# Can large language models assist choice modelling? Insights into prompting strategies and current models' capabilities

arXiv: https://arxiv.org/abs/2507.21790 · HTML: https://mlsanity.com/paper/2507.21790/

## Key facts

- Cited by 1 papers in the map (data through 14 Oct 2026).
- Builds on 35 of its 70 references that are in the map.
- First posted on arXiv 29 Jul 2025.

## Builds on (most cited first, 30 of 35)

- [Attention Is All You Need](https://mlsanity.com/paper/1706.03762/) (2017)
- [BERT: Pre-training of Deep Bidirectional Transformers for Language Understanding](https://mlsanity.com/paper/1810.04805/) (2018)
- [Language Models are Few-Shot Learners](https://mlsanity.com/paper/2005.14165/) (2020)
- [The Llama 3 Herd of Models](https://mlsanity.com/paper/2407.21783/) (2024)
- [Chain-of-Thought Prompting Elicits Reasoning in Large Language Models](https://mlsanity.com/paper/2201.11903/) (2022)
- [ReAct: Synergizing Reasoning and Acting in Language Models](https://mlsanity.com/paper/2210.03629/) (2022)
- [Evaluating Large Language Models Trained on Code](https://mlsanity.com/paper/2107.03374/) (2021)
- [GPT-4o System Card](https://mlsanity.com/paper/2410.21276/) (2024)
- [Neural Machine Translation by Jointly Learning to Align and Translate](https://mlsanity.com/paper/1409.0473/) (2014)
- [Large Language Models are Zero-Shot Reasoners](https://mlsanity.com/paper/2205.11916/) (2022)
- [Toolformer: Language Models Can Teach Themselves to Use Tools](https://mlsanity.com/paper/2302.04761/) (2023)
- [On the Opportunities and Risks of Foundation Models](https://mlsanity.com/paper/2108.07258/) (2021)
- [Distributed Representations of Words and Phrases and their Compositionality](https://mlsanity.com/paper/1310.4546/) (2013)
- [Gemini 1.5: Unlocking multimodal understanding across millions of tokens of context](https://mlsanity.com/paper/2403.05530/) (2024)
- [GPQA: A Graduate-Level Google-Proof Q&A Benchmark](https://mlsanity.com/paper/2311.12022/) (2023)
- [Empirical Evaluation of Gated Recurrent Neural Networks on Sequence Modeling](https://mlsanity.com/paper/1412.3555/) (2014)
- [MMLU-Pro: A More Robust and Challenging Multi-Task Language Understanding Benchmark](https://mlsanity.com/paper/2406.01574/) (2024)
- [Rethinking the Role of Demonstrations: What Makes In-Context Learning Work?](https://mlsanity.com/paper/2202.12837/) (2022)
- [Least-to-Most Prompting Enables Complex Reasoning in Large Language Models](https://mlsanity.com/paper/2205.10625/) (2022)
- [RealToxicityPrompts: Evaluating Neural Toxic Degeneration in Language Models](https://mlsanity.com/paper/2009.11462/) (2020)
- [DeepSeek-V2: A Strong, Economical, and Efficient Mixture-of-Experts Language Model](https://mlsanity.com/paper/2405.04434/) (2024)
- [Is BERT Really Robust? A Strong Baseline for Natural Language Attack on Text Classification and Entailment](https://mlsanity.com/paper/1907.11932/) (2019)
- [A Comprehensive Overview of Large Language Models](https://mlsanity.com/paper/2307.06435/) (2023)
- [Instruction Tuning for Large Language Models: A Survey](https://mlsanity.com/paper/2308.10792/) (2023)
- [A Prompt Pattern Catalog to Enhance Prompt Engineering with ChatGPT](https://mlsanity.com/paper/2302.11382/) (2023)
- [Prompt Programming for Large Language Models: Beyond the Few-Shot Paradigm](https://mlsanity.com/paper/2102.07350/) (2021)
- [Neural Text Generation with Unlikelihood Training](https://mlsanity.com/paper/1908.04319/) (2019)
- [Tool Learning with Large Language Models: A Survey](https://mlsanity.com/paper/2405.17935/) (2024)
- [SciCode: A Research Coding Benchmark Curated by Scientists](https://mlsanity.com/paper/2407.13168/) (2024)
- [The Prompt Report: A Systematic Survey of Prompt Engineering Techniques](https://mlsanity.com/paper/2406.06608/) (2024)

## Built on by (most cited first, 1 of 1)

- [Multitask Reinforcement Learning for Assisting Choice Model Specification](https://mlsanity.com/paper/2609.18441/) (2026)

## Abstract (arXiv)

Large Language Models (LLMs) are becoming widely used to support various workflows across different disciplines, yet their potential in discrete choice modelling remains relatively unexplored. This work examines the potential of LLMs as assistive agents in the specification and, where technically feasible, estimation of Multinomial Logit models. We implement a systematic experimental framework involving twelve versions of seven leading LLMs (ChatGPT, Claude, DeepSeek, Gemini, Gemma, Llama, and Mistral) evaluated under five experimental configurations. These configurations vary along three dimensions: (i) modelling goal (suggesting vs. suggesting and estimating MNL models); (ii) prompting strategy (Zero-Shot vs. Chain-of-Thoughts (CoT)); and (iii) information availability (full dataset vs. data dictionary summarising variable names and types). Each specification suggested by the LLMs is implemented, estimated, and evaluated based on goodness-of-fit metrics, behavioural plausibility, and model complexity. Our findings reveal that proprietary LLMs can generate valid and behaviourally sound utility specifications, particularly when guided by structured prompts (CoT). Open-weight models such as Llama and Gemma struggled to produce meaningful specifications. Notably, some LLMs performed better when provided with just data dictionary, suggesting that limiting raw data access may enhance internal reasoning capabilities. Among all LLMs, GPT o3, operating in an agentic setting, was uniquely capable of correctly estimating its own specifications by executing self-generated code. Overall, the results demonstrate both the promise and current limitations of LLMs as assistive agents in discrete choice modelling, not only for model specification but also for supporting modelling decision and estimation, and provide practical guidance for integrating these tools into choice modellers' workflows.