# Generative Representational Learning of Foundation Models for Recommendation

arXiv: https://arxiv.org/abs/2506.11999 · HTML: https://mlsanity.com/paper/2506.11999/

## Key facts

- Cited by 2 papers in the map (data through 14 Oct 2026).
- Builds on 40 of its 63 references that are in the map.
- First posted on arXiv 13 Jun 2025.

## Builds on (most cited first, 30 of 40)

- [BERT: Pre-training of Deep Bidirectional Transformers for Language Understanding](https://mlsanity.com/paper/1810.04805/) (2018)
- [Language Models are Few-Shot Learners](https://mlsanity.com/paper/2005.14165/) (2020)
- [The Llama 3 Herd of Models](https://mlsanity.com/paper/2407.21783/) (2024)
- [LoRA: Low-Rank Adaptation of Large Language Models](https://mlsanity.com/paper/2106.09685/) (2021)
- [RoBERTa: A Robustly Optimized BERT Pretraining Approach](https://mlsanity.com/paper/1907.11692/) (2019)
- [Sentence-BERT: Sentence Embeddings using Siamese BERT-Networks](https://mlsanity.com/paper/1908.10084/) (2019)
- [Qwen2.5 Technical Report](https://mlsanity.com/paper/2412.15115/) (2024)
- [Efficient Estimation of Word Representations in Vector Space](https://mlsanity.com/paper/1301.3781/) (2013)
- [On the Opportunities and Risks of Foundation Models](https://mlsanity.com/paper/2108.07258/) (2021)
- [Deep contextualized word representations](https://mlsanity.com/paper/1802.05365/) (2018)
- [TIES-Merging: Resolving Interference When Merging Models](https://mlsanity.com/paper/2306.01708/) (2023)
- [Towards General Text Embeddings with Multi-stage Contrastive Learning](https://mlsanity.com/paper/2308.03281/) (2023)
- [Image-based Recommendations on Styles and Substitutes](https://mlsanity.com/paper/1506.04757/) (2015)
- [Session-based Recommendations with Recurrent Neural Networks](https://mlsanity.com/paper/1511.06939/) (2015)
- [Ups and Downs: Modeling the Visual Evolution of Fashion Trends with One-Class Collaborative Filtering](https://mlsanity.com/paper/1602.01585/) (2016)
- [Variational Autoencoders for Collaborative Filtering](https://mlsanity.com/paper/1802.05814/) (2018)
- [Bridging Language and Items for Retrieval and Recommendation: Benchmarking LLMs as Semantic Encoders](https://mlsanity.com/paper/2403.03952/) (2024)
- [How Can Recommender Systems Benefit from Large Language Models: A Survey](https://mlsanity.com/paper/2306.05817/) (2023)
- [Towards Universal Sequence Representation Learning for Recommender Systems](https://mlsanity.com/paper/2206.05941/) (2022)
- [Beyond Distillation: Task-level Mixture-of-Experts for Efficient Inference](https://mlsanity.com/paper/2110.03742/) (2021)
- [LoRAMoE: Alleviate World Knowledge Forgetting in Large Language Models via MoE-Style Plugin](https://mlsanity.com/paper/2312.09979/) (2023)
- [ReLLa: Retrieval-enhanced Large Language Models for Lifelong Sequential Behavior Comprehension in Recommendation](https://mlsanity.com/paper/2308.11131/) (2023)
- [IRGAN: A Minimax Game for Unifying Generative and Discriminative Information Retrieval Models](https://mlsanity.com/paper/1705.10513/) (2017)
- [Towards Open-World Recommendation with Knowledge Augmentation from Large Language Models](https://mlsanity.com/paper/2306.10933/) (2023)
- [Shopping Queries Dataset: A Large-Scale ESCI Benchmark for Improving Product Search](https://mlsanity.com/paper/2206.06588/) (2022)
- [MoELoRA: Contrastive Learning Guided Mixture of Experts on Parameter-Efficient Fine-Tuning for Large Language Models](https://mlsanity.com/paper/2402.12851/) (2024)
- [EcomGPT: Instruction-tuning Large Language Models with Chain-of-Task Tasks for E-commerce](https://mlsanity.com/paper/2308.06966/) (2023)
- [eCeLLM: Generalizing Large Language Models for E-commerce from Large-scale, High-quality Instruction Data](https://mlsanity.com/paper/2402.08831/) (2024)
- [AmazonQA: A Review-Based Question Answering Task](https://mlsanity.com/paper/1908.04364/) (2019)
- [ClickPrompt: CTR Models are Strong Prompt Generators for Adapting Language Models to CTR Prediction](https://mlsanity.com/paper/2310.09234/) (2023)

## Built on by (most cited first, 2 of 2)

- [Learn Before Represent: Bridging Generative and Contrastive Learning for Domain-Specific LLM Embeddings](https://mlsanity.com/paper/2601.11124/) (2026)
- [Large Foundation Model for Ads Recommendation](https://mlsanity.com/paper/2508.14948/) (2025)

## Abstract (arXiv)

Developing a single foundation model with the capability to excel across diverse tasks has been a long-standing objective in the field of artificial intelligence. As the wave of general-purpose foundation models sweeps across various domains, their influence has significantly extended to the field of recommendation systems. While recent efforts have explored recommendation foundation models for various generative tasks, they often overlook crucial embedding tasks and struggle with the complexities of multi-task learning, including knowledge sharing & conflict resolution, and convergence speed inconsistencies. To address these limitations, we introduce RecFound, a generative representational learning framework for recommendation foundation models. We construct the first comprehensive dataset for recommendation foundation models covering both generative and embedding tasks across diverse scenarios. Based on this dataset, we propose a novel multi-task training scheme featuring a Task-wise Mixture of Low-rank Experts (TMoLE) to handle knowledge sharing & conflict, a Step-wise Convergence-oriented Sample Scheduler (S2Sched) to address inconsistent convergence, and a Model Merge module to balance the performance across tasks. Experiments demonstrate that RecFound achieves state-of-the-art performance across various recommendation tasks, outperforming existing baselines.