# A Practical Guide to Budget Pacing Algorithms in Digital Advertising

arXiv: https://arxiv.org/abs/2503.06942 · HTML: https://mlsanity.com/paper/2503.06942/

## Key facts

- Cited by 1 papers in the map (data through 14 Oct 2026).
- First posted on arXiv 10 Mar 2025.

## Built on by (most cited first, 1 of 1)

- [A Lightweight MPC Bidding Framework for Brand Auction Ads](https://mlsanity.com/paper/2603.07721/) (2026)

## Abstract (arXiv)

A typical real-time ad-serving funnel comprises ad targeting, conversion modeling (e.g., click-through rate prediction), budget pacing (bidding), and auction processes. While there is a wealth of research and articles on ad targeting and conversion modeling, budget pacing,a crucial component,lacks a systematic treatment specifically tailored for engineers in existing literature. This book aims to provide engineers with a practical yet relatively comprehensive introduction to budget pacing algorithms within the digital advertising domain.