# MemeReaCon: Probing Contextual Meme Understanding in Large Vision-Language Models

arXiv: https://arxiv.org/abs/2505.17433 · HTML: https://mlsanity.com/paper/2505.17433/

## Key facts

- Cited by 4 papers in the map (data through 14 Oct 2026).
- Placed in Document understanding and multimodal RAG, one of 16 directions in Multimodal LLMs / vision-language models.
- Builds on 20 of its 44 references that are in the map.
- First posted on arXiv 23 May 2025.

## Placed in

- Multimodal LLMs / vision-language models / [Document understanding and multimodal RAG](https://mlsanity.com/mllm/document-understanding-and-multimodal-rag/)

## Builds on (most cited first, 20 of 20)

- [Qwen2.5-VL Technical Report](https://mlsanity.com/paper/2502.13923/) (2025)
- [BERTScore: Evaluating Text Generation with BERT](https://mlsanity.com/paper/1904.09675/) (2019)
- [GPT-4o System Card](https://mlsanity.com/paper/2410.21276/) (2024)
- [Flamingo: a Visual Language Model for Few-Shot Learning](https://mlsanity.com/paper/2204.14198/) (2022)
- [LLaVA-OneVision: Easy Visual Task Transfer](https://mlsanity.com/paper/2408.03326/) (2024)
- [InternVL: Scaling up Vision Foundation Models and Aligning for Generic Visual-Linguistic Tasks](https://mlsanity.com/paper/2312.14238/) (2023)
- [Qwen2 Technical Report](https://mlsanity.com/paper/2407.10671/) (2024)
- [Qwen2.5-Omni Technical Report](https://mlsanity.com/paper/2503.20215/) (2025)
- [Phi-4 Technical Report](https://mlsanity.com/paper/2412.08905/) (2024)
- [The Hateful Memes Challenge: Detecting Hate Speech in Multimodal Memes](https://mlsanity.com/paper/2005.04790/) (2020)
- [Supervised Multimodal Bitransformers for Classifying Images and Text](https://mlsanity.com/paper/1909.02950/) (2019)
- [MOMENTA: A Multimodal Framework for Detecting Harmful Memes and Their Targets](https://mlsanity.com/paper/2109.05184/) (2021)
- [Detecting Harmful Memes and Their Targets](https://mlsanity.com/paper/2110.00413/) (2021)
- [GOAT-Bench: Safety Insights to Large Multimodal Models through Meme-Based Social Abuse](https://mlsanity.com/paper/2401.01523/) (2024)
- [Detecting Hate Speech in Memes Using Multimodal Deep Learning Approaches: Prize-winning solution to Hateful Memes Challenge](https://mlsanity.com/paper/2012.12975/) (2020)
- [A Multimodal Framework for the Detection of Hateful Memes](https://mlsanity.com/paper/2012.12871/) (2020)
- [Decoding the Underlying Meaning of Multimodal Hateful Memes](https://mlsanity.com/paper/2305.17678/) (2023)
- [On Explaining Multimodal Hateful Meme Detection Models](https://mlsanity.com/paper/2204.01734/) (2022)
- [Towards Low-Resource Harmful Meme Detection with LMM Agents](https://mlsanity.com/paper/2411.05383/) (2024)
- [What do you MEME? Generating Explanations for Visual Semantic Role Labelling in Memes](https://mlsanity.com/paper/2212.00715/) (2022)

## Built on by (most cited first, 4 of 4)

- [MER-Bench: A Comprehensive Benchmark for Multimodal Meme Reappraisal](https://mlsanity.com/paper/2603.15020/) (2026)
- [ViMU: Benchmarking Video Metaphorical Understanding](https://mlsanity.com/paper/2605.14607/) (2026)
- [Bridging Auxiliary Constraints to Resolve Instruction Following in Large Reasoning Models](https://mlsanity.com/paper/2606.03624/) (2026)
- [Computational Humor with Multimodal LLMs: Methods, Datasets, Evaluation, and Challenges](https://mlsanity.com/paper/2607.19011/) (2026)

## Abstract (arXiv)

Memes have emerged as a popular form of multimodal online communication, where their interpretation heavily depends on the specific context in which they appear. Current approaches predominantly focus on isolated meme analysis, either for harmful content detection or standalone interpretation, overlooking a fundamental challenge: the same meme can express different intents depending on its conversational context. This oversight creates an evaluation gap: although humans intuitively recognize how context shapes meme interpretation, Large Vision Language Models (LVLMs) can hardly understand context-dependent meme intent. To address this critical limitation, we introduce MemeReaCon, a novel benchmark specifically designed to evaluate how LVLMs understand memes in their original context. We collected memes from five different Reddit communities, keeping each meme's image, the post text, and user comments together. We carefully labeled how the text and meme work together, what the poster intended, how the meme is structured, and how the community responded. Our tests with leading LVLMs show a clear weakness: models either fail to interpret critical information in the contexts, or overly focus on visual details while overlooking communicative purpose. MemeReaCon thus serves both as a diagnostic tool exposing current limitations and as a challenging benchmark to drive development toward more sophisticated LVLMs of the context-aware understanding.