# Controllable Adversarial Makeup for Privacy via Text-Guided Diffusion

arXiv: https://arxiv.org/abs/2503.10549 · HTML: https://mlsanity.com/paper/2503.10549/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Placed in Robustness, privacy and adversarial aspects, one of 14 directions in Diffusion models.
- Builds on 33 of its 45 references that are in the map.
- First posted on arXiv 13 Mar 2025.

## Placed in

- Diffusion models / [Robustness, privacy and adversarial aspects](https://mlsanity.com/diffusion/robustness-privacy-and-adversarial-aspects/)

## Builds on (most cited first, 30 of 33)

- [Denoising Diffusion Probabilistic Models](https://mlsanity.com/paper/2006.11239/) (2020)
- [High-Resolution Image Synthesis with Latent Diffusion Models](https://mlsanity.com/paper/2112.10752/) (2021)
- [The Unreasonable Effectiveness of Deep Features as a Perceptual Metric](https://mlsanity.com/paper/1801.03924/) (2018)
- [Denoising Diffusion Implicit Models](https://mlsanity.com/paper/2010.02502/) (2020)
- [Sentence-BERT: Sentence Embeddings using Siamese BERT-Networks](https://mlsanity.com/paper/1908.10084/) (2019)
- [Squeeze-and-Excitation Networks](https://mlsanity.com/paper/1709.01507/) (2017)
- [Progressive Growing of GANs for Improved Quality, Stability, and Variation](https://mlsanity.com/paper/1710.10196/) (2017)
- [FaceNet: A Unified Embedding for Face Recognition and Clustering](https://mlsanity.com/paper/1503.03832/) (2015)
- [Prompt-to-Prompt Image Editing with Cross Attention Control](https://mlsanity.com/paper/2208.01626/) (2022)
- [Null-text Inversion for Editing Real Images using Guided Diffusion Models](https://mlsanity.com/paper/2211.09794/) (2022)
- [Plug-and-Play Diffusion Features for Text-Driven Image-to-Image Translation](https://mlsanity.com/paper/2211.12572/) (2022)
- [MasaCtrl: Tuning-Free Mutual Self-Attention Control for Consistent Image Synthesis and Editing](https://mlsanity.com/paper/2304.08465/) (2023)
- [DiffEdit: Diffusion-based semantic image editing with mask guidance](https://mlsanity.com/paper/2210.11427/) (2022)
- [Diffusion Models for Adversarial Purification](https://mlsanity.com/paper/2205.07460/) (2022)
- [Blended Latent Diffusion](https://mlsanity.com/paper/2206.02779/) (2022)
- [MobileFaceNets: Efficient CNNs for Accurate Real-Time Face Verification on Mobile Devices](https://mlsanity.com/paper/1804.07573/) (2018)
- [AdvHat: Real-world adversarial attack on ArcFace Face ID system](https://mlsanity.com/paper/1908.08705/) (2019)
- [Adv-Makeup: A New Imperceptible and Transferable Attack on Face Recognition](https://mlsanity.com/paper/2105.03162/) (2021)
- [LowKey: Leveraging Adversarial Attacks to Protect Social Media Users from Facial Recognition](https://mlsanity.com/paper/2101.07922/) (2021)
- [Improving Transferability of Adversarial Patches on Face Recognition with Generative Models](https://mlsanity.com/paper/2106.15058/) (2021)
- [Protecting Facial Privacy: Generating Adversarial Identity Masks via Style-robust Makeup Transfer](https://mlsanity.com/paper/2203.03121/) (2022)
- [Towards Face Encryption by Generating Adversarial Identity Masks](https://mlsanity.com/paper/2003.06814/) (2020)
- [Natural and Effective Obfuscation by Head Inpainting](https://mlsanity.com/paper/1711.09001/) (2017)
- [CLIP2Protect: Protecting Facial Privacy using Text-Guided Makeup via Adversarial Latent Search](https://mlsanity.com/paper/2306.10008/) (2023)
- [Adversarial Image Perturbation for Privacy Protection -- A Game Theory Perspective](https://mlsanity.com/paper/1703.09471/) (2017)
- [DiffProtect: Generate Adversarial Examples with Diffusion Models for Facial Privacy Protection](https://mlsanity.com/paper/2305.13625/) (2023)
- [DiffAM: Diffusion-based Adversarial Makeup Transfer for Facial Privacy Protection](https://mlsanity.com/paper/2405.09882/) (2024)
- [OPOM: Customized Invisible Cloak towards Face Privacy Protection](https://mlsanity.com/paper/2205.11981/) (2022)
- [Adv-Diffusion: Imperceptible Adversarial Face Identity Attack via Latent Diffusion Model](https://mlsanity.com/paper/2312.11285/) (2023)
- [MAG-Edit: Localized Image Editing in Complex Scenarios via Mask-Based Attention-Adjusted Guidance](https://mlsanity.com/paper/2312.11396/) (2023)

## Abstract (arXiv)

As face recognition becomes more widespread in government and commercial services, its potential misuse raises serious concerns about privacy and civil rights. To counteract this threat, various anti-facial recognition techniques have been proposed, which protect privacy by adversarially perturbing face images. Among these, generative makeup-based approaches are the most widely studied. However, these methods, designed primarily to impersonate specific target identities, can only achieve weak dodging success rates while increasing the risk of targeted abuse. In addition, they often introduce global visual artifacts or a lack of adaptability to accommodate diverse makeup prompts, compromising user satisfaction. To address the above limitations, we develop MASQUE, a novel diffusion-based framework that generates localized adversarial makeups guided by user-defined text prompts. Built upon precise null-text inversion, customized cross-attention fusion with masking, and a pairwise adversarial guidance mechanism using images of the same individual, MASQUE achieves robust dodging performance without requiring any external identity. Comprehensive evaluations on open-source facial recognition models and commercial APIs demonstrate that MASQUE significantly improves dodging success rates over all baselines, along with higher perceptual fidelity preservation, stronger adaptability to various makeup prompts, and robustness to image transformations.