# Normalized Attention Guidance: Universal Negative Guidance for Diffusion Models

arXiv: https://arxiv.org/abs/2505.21179 · HTML: https://mlsanity.com/paper/2505.21179/

## Key facts

- Cited by 13 papers in the map (data through 14 Oct 2026).
- Placed in Diffusion foundations and sampling, one of 14 directions in Diffusion models.
- Builds on 57 of its 66 references that are in the map.
- First posted on arXiv 27 May 2025.

## Placed in

- Diffusion models / [Diffusion foundations and sampling](https://mlsanity.com/diffusion/diffusion-foundations-and-sampling/)

## Builds on (most cited first, 30 of 57)

- [Learning Transferable Visual Models From Natural Language Supervision](https://mlsanity.com/paper/2103.00020/) (2021)
- [Denoising Diffusion Probabilistic Models](https://mlsanity.com/paper/2006.11239/) (2020)
- [High-Resolution Image Synthesis with Latent Diffusion Models](https://mlsanity.com/paper/2112.10752/) (2021)
- [Microsoft COCO: Common Objects in Context](https://mlsanity.com/paper/1405.0312/) (2014)
- [Score-Based Generative Modeling through Stochastic Differential Equations](https://mlsanity.com/paper/2011.13456/) (2020)
- [Diffusion Models Beat GANs on Image Synthesis](https://mlsanity.com/paper/2105.05233/) (2021)
- [Hierarchical Text-Conditional Image Generation with CLIP Latents](https://mlsanity.com/paper/2204.06125/) (2022)
- [Photorealistic Text-to-Image Diffusion Models with Deep Language Understanding](https://mlsanity.com/paper/2205.11487/) (2022)
- [Scalable Diffusion Models with Transformers](https://mlsanity.com/paper/2212.09748/) (2022)
- [Classifier-Free Diffusion Guidance](https://mlsanity.com/paper/2207.12598/) (2022)
- [Flow Matching for Generative Modeling](https://mlsanity.com/paper/2210.02747/) (2022)
- [SDXL: Improving Latent Diffusion Models for High-Resolution Image Synthesis](https://mlsanity.com/paper/2307.01952/) (2023)
- [Scaling Rectified Flow Transformers for High-Resolution Image Synthesis](https://mlsanity.com/paper/2403.03206/) (2024)
- [Flow Straight and Fast: Learning to Generate and Transfer Data with Rectified Flow](https://mlsanity.com/paper/2209.03003/) (2022)
- [Elucidating the Design Space of Diffusion-Based Generative Models](https://mlsanity.com/paper/2206.00364/) (2022)
- [Imagen Video: High Definition Video Generation with Diffusion Models](https://mlsanity.com/paper/2210.02303/) (2022)
- [Make-A-Video: Text-to-Video Generation without Text-Video Data](https://mlsanity.com/paper/2209.14792/) (2022)
- [Align your Latents: High-Resolution Video Synthesis with Latent Diffusion Models](https://mlsanity.com/paper/2304.08818/) (2023)
- [ImageReward: Learning and Evaluating Human Preferences for Text-to-Image Generation](https://mlsanity.com/paper/2304.05977/) (2023)
- [One-step Diffusion with Distribution Matching Distillation](https://mlsanity.com/paper/2311.18828/) (2023)
- [Scaling Vision Transformers](https://mlsanity.com/paper/2106.04560/) (2021)
- [Building Normalizing Flows with Stochastic Interpolants](https://mlsanity.com/paper/2209.15571/) (2022)
- [Pick-a-Pic: An Open Dataset of User Preferences for Text-to-Image Generation](https://mlsanity.com/paper/2305.01569/) (2023)
- [eDiff-I: Text-to-Image Diffusion Models with an Ensemble of Expert Denoisers](https://mlsanity.com/paper/2211.01324/) (2022)
- [Improving and generalizing flow-based generative models with minibatch optimal transport](https://mlsanity.com/paper/2302.00482/) (2023)
- [Latent Consistency Models: Synthesizing High-Resolution Images with Few-Step Inference](https://mlsanity.com/paper/2310.04378/) (2023)
- [Adversarial Diffusion Distillation](https://mlsanity.com/paper/2311.17042/) (2023)
- [SiT: Exploring Flow and Diffusion-based Generative Models with Scalable Interpolant Transformers](https://mlsanity.com/paper/2401.08740/) (2024)
- [Improved Distribution Matching Distillation for Fast Image Synthesis](https://mlsanity.com/paper/2405.14867/) (2024)
- [Structure and Content-Guided Video Synthesis with Diffusion Models](https://mlsanity.com/paper/2302.03011/) (2023)

## Built on by (most cited first, 13 of 13)

- [Temporal Concept Dynamics in Diffusion Models via Prompt-Conditioned Interventions](https://mlsanity.com/paper/2512.08486/) (2025)
- [Layer-wise Instance Binding for Regional and Occlusion Control in Text-to-Image Diffusion Transformers](https://mlsanity.com/paper/2603.05769/) (2026)
- [VSF: Simple, Efficient, and Effective Negative Guidance in Few-Step Image Generation Models By Value Sign Flip](https://mlsanity.com/paper/2508.10931/) (2025)
- [Noise-Level Diffusion Guidance: Well Begun is Half Done](https://mlsanity.com/paper/2509.13936/) (2025)
- [GuidedBridge: Training-freely Improving Bridge Models with Prior Guidance](https://mlsanity.com/paper/2606.03119/) (2026)
- [CADE 2.5 - ZeResFDG: Frequency-Decoupled, Rescaled and Zero-Projected Guidance for SD/SDXL Latent Diffusion Models](https://mlsanity.com/paper/2510.12954/) (2025)
- [Rethinking Global Text Conditioning in Diffusion Transformers](https://mlsanity.com/paper/2602.09268/) (2026)
- [Geometry-Aware Attention Guidance for Diffusion Models via Modern Hopfield Dynamics](https://mlsanity.com/paper/2603.02531/) (2026)
- [Not all tokens contribute equally to diffusion learning](https://mlsanity.com/paper/2604.07026/) (2026)
- [Orthogonal Negative Guidance in Attention Feature Space for Text-to-Image Generation](https://mlsanity.com/paper/2605.29390/) (2026)
- [Not All Prediction Targets Keep Training-Free Diffusion Guidance on the Manifold](https://mlsanity.com/paper/2607.00647/) (2026)
- [World in World: Explore the World with World Models](https://mlsanity.com/paper/2609.11548/) (2026)
- [Custom Forcing: Training-Free Subject Customization for Autoregressive Video Generation](https://mlsanity.com/paper/2610.02914/) (2026)

## Abstract (arXiv)

Negative guidance -- explicitly suppressing unwanted attributes -- remains a fundamental challenge in diffusion models, particularly in few-step sampling regimes. While Classifier-Free Guidance (CFG) works well in standard settings, it fails under aggressive sampling step compression due to divergent predictions between positive and negative branches. We present Normalized Attention Guidance (NAG), an efficient, training-free mechanism that applies extrapolation in attention space with L1-based normalization and refinement. NAG restores effective negative guidance where CFG collapses while maintaining fidelity. Unlike existing approaches, NAG generalizes across architectures (UNet, DiT), sampling regimes (few-step, multi-step), and modalities (image, video), functioning as a textituniversal plug-in with minimal computational overhead. Through extensive experimentation, we demonstrate consistent improvements in text alignment (CLIP Score), fidelity (FID, PFID), and human-perceived quality (ImageReward). Our ablation studies validate each design component, while user studies confirm significant preference for NAG-guided outputs. As a model-agnostic inference-time approach requiring no retraining, NAG provides effortless negative guidance for all modern diffusion frameworks -- pseudocode in the Appendix!