# JEPA4Rec: Learning Effective Language Representations for Sequential Recommendation via Joint Embedding Predictive Architecture

arXiv: https://arxiv.org/abs/2504.10512 · HTML: https://mlsanity.com/paper/2504.10512/

## Key facts

- Cited by 1 papers in the map (data through 14 Oct 2026).
- Builds on 26 of its 34 references that are in the map.
- First posted on arXiv 10 Apr 2025.

## Builds on (most cited first, 26 of 26)

- [BERT: Pre-training of Deep Bidirectional Transformers for Language Understanding](https://mlsanity.com/paper/1810.04805/) (2018)
- [RoBERTa: A Robustly Optimized BERT Pretraining Approach](https://mlsanity.com/paper/1907.11692/) (2019)
- [Layer Normalization](https://mlsanity.com/paper/1607.06450/) (2016)
- [Longformer: The Long-Document Transformer](https://mlsanity.com/paper/2004.05150/) (2020)
- [Exploring Simple Siamese Representation Learning](https://mlsanity.com/paper/2011.10566/) (2020)
- [Self-Attentive Sequential Recommendation](https://mlsanity.com/paper/1808.09781/) (2018)
- [Self-Supervised Learning from Images with a Joint-Embedding Predictive Architecture](https://mlsanity.com/paper/2301.08243/) (2023)
- [BERT4Rec: Sequential Recommendation with Bidirectional Encoder Representations from Transformer](https://mlsanity.com/paper/1904.06690/) (2019)
- [Session-based Recommendations with Recurrent Neural Networks](https://mlsanity.com/paper/1511.06939/) (2015)
- [A Survey on Contrastive Self-supervised Learning](https://mlsanity.com/paper/2011.00362/) (2020)
- [Personalized Top-N Sequential Recommendation via Convolutional Sequence Embedding](https://mlsanity.com/paper/1809.07426/) (2018)
- [Recommendation as Language Processing (RLP): A Unified Pretrain, Personalized Prompt & Predict Paradigm (P5)](https://mlsanity.com/paper/2203.13366/) (2022)
- [S^3-Rec: Self-Supervised Learning for Sequential Recommendation with Mutual Information Maximization](https://mlsanity.com/paper/2008.07873/) (2020)
- [Neural Attentive Session-based Recommendation](https://mlsanity.com/paper/1711.04725/) (2017)
- [Bridging Language and Items for Retrieval and Recommendation: Benchmarking LLMs as Semantic Encoders](https://mlsanity.com/paper/2403.03952/) (2024)
- [A Survey on Self-supervised Learning: Algorithms, Applications, and Future Trends](https://mlsanity.com/paper/2301.05712/) (2023)
- [Is ChatGPT a Good Recommender? A Preliminary Study](https://mlsanity.com/paper/2304.10149/) (2023)
- [Text Is All You Need: Learning Language Representations for Sequential Recommendation](https://mlsanity.com/paper/2305.13731/) (2023)
- [Where to Go Next for Recommender Systems? ID- vs. Modality-based Recommender Models Revisited](https://mlsanity.com/paper/2303.13835/) (2023)
- [Towards Universal Sequence Representation Learning for Recommender Systems](https://mlsanity.com/paper/2206.05941/) (2022)
- [Learning Vector-Quantized Item Representation for Transferable Sequential Recommenders](https://mlsanity.com/paper/2210.12316/) (2022)
- [How to Index Item IDs for Recommendation Foundation Models](https://mlsanity.com/paper/2305.06569/) (2023)
- [Cross-Domain Recommendation: Challenges, Progress, and Prospects](https://mlsanity.com/paper/2103.01696/) (2021)
- [Zero-Shot Recommender Systems](https://mlsanity.com/paper/2105.08318/) (2021)
- [Augmenting Sequential Recommendation with Pseudo-Prior Items via Reversely Pre-training Transformer](https://mlsanity.com/paper/2105.00522/) (2021)
- [Exploring the Upper Limits of Text-Based Collaborative Filtering Using Large Language Models: Discoveries and Insights](https://mlsanity.com/paper/2305.11700/) (2023)

## Built on by (most cited first, 1 of 1)

- [Instruction-aware User Embedding via Synergistic Language and Representation Modeling](https://mlsanity.com/paper/2510.11016/) (2025)

## Abstract (arXiv)

Language representation learning has emerged as a promising approach for sequential recommendation, thanks to its ability to learn generalizable representations. However, despite its advantages, this approach still struggles with data sparsity and a limited understanding of common-sense user preferences. To address these limitations, we propose JEPA4Rec, a framework that combines Joint Embedding Predictive Architecture with language modeling of item textual descriptions. JEPA4Rec captures semantically rich and transferable representations, improving recommendation performance and reducing reliance on large-scale pre-training data. Specifically, JEPA4Rec represents items as text sentences by flattening descriptive information such as textittitle, category, and other attributes. To encode these sentences, we employ a bidirectional Transformer encoder with modified embedding layers tailored for capturing item information in recommendation datasets. We apply masking to text sentences and use them to predict the representations of the unmasked sentences, helping the model learn generalizable item embeddings. To further improve recommendation performance and language understanding, we employ a two-stage training strategy incorporating self-supervised learning losses. Experiments on six real-world datasets demonstrate that JEPA4Rec consistently outperforms state-of-the-art methods, particularly in cross-domain, cross-platform, and low-resource scenarios.