# Beyond Individual UX: Defining Group Experience(GX) as a New Paradigm for Group-centered AI

arXiv: https://arxiv.org/abs/2505.12780 · HTML: https://mlsanity.com/paper/2505.12780/

## Key facts

- Cited by 2 papers in the map (data through 14 Oct 2026).
- First posted on arXiv 19 May 2025.

## Built on by (most cited first, 2 of 2)

- [AI as intermediary in modern-day ritual: An immersive, interactive production of the roller disco musical Xanadu at UCLA](https://mlsanity.com/paper/2511.06195/) (2025)
- [When Nobody Around Is Real: Exploring Public Opinions and User Experiences On the Multi-Agent AI Social Platform](https://mlsanity.com/paper/2601.18275/) (2026)

## Abstract (arXiv)

Recent advancements in HCI and AI have predominantly centered on individual user experiences, often neglecting the emergent dynamics of group interactions. This provocation introduces Group Experience(GX) to capture the collective perceptual, emotional, and cognitive dimensions that arise when individuals interact in cohesive groups. We challenge the conventional Human-centered AI paradigm and propose Group-centered AI(GCAI) as a framework that actively mediates group dynamics, amplifies diverse voices, and fosters ethical collective decision-making. Drawing on social psychology, organizational behavior, and group dynamics, we outline a group-centered design approach that balances individual autonomy with collective interests while developing novel evaluative metrics. Our analysis emphasizes rethinking traditional methodologies that focus solely on individual outcomes and advocates for innovative strategies to capture group collaboration. We call on researchers to bridge the gap between micro-level experiences and macro-level impacts, ultimately enriching and transforming collaborative human interactions.