# CATS: Clustering-Aggregated and Time Series for Business Customer Purchase Intention Prediction

arXiv: https://arxiv.org/abs/2505.13558 · HTML: https://mlsanity.com/paper/2505.13558/

## Key facts

- Cited by 1 papers in the map (data through 14 Oct 2026).
- Builds on 10 of its 45 references that are in the map.
- First posted on arXiv 19 May 2025.

## Builds on (most cited first, 10 of 10)

- [Attention Is All You Need](https://mlsanity.com/paper/1706.03762/) (2017)
- [Empirical Evaluation of Gated Recurrent Neural Networks on Sequence Modeling](https://mlsanity.com/paper/1412.3555/) (2014)
- [Informer: Beyond Efficient Transformer for Long Sequence Time-Series Forecasting](https://mlsanity.com/paper/2012.07436/) (2020)
- [A Time Series is Worth 64 Words: Long-term Forecasting with Transformers](https://mlsanity.com/paper/2211.14730/) (2022)
- [An Empirical Evaluation of Generic Convolutional and Recurrent Networks for Sequence Modeling](https://mlsanity.com/paper/1803.01271/) (2018)
- [Are Transformers Effective for Time Series Forecasting?](https://mlsanity.com/paper/2205.13504/) (2022)
- [Modeling Long- and Short-Term Temporal Patterns with Deep Neural Networks](https://mlsanity.com/paper/1703.07015/) (2017)
- [Unsupervised Scalable Representation Learning for Multivariate Time Series](https://mlsanity.com/paper/1901.10738/) (2019)
- [TSMixer: Lightweight MLP-Mixer Model for Multivariate Time Series Forecasting](https://mlsanity.com/paper/2306.09364/) (2023)
- [RF-LighGBM: A probabilistic ensemble way to predict customer repurchase behaviour in community e-commerce](https://mlsanity.com/paper/2109.00724/) (2021)

## Built on by (most cited first, 1 of 1)

- [Orchestration-Free Customer Service Automation: A Privacy-Preserving and Flowchart-Guided Framework](https://mlsanity.com/paper/2602.15377/) (2026)

## Abstract (arXiv)

Accurately predicting customers' purchase intentions is critical to the success of a business strategy. Current researches mainly focus on analyzing the specific types of products that customers are likely to purchase in the future, little attention has been paid to the critical factor of whether customers will engage in repurchase behavior. Predicting whether a customer will make the next purchase is a classic time series forecasting task. However, in real-world purchasing behavior, customer groups typically exhibit imbalance - i.e., there are a large number of occasional buyers and a small number of loyal customers. This head-to-tail distribution makes traditional time series forecasting methods face certain limitations when dealing with such problems. To address the above challenges, this paper proposes a unified Clustering and Attention mechanism GRU model (CAGRU) that leverages multi-modal data for customer purchase intention prediction. The framework first performs customer profiling with respect to the customer characteristics and clusters the customers to delineate the different customer clusters that contain similar features. Then, the time series features of different customer clusters are extracted by GRU neural network and an attention mechanism is introduced to capture the significance of sequence locations. Furthermore, to mitigate the head-to-tail distribution of customer segments, we train the model separately for each customer segment, to adapt and capture more accurately the differences in behavioral characteristics between different customer segments, as well as the similar characteristics of the customers within the same customer segment. We constructed four datasets and conducted extensive experiments to demonstrate the superiority of the proposed CAGRU approach.