with Recommendation](https://mlsanity.com/paper/2305.00447/) (2023)
- [Statistical Rejection Sampling Improves Preference Optimization](https://mlsanity.com/paper/2309.06657/) (2023)
- [Large Language Models are Zero-Shot Rankers for Recommender Systems](https://mlsanity.com/paper/2305.08845/) (2023)
- [Self-supervised Graph Learning for Recommendation](https://mlsanity.com/paper/2010.10783/) (2020)
- [Iterative Reasoning Preference Optimization](https://mlsanity.com/paper/2404.19733/) (2024)
- [Chat-REC: Towards Interactive and Explainable LLMs-Augmented Recommender System](https://mlsanity.com/paper/2303.14524/) (2023)
- [Is ChatGPT a Good Recommender? A Preliminary Study](https://mlsanity.com/paper/2304.10149/) (2023)
- [Uncovering ChatGPT's Capabilities in Recommender Systems](https://mlsanity.com/paper/2305.02182/) (2023)
- [M6-Rec: Generative Pretrained Language Models are Open-Ended Recommender Systems](https://mlsanity.com/paper/2205.08084/) (2022)
- [Provably Robust DPO: Aligning Language Models with Noisy Feedback](https://mlsanity.com/paper/2403.00409/) (2024)
- [Where to Go Next for Recommender Systems? ID- vs. Modality-based Recommender Models Revisited](https://mlsanity.com/paper/2303.13835/) (2023)
- [AgentCF: Collaborative Learning with Autonomous Language Agents for Recommender Systems](https://mlsanity.com/paper/2310.09233/) (2023)
- [Learning Vector-Quantized Item Representation for Transferable Sequential Recommenders](https://mlsanity.com/paper/2210.12316/) (2022)

## Abstract (arXiv)

Recommendation systems leverage user interaction data to suggest relevant items while filtering out irrelevant (negative) ones. The rise of large language models (LLMs) has garnered increasing attention for their potential in recommendation tasks. However, existing methods for optimizing LLM-based recommenders face challenges in effectively utilizing negative samples. Simply integrating large numbers of negative samples can improve ranking accuracy and mitigate popularity bias but often leads to increased computational overhead and memory costs. Additionally, current approaches fail to account for the varying informativeness of negative samples, leading to suboptimal optimization performance. To address these issues, we propose NAPO (Negative-Aware Preference Optimization), an enhanced framework for preference optimization in LLM-based recommendation. NAPO introduces two key innovations: (1) in-batch negative sharing, which expands the pool of negative samples without additional memory overhead, and (2) dynamic reward margin adjustment, which adapts model updates based on the confidence of negative samples. Extensive experiments on three public datasets demonstrate that NAPO outperforms existing methods in both recommendation accuracy and popularity bias reduction.