# DiffMark: Diffusion-based Robust Watermark Against Deepfakes

arXiv: https://arxiv.org/abs/2507.01428 · HTML: https://mlsanity.com/paper/2507.01428/

## Key facts

- Cited by 7 papers in the map (data through 14 Oct 2026).
- Placed in Robustness, privacy and adversarial aspects, one of 14 directions in Diffusion models.
- Builds on 26 of its 36 references that are in the map.
- First posted on arXiv 2 Jul 2025.

## Placed in

- Diffusion models / [Robustness, privacy and adversarial aspects](https://mlsanity.com/diffusion/robustness-privacy-and-adversarial-aspects/)
- LLM safety and security / [Watermarking generated content and models](https://mlsanity.com/safety/watermarking-generated-content-and-models/)

## Builds on (most cited first, 26 of 26)

- [Denoising Diffusion Probabilistic Models](https://mlsanity.com/paper/2006.11239/) (2020)
- [PyTorch: An Imperative Style, High-Performance Deep Learning Library](https://mlsanity.com/paper/1912.01703/) (2019)
- [High-Resolution Image Synthesis with Latent Diffusion Models](https://mlsanity.com/paper/2112.10752/) (2021)
- [The Unreasonable Effectiveness of Deep Features as a Perceptual Metric](https://mlsanity.com/paper/1801.03924/) (2018)
- [Denoising Diffusion Implicit Models](https://mlsanity.com/paper/2010.02502/) (2020)
- [Diffusion Models Beat GANs on Image Synthesis](https://mlsanity.com/paper/2105.05233/) (2021)
- [Adding Conditional Control to Text-to-Image Diffusion Models](https://mlsanity.com/paper/2302.05543/) (2023)
- [GLIDE: Towards Photorealistic Image Generation and Editing with Text-Guided Diffusion Models](https://mlsanity.com/paper/2112.10741/) (2021)
- [Taming Transformers for High-Resolution Image Synthesis](https://mlsanity.com/paper/2012.09841/) (2020)
- [Progressive Growing of GANs for Improved Quality, Stability, and Variation](https://mlsanity.com/paper/1710.10196/) (2017)
- [StarGAN: Unified Generative Adversarial Networks for Multi-Domain Image-to-Image Translation](https://mlsanity.com/paper/1711.09020/) (2017)
- [HiDDeN: Hiding Data With Deep Networks](https://mlsanity.com/paper/1807.09937/) (2018)
- [SimSwap: An Efficient Framework For High Fidelity Face Swapping](https://mlsanity.com/paper/2106.06340/) (2021)
- [DeepFakes and Beyond: A Survey of Face Manipulation and Fake Detection](https://mlsanity.com/paper/2001.00179/) (2020)
- [EditGuard: Versatile Image Watermarking for Tamper Localization and Copyright Protection](https://mlsanity.com/paper/2312.08883/) (2023)
- [MBRS : Enhancing Robustness of DNN-based Watermarking by Mini-Batch of Real and Simulated JPEG Compression](https://mlsanity.com/paper/2108.08211/) (2021)
- [Towards Blind Watermarking: Combining Invertible and Non-invertible Mechanisms](https://mlsanity.com/paper/2212.12678/) (2022)
- [RoSteALS: Robust Steganography using Autoencoder Latent Space](https://mlsanity.com/paper/2304.03400/) (2023)
- [FakeTagger: Robust Safeguards against DeepFake Dissemination via Provenance Tracking](https://mlsanity.com/paper/2009.09869/) (2020)
- [SepMark: Deep Separable Watermarking for Unified Source Tracing and Deepfake Detection](https://mlsanity.com/paper/2305.06321/) (2023)
- [LampMark: Proactive Deepfake Detection via Training-Free Landmark Perceptual Watermarks](https://mlsanity.com/paper/2411.17209/) (2024)
- [Latent Watermark: Inject and Detect Watermarks in Latent Diffusion Space](https://mlsanity.com/paper/2404.00230/) (2024)
- [Robust Identity Perceptual Watermark Against Deepfake Face Swapping](https://mlsanity.com/paper/2311.01357/) (2023)
- [FSRT: Facial Scene Representation Transformer for Face Reenactment from Factorized Appearance, Head-pose, and Facial Expression Features](https://mlsanity.com/paper/2404.09736/) (2024)
- [Are Watermarks Bugs for Deepfake Detectors? Rethinking Proactive Forensics](https://mlsanity.com/paper/2404.17867/) (2024)
- [D2Fusion: Dual-domain Fusion with Feature Superposition for Deepfake Detection](https://mlsanity.com/paper/2503.17184/) (2025)

## Built on by (most cited first, 7 of 7)

- [Uncovering and Mitigating Destructive Multi-Embedding Attacks in Deepfake Proactive Forensics](https://mlsanity.com/paper/2508.17247/) (2025)
- [Towards Robust Content Watermarking Against Removal and Forgery Attacks](https://mlsanity.com/paper/2604.06662/) (2026)
- [Boosting Active Defense Persistence: A Two-Stage Defense Framework Combining Interruption and Poisoning Against Deepfake](https://mlsanity.com/paper/2508.07795/) (2025)
- [All in One: Unifying Deepfake Detection, Tampering Localization, and Source Tracing with a Robust Landmark-Identity Watermark](https://mlsanity.com/paper/2602.23523/) (2026)
- [UniMark: Unified Adaptive Multi-bit Watermarking for Autoregressive Image Generators](https://mlsanity.com/paper/2604.11843/) (2026)
- [Whether, Which, and Whose: Solving the Triple Challenge of Deepfake Proactive Forensics in Multi-Face Scenarios](https://mlsanity.com/paper/2604.26342/) (2026)
- [GIFGuard: Proactive Forensics against Deepfakes in Facial GIFs via Spatiotemporal Watermarking](https://mlsanity.com/paper/2604.26519/) (2026)

## Abstract (arXiv)

Deepfakes pose significant security and privacy threats through malicious facial manipulations. While robust watermarking can aid in authenticity verification and source tracking, existing methods often lack the sufficient robustness against Deepfake manipulations. Diffusion models have demonstrated remarkable performance in image generation, enabling the seamless fusion of watermark with image during generation. In this study, we propose a novel robust watermarking framework based on diffusion model, called DiffMark. By modifying the training and sampling scheme, we take the facial image and watermark as conditions to guide the diffusion model to progressively denoise and generate corresponding watermarked image. In the construction of facial condition, we weight the facial image by a timestep-dependent factor that gradually reduces the guidance intensity with the decrease of noise, thus better adapting to the sampling process of diffusion model. To achieve the fusion of watermark condition, we introduce a cross information fusion (CIF) module that leverages a learnable embedding table to adaptively extract watermark features and integrates them with image features via cross-attention. To enhance the robustness of the watermark against Deepfake manipulations, we integrate a frozen autoencoder during training phase to simulate Deepfake manipulations. Additionally, we introduce Deepfake-resistant guidance that employs specific Deepfake model to adversarially guide the diffusion sampling process to generate more robust watermarked images. Experimental results demonstrate the effectiveness of the proposed DiffMark on typical Deepfakes. Our code will be available at https://github.com/vpsg-research/DiffMark.
