# Beyond Unimodal Boundaries: Generative Recommendation with Multimodal Semantics

arXiv: https://arxiv.org/abs/2503.23333 · HTML: https://mlsanity.com/paper/2503.23333/

## Key facts

- Cited by 3 papers in the map (data through 14 Oct 2026).
- Builds on 17 of its 27 references that are in the map.
- First posted on arXiv 30 Mar 2025.

## Builds on (most cited first, 17 of 17)

- [BERT: Pre-training of Deep Bidirectional Transformers for Language Understanding](https://mlsanity.com/paper/1810.04805/) (2018)
- [Learning Transferable Visual Models From Natural Language Supervision](https://mlsanity.com/paper/2103.00020/) (2021)
- [Self-Attentive Sequential Recommendation](https://mlsanity.com/paper/1808.09781/) (2018)
- [ImageBind: One Embedding Space To Bind Them All](https://mlsanity.com/paper/2305.05665/) (2023)
- [Perceiver: General Perception with Iterative Attention](https://mlsanity.com/paper/2103.03206/) (2021)
- [BERT4Rec: Sequential Recommendation with Bidirectional Encoder Representations from Transformer](https://mlsanity.com/paper/1904.06690/) (2019)
- [FLAVA: A Foundational Language And Vision Alignment Model](https://mlsanity.com/paper/2112.04482/) (2021)
- [Recommendation as Language Processing (RLP): A Unified Pretrain, Personalized Prompt & Predict Paradigm (P5)](https://mlsanity.com/paper/2203.13366/) (2022)
- [Multimodal Learning with Transformers: A Survey](https://mlsanity.com/paper/2206.06488/) (2022)
- [Bridging Language and Items for Retrieval and Recommendation: Benchmarking LLMs as Semantic Encoders](https://mlsanity.com/paper/2403.03952/) (2024)
- [Adapting Large Language Models by Integrating Collaborative Semantics for Recommendation](https://mlsanity.com/paper/2311.09049/) (2023)
- [Learnable Item Tokenization for Generative Recommendation](https://mlsanity.com/paper/2405.07314/) (2024)
- [Learning to Tokenize for Generative Retrieval](https://mlsanity.com/paper/2304.04171/) (2023)
- [Collaborative Large Language Model for Recommender Systems](https://mlsanity.com/paper/2311.01343/) (2023)
- [A Review of Modern Recommender Systems Using Generative Models (Gen-RecSys)](https://mlsanity.com/paper/2404.00579/) (2024)
- [Bridging Items and Language: A Transition Paradigm for Large Language Model-Based Recommendation](https://mlsanity.com/paper/2310.06491/) (2023)
- [Language Models As Semantic Indexers](https://mlsanity.com/paper/2310.07815/) (2023)

## Built on by (most cited first, 3 of 3)

- [A Simple Contrastive Framework Of Item Tokenization For Generative Recommendation](https://mlsanity.com/paper/2506.16683/) (2025)
- [Pctx: Tokenizing Personalized Context for Generative Recommendation](https://mlsanity.com/paper/2510.21276/) (2025)
- [SynGR: Unleashing the Potential of Cross-Modal Synergy for Generative Recommendation](https://mlsanity.com/paper/2605.18920/) (2026)

## Abstract (arXiv)

Generative recommendation (GR) has become a powerful paradigm in recommendation systems that implicitly links modality and semantics to item representation, in contrast to previous methods that relied on non-semantic item identifiers in autoregressive models. However, previous research has predominantly treated modalities in isolation, typically assuming item content is unimodal (usually text). We argue that this is a significant limitation given the rich, multimodal nature of real-world data and the potential sensitivity of GR models to modality choices and usage. Our work aims to explore the critical problem of Multimodal Generative Recommendation (MGR), highlighting the importance of modality choices in GR nframeworks. We reveal that GR models are particularly sensitive to different modalities and examine the challenges in achieving effective GR when multiple modalities are available. By evaluating design strategies for effectively leveraging multiple modalities, we identify key challenges and introduce MGR-LF++, an enhanced late fusion framework that employs contrastive modality alignment and special tokens to denote different modalities, achieving a performance improvement of over 20% compared to single-modality alternatives.