# Dynamic hashtag recommendation in social media with trend shift detection and adaptation

arXiv: https://arxiv.org/abs/2504.00044 · HTML: https://mlsanity.com/paper/2504.00044/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Builds on 9 of its 45 references that are in the map.
- First posted on arXiv 30 Mar 2025.

## Builds on (most cited first, 9 of 9)

- [BERT: Pre-training of Deep Bidirectional Transformers for Language Understanding](https://mlsanity.com/paper/1810.04805/) (2018)
- [Distilling the Knowledge in a Neural Network](https://mlsanity.com/paper/1503.02531/) (2015)
- [Judging LLM-as-a-Judge with MT-Bench and Chatbot Arena](https://mlsanity.com/paper/2306.05685/) (2023)
- [Efficient Estimation of Word Representations in Vector Space](https://mlsanity.com/paper/1301.3781/) (2013)
- [DistilBERT, a distilled version of BERT: smaller, faster, cheaper and lighter](https://mlsanity.com/paper/1910.01108/) (2019)
- [Exploring the Limits of Weakly Supervised Pretraining](https://mlsanity.com/paper/1805.00932/) (2018)
- [Personalized Hashtag Recommendation for Micro-videos](https://mlsanity.com/paper/1908.09987/) (2019)
- [Benchmarking Distributed Stream Data Processing Systems](https://mlsanity.com/paper/1802.08496/) (2018)
- [Unleashing the Power of Hashtags in Tweet Analytics with Distributed Framework on Apache Storm](https://mlsanity.com/paper/1812.01141/) (2018)

## Abstract (arXiv)

Hashtag recommendation systems have emerged as a key tool for automatically suggesting relevant hashtags and enhancing content categorization and search. However, existing static models struggle to adapt to the highly dynamic nature of social media conversations, where new hashtags constantly emerge and existing ones undergo semantic shifts. To address these challenges, this paper introduces H-ADAPTS (Hashtag recommendAtion by Detecting and adAPting to Trend Shifts), a dynamic hashtag recommendation methodology that employs a trend-aware mechanism to detect shifts in hashtag usage-reflecting evolving trends and topics within social media conversations-and triggers efficient model adaptation based on a (small) set of recent posts. Additionally, the Apache Storm framework is leveraged to support scalable and fault-tolerant analysis of high-velocity social data, enabling the timely detection of trend shifts. Experimental results from two real-world case studies, including the COVID-19 pandemic and the 2020 US presidential election, demonstrate the effectiveness of H-ADAPTS in providing timely and relevant hashtag recommendations by adapting to emerging trends, significantly outperforming existing solutions.