# Alleviating User-Sensitive bias with Fair Generative Sequential Recommendation Model

arXiv: https://arxiv.org/abs/2506.19777 · HTML: https://mlsanity.com/paper/2506.19777/

## Key facts

- Cited by 1 papers in the map (data through 14 Oct 2026).
- Builds on 41 of its 52 references that are in the map.
- First posted on arXiv 24 Jun 2025.

## Builds on (most cited first, 30 of 41)

- [Attention Is All You Need](https://mlsanity.com/paper/1706.03762/) (2017)
- [Denoising Diffusion Probabilistic Models](https://mlsanity.com/paper/2006.11239/) (2020)
- [U-Net: Convolutional Networks for Biomedical Image Segmentation](https://mlsanity.com/paper/1505.04597/) (2015)
- [Deep Unsupervised Learning using Nonequilibrium Thermodynamics](https://mlsanity.com/paper/1503.03585/) (2015)
- [Generative Adversarial Networks](https://mlsanity.com/paper/2203.00667/) (2022)
- [Improved Denoising Diffusion Probabilistic Models](https://mlsanity.com/paper/2102.09672/) (2021)
- [Improved Techniques for Training GANs](https://mlsanity.com/paper/1606.03498/) (2016)
- [Empirical Evaluation of Gated Recurrent Neural Networks on Sequence Modeling](https://mlsanity.com/paper/1412.3555/) (2014)
- [Structured Denoising Diffusion Models in Discrete State-Spaces](https://mlsanity.com/paper/2107.03006/) (2021)
- [Self-Attentive Sequential Recommendation](https://mlsanity.com/paper/1808.09781/) (2018)
- [Diffusion-LM Improves Controllable Text Generation](https://mlsanity.com/paper/2205.14217/) (2022)
- [BERT4Rec: Sequential Recommendation with Bidirectional Encoder Representations from Transformer](https://mlsanity.com/paper/1904.06690/) (2019)
- [Dynamic Routing Between Capsules](https://mlsanity.com/paper/1710.09829/) (2017)
- [Improving Variational Inference with Inverse Autoregressive Flow](https://mlsanity.com/paper/1606.04934/) (2016)
- [Personalized Top-N Sequential Recommendation via Convolutional Sequence Embedding](https://mlsanity.com/paper/1809.07426/) (2018)
- [Session-based Recommendation with Graph Neural Networks](https://mlsanity.com/paper/1811.00855/) (2018)
- [Recurrent Neural Networks with Top-k Gains for Session-based Recommendations](https://mlsanity.com/paper/1706.03847/) (2017)
- [A Simple Convolutional Generative Network for Next Item Recommendation](https://mlsanity.com/paper/1808.05163/) (2018)
- [Multi-Interest Network with Dynamic Routing for Recommendation at Tmall](https://mlsanity.com/paper/1904.08030/) (2019)
- [Beyond Parity: Fairness Objectives for Collaborative Filtering](https://mlsanity.com/paper/1705.08804/) (2017)
- [Controllable Multi-Interest Framework for Recommendation](https://mlsanity.com/paper/2005.09347/) (2020)
- [DiffuRec: A Diffusion Model for Sequential Recommendation](https://mlsanity.com/paper/2304.00686/) (2023)
- [Diffusion Recommender Model](https://mlsanity.com/paper/2304.04971/) (2023)
- [Personalizing Session-based Recommendations with Hierarchical Recurrent Neural Networks](https://mlsanity.com/paper/1706.04148/) (2017)
- [User-oriented Fairness in Recommendation](https://mlsanity.com/paper/2104.10671/) (2021)
- [Translation-based Recommendation](https://mlsanity.com/paper/1707.02410/) (2017)
- [Memory Augmented Graph Neural Networks for Sequential Recommendation](https://mlsanity.com/paper/1912.11730/) (2019)
- [FairRec: Fairness-aware News Recommendation with Decomposed Adversarial Learning](https://mlsanity.com/paper/2006.16742/) (2020)
- [Diffusion Augmentation for Sequential Recommendation](https://mlsanity.com/paper/2309.12858/) (2023)
- [Sequential Recommendation via Stochastic Self-Attention](https://mlsanity.com/paper/2201.06035/) (2022)

## Built on by (most cited first, 1 of 1)

- [RecBundle: A Next-Generation Geometric Paradigm for Explainable Recommender Systems](https://mlsanity.com/paper/2603.16088/) (2026)

## Abstract (arXiv)

Recommendation fairness has recently attracted much attention. In the real world, recommendation systems are driven by user behavior, and since users with the same sensitive feature (e.g., gender and age) tend to have the same patterns, recommendation models can easily capture the strong correlation preference of sensitive features and thus cause recommendation unfairness. Diffusion model (DM) as a new generative model paradigm has achieved great success in recommendation systems. DM's ability to model uncertainty and represent diversity, and its modeling mechanism has a high degree of adaptability with the real-world recommendation process with bias. Therefore, we use DM to effectively model the fairness of recommendation and enhance the diversity. This paper proposes a FairGENerative sequential Recommendation model based on DM, FairGENRec. In the training phase, we inject random noise into the original distribution under the guidance of the sensitive feature recognition model, and a sequential denoise model is designed for the reverse reconstruction of items. Simultaneously, recommendation fairness modeling is completed by injecting multi-interests representational information that eliminates the bias of sensitive user features into the generated results. In the inference phase, the model obtains the noise in the form of noise addition by using the history interactions which is followed by reverse iteration to reconstruct the target item representation. Finally, our extensive experiments on three datasets demonstrate the dual enhancement effect of FairGENRec on accuracy and fairness, while the statistical analysis of the cases visualizes the degree of improvement on the fairness of the recommendation.