# BannerAgency: Advertising Banner Design with Multimodal LLM Agents

arXiv: https://arxiv.org/abs/2503.11060 · HTML: https://mlsanity.com/paper/2503.11060/

## Key facts

- Cited by 11 papers in the map (data through 14 Oct 2026).
- Builds on 50 of its 91 references that are in the map.
- First posted on arXiv 14 Mar 2025.

## Builds on (most cited first, 30 of 50)

- [High-Resolution Image Synthesis with Latent Diffusion Models](https://mlsanity.com/paper/2112.10752/) (2021)
- [ReAct: Synergizing Reasoning and Acting in Language Models](https://mlsanity.com/paper/2210.03629/) (2022)
- [Visual Instruction Tuning](https://mlsanity.com/paper/2304.08485/) (2023)
- [BLIP-2: Bootstrapping Language-Image Pre-training with Frozen Image Encoders and Large Language Models](https://mlsanity.com/paper/2301.12597/) (2023)
- [Adding Conditional Control to Text-to-Image Diffusion Models](https://mlsanity.com/paper/2302.05543/) (2023)
- [Self-Refine: Iterative Refinement with Self-Feedback](https://mlsanity.com/paper/2303.17651/) (2023)
- [MiniGPT-4: Enhancing Vision-Language Understanding with Advanced Large Language Models](https://mlsanity.com/paper/2304.10592/) (2023)
- [Phi-3 Technical Report: A Highly Capable Language Model Locally on Your Phone](https://mlsanity.com/paper/2404.14219/) (2024)
- [The AI Scientist: Towards Fully Automated Open-Ended Scientific Discovery](https://mlsanity.com/paper/2408.06292/) (2024)
- [Visual Programming: Compositional visual reasoning without training](https://mlsanity.com/paper/2211.11559/) (2022)
- [Exploring Collaboration Mechanisms for LLM Agents: A Social Psychology View](https://mlsanity.com/paper/2310.02124/) (2023)
- [MapCoder: Multi-Agent Code Generation for Competitive Problem Solving](https://mlsanity.com/paper/2405.11403/) (2024)
- [AnyText: Multilingual Visual Text Generation And Editing](https://mlsanity.com/paper/2311.03054/) (2023)
- [Agent AI: Surveying the Horizons of Multimodal Interaction](https://mlsanity.com/paper/2401.03568/) (2024)
- [LayoutDM: Discrete Diffusion Model for Controllable Layout Generation](https://mlsanity.com/paper/2303.08137/) (2023)
- [TextDiffuser-2: Unleashing the Power of Language Models for Text Rendering](https://mlsanity.com/paper/2311.16465/) (2023)
- [SceneCraft: An LLM Agent for Synthesizing 3D Scene as Blender Code](https://mlsanity.com/paper/2403.01248/) (2024)
- [GenArtist: Multimodal LLM as an Agent for Unified Image Generation and Editing](https://mlsanity.com/paper/2407.05600/) (2024)
- [MMedAgent: Learning to Use Medical Tools with Multi-modal Agent](https://mlsanity.com/paper/2407.02483/) (2024)
- [Large Multimodal Agents: A Survey](https://mlsanity.com/paper/2402.15116/) (2024)
- [PPTAgent: Generating and Evaluating Presentations Beyond Text-to-Slides](https://mlsanity.com/paper/2501.03936/) (2025)
- [Neural Design Network: Graphic Layout Generation with Constraints](https://mlsanity.com/paper/1912.09421/) (2019)
- [Glyph-ByT5: A Customized Text Encoder for Accurate Visual Text Rendering](https://mlsanity.com/paper/2403.09622/) (2024)
- [AutoPresent: Designing Structured Visuals from Scratch](https://mlsanity.com/paper/2501.00912/) (2025)
- [Word-As-Image for Semantic Typography](https://mlsanity.com/paper/2303.01818/) (2023)
- [MAgIC: Investigation of Large Language Model Powered Multi-Agent in Cognition, Adaptability, Rationality and Collaboration](https://mlsanity.com/paper/2311.08562/) (2023)
- [Harmonizing Visual Text Comprehension and Generation](https://mlsanity.com/paper/2407.16364/) (2024)
- [LayoutPrompter: Awaken the Design Ability of Large Language Models](https://mlsanity.com/paper/2311.06495/) (2023)
- [COLE: A Hierarchical Generation Framework for Multi-Layered and Editable Graphic Design](https://mlsanity.com/paper/2311.16974/) (2023)
- [AutoPoster: A Highly Automatic and Content-aware Design System for Advertising Poster Generation](https://mlsanity.com/paper/2308.01095/) (2023)

## Built on by (most cited first, 11 of 11)

- [CreatiPoster: Towards Editable and Controllable Multi-Layer Graphic Design Generation](https://mlsanity.com/paper/2506.10890/) (2025)
- [DesignAsCode: Bridging Structural Editability and Visual Fidelity in Graphic Design Generation](https://mlsanity.com/paper/2602.17690/) (2026)
- [ByDeWay: Boost Your multimodal LLM with DEpth prompting in a Training-Free Way](https://mlsanity.com/paper/2507.08679/) (2025)
- [Mirror in the Model: Ad Banner Image Generation via Reflective Multi-LLM and Multi-modal Agents](https://mlsanity.com/paper/2507.03326/) (2025)
- [Paper2Web: Let's Make Your Paper Alive!](https://mlsanity.com/paper/2510.15842/) (2025)
- [From Pixels to Policies: Reinforcing Spatial Reasoning in Language Models for Content-Aware Layout Design](https://mlsanity.com/paper/2602.13912/) (2026)
- [Designer-RSI: Evolving Procedural Memory from User Traffic for Agentic Graphic Design](https://mlsanity.com/paper/2609.22086/) (2026)
- [Content-Aware Ad Banner Layout Generation with Two-Stage Chain-of-Thought in Vision Language Models](https://mlsanity.com/paper/2512.12596/) (2025)
- [PRISM: Learning Design Knowledge from Data for Stylistic Design Improvement](https://mlsanity.com/paper/2601.11747/) (2026)
- [Brief2Design: A Multi-phased, Compositional Approach to Prompt-based Graphic Design](https://mlsanity.com/paper/2604.11019/) (2026)
- [Form and Void: Entangled Composition through an Autonomous AI Agent](https://mlsanity.com/paper/2610.02045/) (2026)

## Abstract (arXiv)

Advertising banners are critical for capturing user attention and enhancing advertising campaign effectiveness. Creating aesthetically pleasing banner designs while conveying the campaign messages is challenging due to the large search space involving multiple design elements. Additionally, advertisers need multiple sizes for different displays and various versions to target different sectors of audiences. Since design is intrinsically an iterative and subjective process, flexible editability is also in high demand for practical usage. While current models have served as assistants to human designers in various design tasks, they typically handle only segments of the creative design process or produce pixel-based outputs that limit editability. This paper introduces a training-free framework for fully automated banner ad design creation, enabling frontier multimodal large language models (MLLMs) to streamline the production of effective banners with minimal manual effort across diverse marketing contexts. We present BannerAgency, an MLLM agent system that collaborates with advertisers to understand their brand identity and banner objectives, generates matching background images, creates blueprints for foreground design elements, and renders the final creatives as editable components in Figma or SVG formats rather than static pixels. To facilitate evaluation and future research, we introduce BannerRequest400, a benchmark featuring 100 unique logos paired with 400 diverse banner requests. Through quantitative and qualitative evaluations, we demonstrate the framework's effectiveness, emphasizing the quality of the generated banner designs, their adaptability to various banner requests, and their strong editability enabled by this component-based approach.