# Generate, Not Recommend: Personalized Multimodal Content Generation

arXiv: https://arxiv.org/abs/2506.01704 · HTML: https://mlsanity.com/paper/2506.01704/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Builds on 12 of its 21 references that are in the map.
- First posted on arXiv 2 Jun 2025.

## Builds on (most cited first, 12 of 12)

- [Learning Transferable Visual Models From Natural Language Supervision](https://mlsanity.com/paper/2103.00020/) (2021)
- [The Unreasonable Effectiveness of Deep Features as a Perceptual Metric](https://mlsanity.com/paper/1801.03924/) (2018)
- [DeepSeekMath: Pushing the Limits of Mathematical Reasoning in Open Language Models](https://mlsanity.com/paper/2402.03300/) (2024)
- [DINOv2: Learning Robust Visual Features without Supervision](https://mlsanity.com/paper/2304.07193/) (2023)
- [Qwen2-VL: Enhancing Vision-Language Model's Perception of the World at Any Resolution](https://mlsanity.com/paper/2409.12191/) (2024)
- [Self-Attentive Sequential Recommendation](https://mlsanity.com/paper/1808.09781/) (2018)
- [Janus-Pro: Unified Multimodal Understanding and Generation with Data and Model Scaling](https://mlsanity.com/paper/2501.17811/) (2025)
- [NIMA: Neural Image Assessment](https://mlsanity.com/paper/1709.05424/) (2017)
- [HLLM: Enhancing Sequential Recommendations via Hierarchical Large Language Models for Item and User Modeling](https://mlsanity.com/paper/2409.12740/) (2024)
- [An Image Dataset for Benchmarking Recommender Systems with Raw Pixels](https://mlsanity.com/paper/2309.06789/) (2023)
- [Text Matching Improves Sequential Recommendation by Reducing Popularity Biases](https://mlsanity.com/paper/2308.14029/) (2023)
- [DRC: Enhancing Personalized Image Generation via Disentangled Representation Composition](https://mlsanity.com/paper/2504.17349/) (2025)

## Abstract (arXiv)

To address the challenge of information overload from massive web contents, recommender systems are widely applied to retrieve and present personalized results for users. However, recommendation tasks are inherently constrained to filtering existing items and lack the ability to generate novel concepts, limiting their capacity to fully satisfy user demands and preferences. In this paper, we propose a new paradigm that goes beyond content filtering and selecting: directly generating personalized items in a multimodal form, such as images, tailored to individual users. To accomplish this, we leverage any-to-any Large Multimodal Models (LMMs) and train them in both supervised fine-tuning and online reinforcement learning strategy to equip them with the ability to yield tailored next items for users. Experiments on two benchmark datasets and user study confirm the efficacy of the proposed method. Notably, the generated images not only align well with users' historical preferences but also exhibit relevance to their potential future interests.