# GRAM: Generative Recommendation via Semantic-aware Multi-granular Late Fusion

arXiv: https://arxiv.org/abs/2506.01673 · HTML: https://mlsanity.com/paper/2506.01673/

## Key facts

- Cited by 7 papers in the map (data through 14 Oct 2026).
- Builds on 42 of its 58 references that are in the map.
- First posted on arXiv 2 Jun 2025.

## Builds on (most cited first, 30 of 42)

- [Adam: A Method for Stochastic Optimization](https://mlsanity.com/paper/1412.6980/) (2014)
- [Language Models are Few-Shot Learners](https://mlsanity.com/paper/2005.14165/) (2020)
- [Exploring the Limits of Transfer Learning with a Unified Text-to-Text Transformer](https://mlsanity.com/paper/1910.10683/) (2019)
- [LLaMA: Open and Efficient Foundation Language Models](https://mlsanity.com/paper/2302.13971/) (2023)
- [Neural Machine Translation of Rare Words with Subword Units](https://mlsanity.com/paper/1508.07909/) (2015)
- [Leveraging Passage Retrieval with Generative Models for Open Domain Question Answering](https://mlsanity.com/paper/2007.01282/) (2020)
- [Self-Attentive Sequential Recommendation](https://mlsanity.com/paper/1808.09781/) (2018)
- [BERT4Rec: Sequential Recommendation with Bidirectional Encoder Representations from Transformer](https://mlsanity.com/paper/1904.06690/) (2019)
- [Image-based Recommendations on Styles and Substitutes](https://mlsanity.com/paper/1506.04757/) (2015)
- [Session-based Recommendations with Recurrent Neural Networks](https://mlsanity.com/paper/1511.06939/) (2015)
- [Ups and Downs: Modeling the Visual Evolution of Fashion Trends with One-Class Collaborative Filtering](https://mlsanity.com/paper/1602.01585/) (2016)
- [NV-Embed: Improved Techniques for Training LLMs as Generalist Embedding Models](https://mlsanity.com/paper/2405.17428/) (2024)
- [Sentence-T5: Scalable Sentence Encoders from Pre-trained Text-to-Text Models](https://mlsanity.com/paper/2108.08877/) (2021)
- [Recommendation as Language Processing (RLP): A Unified Pretrain, Personalized Prompt & Predict Paradigm (P5)](https://mlsanity.com/paper/2203.13366/) (2022)
- [A Survey on Large Language Models for Recommendation](https://mlsanity.com/paper/2305.19860/) (2023)
- [TALLRec: An Effective and Efficient Tuning Framework to Align Large Language Model with Recommendation](https://mlsanity.com/paper/2305.00447/) (2023)
- [Session-based Recommendation with Graph Neural Networks](https://mlsanity.com/paper/1811.00855/) (2018)
- [S^3-Rec: Self-Supervised Learning for Sequential Recommendation with Mutual Information Maximization](https://mlsanity.com/paper/2008.07873/) (2020)
- [SPLADE: Sparse Lexical and Expansion Model for First Stage Ranking](https://mlsanity.com/paper/2107.05720/) (2021)
- [Transformer Memory as a Differentiable Search Index](https://mlsanity.com/paper/2202.06991/) (2022)
- [Chat-REC: Towards Interactive and Explainable LLMs-Augmented Recommender System](https://mlsanity.com/paper/2303.14524/) (2023)
- [Adapting Large Language Models by Integrating Collaborative Semantics for Recommendation](https://mlsanity.com/paper/2311.09049/) (2023)
- [Uncovering ChatGPT's Capabilities in Recommender Systems](https://mlsanity.com/paper/2305.02182/) (2023)
- [Text Is All You Need: Learning Language Representations for Sequential Recommendation](https://mlsanity.com/paper/2305.13731/) (2023)
- [Sequential Recommender Systems: Challenges, Progress and Prospects](https://mlsanity.com/paper/2001.04830/) (2019)
- [Learnable Item Tokenization for Generative Recommendation](https://mlsanity.com/paper/2405.07314/) (2024)
- [How to Index Item IDs for Recommendation Foundation Models](https://mlsanity.com/paper/2305.06569/) (2023)
- [Hierarchical Gating Networks for Sequential Recommendation](https://mlsanity.com/paper/1906.09217/) (2019)
- [CoLLM: Integrating Collaborative Embeddings into Large Language Models for Recommendation](https://mlsanity.com/paper/2310.19488/) (2023)
- [From Distillation to Hard Negative Sampling: Making Sparse Neural IR Models More Effective](https://mlsanity.com/paper/2205.04733/) (2022)

## Built on by (most cited first, 7 of 7)

- [Sequential Data Augmentation for Generative Recommendation](https://mlsanity.com/paper/2509.13648/) (2025)
- [Enhancing Time Awareness in Generative Recommendation](https://mlsanity.com/paper/2509.13957/) (2025)
- [From Relevance to Authority: Authority-aware Generative Retrieval in Web Search Engines](https://mlsanity.com/paper/2604.13468/) (2026)
- [Pre-trained LLMs Meet Sequential Recommenders: Efficient User-Centric Knowledge Distillation](https://mlsanity.com/paper/2604.21536/) (2026)
- [On the Memorization Behavior of LLMs in Generative Recommendation: Observations, Implications, and Training Strategies](https://mlsanity.com/paper/2606.17276/) (2026)
- [Auditing Semantic Gains in Sequential Recommendation: A Lightweight Recovery Test](https://mlsanity.com/paper/2608.01260/) (2026)
- [P3Rec: Distilling Prior--Posterior Preference Reasoning for LLM-based Recommendation](https://mlsanity.com/paper/2609.13993/) (2026)

## Abstract (arXiv)

Generative recommendation is an emerging paradigm that leverages the extensive knowledge of large language models by formulating recommendations into a text-to-text generation task. However, existing studies face two key limitations in (i) incorporating implicit item relationships and (ii) utilizing rich yet lengthy item information. To address these challenges, we propose a Generative Recommender via semantic-Aware Multi-granular late fusion (GRAM), introducing two synergistic innovations. First, we design semantic-to-lexical translation to encode implicit hierarchical and collaborative item relationships into the vocabulary space of LLMs. Second, we present multi-granular late fusion to integrate rich semantics efficiently with minimal information loss. It employs separate encoders for multi-granular prompts, delaying the fusion until the decoding stage. Experiments on four benchmark datasets show that GRAM outperforms eight state-of-the-art generative recommendation models, achieving significant improvements of 11.5-16.0% in Recall@5 and 5.3-13.6% in NDCG@5. The source code is available at https://github.com/skleee/GRAM.