# OneRec: Unifying Retrieve and Rank with Generative Recommender and Iterative Preference Alignment

arXiv: https://arxiv.org/abs/2502.18965 · HTML: https://mlsanity.com/paper/2502.18965/

## Key facts

- Cited by 173 papers in the map (data through 14 Oct 2026).
- First posted on arXiv 26 Feb 2025.

## Built on by (most cited first, 30 of 173)

- [PrefillOnly: An Inference Engine for Prefill-only Workloads in Large Language Model Applications](https://mlsanity.com/paper/2505.07203/) (2025)
- [RecoWorld: Building Simulated Environments for Agentic Recommender Systems](https://mlsanity.com/paper/2509.10397/) (2025)
- [OnePiece: Bringing Context Engineering and Reasoning to Industrial Cascade Ranking System](https://mlsanity.com/paper/2509.18091/) (2025)
- [A Survey of Foundation Model-Powered Recommender Systems: From Feature-Based, Generative to Agentic Paradigms](https://mlsanity.com/paper/2504.16420/) (2025)
- [MiniOneRec: An Open-Source Framework for Scaling Generative Recommendation](https://mlsanity.com/paper/2510.24431/) (2025)
- [HiD-VAE: Interpretable Generative Recommendation via Hierarchical and Disentangled Semantic IDs](https://mlsanity.com/paper/2508.04618/) (2025)
- [RecGPT Technical Report](https://mlsanity.com/paper/2507.22879/) (2025)
- [CoFiRec: Coarse-to-Fine Tokenization for Generative Recommendation](https://mlsanity.com/paper/2511.22707/) (2025)
- [GR2: Generative Reasoning Re-ranker](https://mlsanity.com/paper/2602.07774/) (2026)
- [MMQ: Multimodal Mixture-of-Quantization Tokenization for Semantic ID Generation and User Behavioral Adaptation](https://mlsanity.com/paper/2508.15281/) (2025)
- [SAIL-Embedding Technical Report: Omni-modal Embedding Foundation Model](https://mlsanity.com/paper/2510.12709/) (2025)
- [LLaDA-Rec: Discrete Diffusion for Parallel Semantic ID Generation in Generative Recommendation](https://mlsanity.com/paper/2511.06254/) (2025)
- [Diffusion Generative Recommendation with Continuous Tokens](https://mlsanity.com/paper/2504.12007/) (2025)
- [OneReason Technical Report](https://mlsanity.com/paper/2606.06260/) (2026)
- [AgentX: Towards Agent-Driven Self-Iteration of Industrial Recommender Systems](https://mlsanity.com/paper/2606.26859/) (2026)
- [WeMM-Embedding: WeChat Multi-Modal Embedding Technical Report](https://mlsanity.com/paper/2608.24053/) (2026)
- [KuaiLive: A Real-time Interactive Dataset for Live Streaming Recommendation](https://mlsanity.com/paper/2508.05633/) (2025)
- [Masked Diffusion for Generative Recommendation](https://mlsanity.com/paper/2511.23021/) (2025)
- [Understanding Generative Recommendation with Semantic IDs from a Model-scaling View](https://mlsanity.com/paper/2509.25522/) (2025)
- [AdaSwitch: Balancing Exploration and Guidance in Knowledge Distillation via Adaptive Switching](https://mlsanity.com/paper/2510.07842/) (2025)
- [NEZHA: A Zero-sacrifice and Hyperspeed Decoding Architecture for Generative Recommendations](https://mlsanity.com/paper/2511.18793/) (2025)
- [S2GR: Stepwise Semantic-Guided Reasoning in Latent Space for Generative Recommendation](https://mlsanity.com/paper/2601.18664/) (2026)
- [Vectorizing the Trie: Efficient Constrained Decoding for LLM-based Generative Retrieval on Accelerators](https://mlsanity.com/paper/2602.22647/) (2026)
- [OneSearch-V2: The Latent Reasoning Enhanced Self-distillation Generative Search Framework](https://mlsanity.com/paper/2603.24422/) (2026)
- [IGD: Token Decisiveness Modeling via Information Gain in LLMs for Personalized Recommendation](https://mlsanity.com/paper/2506.13229/) (2025)
- [TBGRecall: A Generative Retrieval Model for E-commerce Recommendation Scenarios](https://mlsanity.com/paper/2508.11977/) (2025)
- [OneLoc: Geo-Aware Generative Recommender Systems for Local Life Service](https://mlsanity.com/paper/2508.14646/) (2025)
- [LLaTTE: Scaling Laws for Multi-Stage Sequence Modeling in Large-Scale Ads Recommendation](https://mlsanity.com/paper/2601.20083/) (2026)
- [CRAB: Codebook Rebalancing for Bias Mitigation in Generative Recommendation](https://mlsanity.com/paper/2604.05113/) (2026)
- [A Simple Contrastive Framework Of Item Tokenization For Generative Recommendation](https://mlsanity.com/paper/2506.16683/) (2025)

## Abstract (arXiv)

Recently, generative retrieval-based recommendation systems have emerged as a promising paradigm. However, most modern recommender systems adopt a retrieve-and-rank strategy, where the generative model functions only as a selector during the retrieval stage. In this paper, we propose OneRec, which replaces the cascaded learning framework with a unified generative model. To the best of our knowledge, this is the first end-to-end generative model that significantly surpasses current complex and well-designed recommender systems in real-world scenarios. Specifically, OneRec includes: 1) an encoder-decoder structure, which encodes the user's historical behavior sequences and gradually decodes the videos that the user may be interested in. We adopt sparse Mixture-of-Experts (MoE) to scale model capacity without proportionally increasing computational FLOPs. 2) a session-wise generation approach. In contrast to traditional next-item prediction, we propose a session-wise generation, which is more elegant and contextually coherent than point-by-point generation that relies on hand-crafted rules to properly combine the generated results. 3) an Iterative Preference Alignment module combined with Direct Preference Optimization (DPO) to enhance the quality of the generated results. Unlike DPO in NLP, a recommendation system typically has only one opportunity to display results for each user's browsing request, making it impossible to obtain positive and negative samples simultaneously. To address this limitation, We design a reward model to simulate user generation and customize the sampling strategy. Extensive experiments have demonstrated that a limited number of DPO samples can align user interest preferences and significantly improve the quality of generated results. We deployed OneRec in the main scene of Kuaishou, achieving a 1.6% increase in watch-time, which is a substantial improvement.